RichC2

1). Fifty Shades of Grey (UNI), 3,646 theaters / $31M Fri.* / 3-Day: $83M/4-Day: $91M/ Wk 1

2). Kingsman: The Secret Service (FOX), 3,204 theaters / $10.5M Fri.* / 3-Day: $35M/ 4-Day: $39.4M/ Wk 1

3). The SpongeBob Movie: Sponge Out of Water (PAR), 3,654 theaters (+13) / $6.6M Fri. (-56%)/ 3-Day: $26.6M (-52%)/4-Day: $36.1M/Total Cume: $99.2M/ Wk 2

4). American Sniper (WB), 3,436 theaters (-449)/ $3.79M Fri. (-39%) /3-Day: $16.4M (-29%)/4-Day: $19.2M/Total cume: $307M/ Wk 8

5). Jupiter Ascending* (WB), 3,181 theaters (0) / $2M Fri. (-68%) / 3-Day: $7.1M (-61%)/ 4-Day: $9.1M/Total Cume: $31.7M/ Wk 2

6). Paddington (TWC), 2,244 theaters (-644) / $869 Fri. (-22%) / 3-Day: $3.9M (-25%) / 4-Day: $5M/Total cume: $63.2M /Wk 5

7/8). Seventh Son (UNI), 2,874 theaters (-1) / $915K Fri. (-60%)/ 3-Day: $3.3M (-54%)/4-Day: $3.8M/Total Cume: $13.1M/ Wk 2

The Imitation Game (TWC), 1,551 theaters (-412) / $790K Fri. (-38%) / 3-Day: $3.3M (-29%)/4-Day: $3.9M/Total cume: $80M / Wk 12

9). The Wedding Ringer (Sony), 1,456 theaters (-682)/ $617K Fri. (-53%) / 3-Day: $2.3M (-50%)/4-Day: $3.1M/ Total cume: $59.2M /Wk 5

10). Black or White (REL), 1,591 theaters (-232) / $602K Fri. (-53%)/ 3-Day: $2.3M (-49%) / 4-Day: $2.69M/Total cume: $17.4M/Wk 3

All around very strong Box Office for this weekend.

Defiant1

Yikes for Jupiter Ascending!

OldBoy

to be expected results. hope Kingsmen is a hit.

Solid Snake

I wished I saw it yesterday but it was the roomie's week so 50 Shades it was, it was also playing at a better time.

fumanstan

That seems pretty good for a movie like Kingsmen.

Matthew Chmiel

I personally think we're underestimating 50 Shades of Grey. Early estimates had the Friday opening at $26M whereas it walked away with $31M. Even with $8M on Thursday night, I don't think that will hurt the Saturday numbers with it being Valentine's Day. I know a lot of couples seeing the film tonight (and all of them have already purchased their tickets in advance) before or after their dinner plans. I wouldn't be surprised if Saturday's gross is higher than $31M. I would not be surprised if the film crosses $100M by Monday.

Brack

Definitely possible. Doesn't this film skew to older audiences somewhat, at least compared to the Twilight movies? They tend not to rush on opening day.

Rypro 525

since there was a lot of snow tonight on the east coast, if someone had pre ordered but didn't go, does that still count towards the box ofice

superdeluxe

With a C+ cinemascore rating this thing is going to be highly frontloaded WOM is not going to be good.

Brack

Hasn't there been a lot of snow the last few weeks? Doesn't seem to hurt the box office much.

