Super Bowl Movie Ads Thread
01-30-13, 07:55 AM
#1
DVD Talk Legend
Thread Starter
Super Bowl Movie Ads Thread
Don't have any links yet, but thought I would start one. I remember last year and the year before had a lot of quality spots for movies we wanted to see. I also seem to remember the 2007 and 2010 games having little to nothing to peak our interest.
Anyone got any ideas as to what is playing this year? If there is already a thread on this, I couldn't find one, so sorry if it's a duplicate.
Anyone got any ideas as to what is playing this year? If there is already a thread on this, I couldn't find one, so sorry if it's a duplicate.
01-30-13, 08:05 AM
#2
Re: Super Bowl Movie Ads Thread
The Super Bowl's notoriously pricey ad spots already cost a chunk of change well into the seven figures last year and it's set to head well northward for 30 seconds of airtime this Sunday. But that has not scared away movie studios from snapping up commercial time on Super Bowl XLVII.
Studios will air ads for upcoming blockbusters including Robert Downey Jr.'s Iron Man 3, J.J. Abrams' Star Trek Into Darkness, Johnny Depp's The Lone Ranger, James Franco and Michelle Williams' Oz The Great And Powerful and Vin Diesel's The Fast and the Furious 6. Brad Pitt's World War Z is slated for a pre-game spot.
Disney's The Lone Ranger, with a July release, is the pic with the longest wait-time before its theatrical release.
Last year, 30 seconds on the sky high rated sports event cost $3.5 million, but that has jumped to a cool $4 million for a half-minute in the match-up between the Baltimore Ravens and the San Francisco 49ers.
Studios will air ads for upcoming blockbusters including Robert Downey Jr.'s Iron Man 3, J.J. Abrams' Star Trek Into Darkness, Johnny Depp's The Lone Ranger, James Franco and Michelle Williams' Oz The Great And Powerful and Vin Diesel's The Fast and the Furious 6. Brad Pitt's World War Z is slated for a pre-game spot.
Disney's The Lone Ranger, with a July release, is the pic with the longest wait-time before its theatrical release.
Last year, 30 seconds on the sky high rated sports event cost $3.5 million, but that has jumped to a cool $4 million for a half-minute in the match-up between the Baltimore Ravens and the San Francisco 49ers.
01-30-13, 09:00 AM
#5
DVD Talk Hero
Re: Super Bowl Movie Ads Thread
We'll probably see the same ads we've seen before. Plus do they really need to spend the extra money to advertise a new Star Trek or Iron Man? Even a casual movie-goer will already know these are coming out.
01-30-13, 09:22 AM
#6
DVD Talk Limited Edition
Re: Super Bowl Movie Ads Thread
Obviously, marketing is very important, but I always wonder just how important it is for the truly massive blockbuster movies that everybody already knows about and will most likely go see regardless.
01-30-13, 10:04 AM
#7
DVD Talk Legend
Thread Starter
Re: Super Bowl Movie Ads Thread
I've wondered this myself. For the GIGANTIC movies what would happen if the marketing budget was cut like in half? I mean, like you said, pretty much anybody that has even a passing interest in movies knows that Iron Man and Star Trek will be coming out soon or that a new Hobbit movie will be coming out next year. How many people does advertising really draw to those movies?
Obviously, marketing is very important, but I always wonder just how important it is for the truly massive blockbuster movies that everybody already knows about and will most likely go see regardless.
Obviously, marketing is very important, but I always wonder just how important it is for the truly massive blockbuster movies that everybody already knows about and will most likely go see regardless.
01-30-13, 10:09 AM
#8
DVD Talk Legend & 2021 TOTY Winner
Re: Super Bowl Movie Ads Thread
No GI Joe Ad for the second year in a row? 
01-31-13, 04:15 PM
#10
DVD Talk Limited Edition
Re: Super Bowl Movie Ads Thread
Didn't sony do a 1 minute 3 movie ad in 97? I think it was MIB, Fifth Element and something else. Other studios should do this.