RichC2

3-Day Weekend Estimates:

<<Last Weekend <Last Year	View Index: By Year | By Weekend
TW LW Title (click to view) Studio Weekend Gross % Change Theater Count / Change Average Total Gross Budget* Week # 1 N Fifty Shades of Grey Uni. $81,670,000 - 3,646 - $22,400 $81,670,000 $40 1 2 N Kingsman: The Secret Service Fox $35,600,000 - 3,204 - $11,111 $35,600,000 $81 1 3 1 The SpongeBob Movie: Sponge Out of Water Par. $30,540,000 -44.8% 3,654 +13 $8,358 $93,673,000 $74 2 4 2 American Sniper WB $16,435,000 -29.4% 3,436 -449 $4,783 $304,133,000 $58.8 8 5 3 Jupiter Ascending WB $9,430,000 -48.7% 3,181 - $2,964 $32,551,000 $176 2 6 4 Seventh Son Uni. $4,153,000 -42.5% 2,874 -1 $1,445 $13,423,000 $95 2 7 6 Paddington W/Dim. $4,150,000 -20.5% 2,244 -644 $1,849 $62,343,000 $55 5 8 8 The Imitation Game Wein. $3,525,000 -24.8% 1,551 -412 $2,273 $79,657,000 - 12 9 7 The Wedding Ringer SGem $3,400,000 -28.0% 1,456 -682 $2,335 $59,743,000 $23 5 10 5 Project Almanac Par. $2,730,000 -47.8% 1,732 -1,168 $1,576 $19,560,000 $12 3 11 9 Black or White Rela. $2,586,000 -43.0% 1,591 -232 $1,625 $17,302,000 $9 3 12 10 The Boy Next Door Uni. $1,836,000 -55.3% 1,192 -1,001 $1,540 $33,871,000 $4 4 13 18 Still Alice SPC $1,714,000 +94.6% 502 +367 $3,414 $4,631,000 $5 5 14 11 Taken 3 Fox $1,175,000 -49.2% 691 -816 $1,700 $86,850,000 $48 6 15 55 Old Fashioned Free $1,095,000 +2,710.2% 224 +221 $4,888 $1,138,000 - 2 16 12 Selma Par. $1,010,000 -40.2% 566 -375 $1,784 $48,274,000 $20 8 - 14 Birdman FoxS $870,000 -33.2% 481 -185 $1,809 $36,471,000 $18 18 - 15 The Theory of Everything Focus $796,000 -19.9% 466 -136 $1,708 $33,231,000 $15 15 - 27 Big Hero 6 BV $694,000 +100.4% 317 +61 $2,189 $219,286,000 $165 15 - 20 Whiplash SPC $570,000 -26.2% 515 +36 $1,107 $10,417,000 $3.3 19 - 22 Night at the Museum: Secret of the Tomb Fox $400,000 -20.8% 282 -155 $1,418 $111,006,000 $127 9 - 19 Into the Woods BV $351,000 -58.8% 287 -463 $1,223 $126,296,000 $50 8 - 26 The Hunger Games: Mockingjay - Part 1 LGF $330,000 -19.7% 232 -93 $1,422 $336,155,000 $125 13 - 24 Wild (2014) FoxS $275,000 -41.5% 185 -101 $1,486 $36,921,000 - 11 - 16 A Most Violent Year A24 $245,000 -74.3% 186 -520 $1,317 $5,217,000 $20 7 - 25 Unbroken Uni. $234,000 -49.0% 217 -180 $1,078 $115,072,000 $65 8 - 34 Interstellar Par. $230,000 +42.4% 196 +77 $1,173 $187,190,000 $165 15 - 30 Mr. Turner SPC $205,000 -16.0% 95 +16 $2,158 $2,715,000 - 9 - 13 The Loft ORF $177,000 -87.8% 245 -1,596 $722 $5,876,000 - 3 - 32 Two Days, One Night IFC $142,000 -29.0% 116 +6 $1,224 $1,084,000 - 8 - 17 Strange Magic BV $139,000 -84.3% 175 -1,147 $794 $11,848,000 - 4

Ash Ketchum

I'm not a numbers guy and I'm too lazy to do the research, but how does 50 SHADES' boxoffice compare to that of the SEX AND THE CITY films?

RichC2

Domestic:
#1 made $57m opening weekend, $153m total
#2 made $31m opening, $95.3m total

Magic Mike made $39m opening, $113m total

Ash Ketchum

Wow, so 50 SHADES has got them all beat already! I'm guessing it's because more younger women are going to 50 SHADES than the earlier films and more women are dragging their boyfriends and husbands to 50 SHADES, whereas they knew Goddamned well they couldn't pull that with the SEX AND THE CITY/MAGIC MIKE films.

Nick Danger

Does this make Jupiter Ascending an official flop?

OldBoy

depends on foreign take i would imagine. the imagery could skew foreign BO. certainly in the US.

RichC2

4-Day Estimates

<<Last Weekend <Last Year	View Index: By Year | By Weekend
TW LW Title (click to view) Studio Weekend Gross % Change Theater Count / Change Average Total Gross Budget* Week # 1 N Fifty Shades of Grey Uni. $94,395,000 - 3,646 - $25,890 $94,395,000 $40 1 2 N Kingsman: The Secret Service Fox $42,000,000 - 3,204 - $13,109 $42,000,000 $81 1 3 1 The SpongeBob Movie: Sponge Out of Water Par. $40,000,000 -27.8% 3,654 +13 $10,947 $103,133,000 $74 2 4 2 American Sniper WB $19,460,000 -16.4% 3,436 -449 $5,664 $307,158,000 $58.8 8 5 3 Jupiter Ascending WB $10,680,000 -41.9% 3,181 - $3,357 $33,801,000 $176 2 6 6 Paddington W/Dim. $5,375,000 +3.0% 2,244 -644 $2,395 $63,568,000 $55 5 7 4 Seventh Son Uni. $4,756,000 -34.1% 2,874 -1 $1,655 $14,027,000 $95 2 8 8 The Imitation Game Wein. $4,095,000 -12.6% 1,551 -412 $2,640 $80,227,000 - 12 9 7 The Wedding Ringer SGem $3,700,000 -21.6% 1,456 -682 $2,541 $60,043,000 $23 5 10 5 Project Almanac Par. $3,260,000 -37.7% 1,732 -1,168 $1,882 $20,090,000 $12 3 11 9 Black or White Rela. $3,064,000 -32.5% 1,591 -232 $1,926 $17,780,000 $9 3 12 18 Still Alice SPC $2,094,000 +137.7% 502 +367 $4,171 $5,012,000 $5 5 13 10 The Boy Next Door Uni. $2,009,000 -51.1% 1,192 -1,001 $1,685 $34,043,000 $4 4 14 11 Taken 3 Fox $1,285,000 -44.5% 691 -816 $1,860 $86,960,000 $48 6 15 12 Selma Par. $1,230,000 -27.2% 566 -375 $2,173 $48,494,000 $20 8 16 55 Old Fashioned Free $1,130,000 +2,800.0% 224 +221 $5,045 $1,173,000 - 2 17 14 Birdman FoxS $1,000,000 -23.2% 481 -185 $2,079 $36,601,000 $18 18 - 15 The Theory of Everything Focus $914,000 -8.0% 466 -136 $1,961 $33,349,000 $15 15 - 27 Big Hero 6 BV $878,000 +153.5% 317 +61 $2,770 $219,470,000 $165 15

Jupiter Ascending fell 54% overseas and is now at $92m worldwide (including Domestic, $58.9m overseas), it had an anemic opening in the normally accepting South Korea and has opened in all major markets now outside of China, Australia and Japan. You can't officially call it a flop until after China, but it seems highly unlikely that it won't be a massive write-off.

Ash Ketchum

Box Office Guru:

http://www.boxofficeguru.com/weekend.htm

Relevant quotes.

On 50 SHADES:
On JUPITER ASCENDING:

RichC2

That seems like an unnecessary detail on Jupiter Ascending, but that doesn't surprise me coming from BoxOfficeGuru. Jupiter Ascending was down less than 50% weekend-to-weekend which is surprisingly solid for a movie that poorly received.