Cinemark to Reward Customers Who Don't Use Their Phones During Films
11-14-12, 06:01 PM
#1
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Cinemark to Reward Customers Who Don't Use Their Phones During Films
Direct link to the Cinemark app for iOS. Article source.
My wife and I went to a Cinemark theater for the first time in years last night to see Fun Size and the CineMode advertisement played right after the trailers. Clearly, we had nobody playing with their phones as we were the only two in the theater...
I applaud Cinemark for being the first major exhibitor to take a jump in policing cell phone use during films. Hopefully the other chains will take a step in the right direction.
Originally Posted by Deadline Hollywood
This is a sad sign of the times: The exhibition chain has decided it must give customers a special incentive to respect the movies, and each other. It unveiled today CineMode — a component within its iPhone and Android smartphone app — that can determine whether the owner uses the mobile device during a film, and send digital coupons to those who leave them alone. “It is important to develop tools that maximize and preserve the movie-going experience,” says Cinemark’s marketing and communications VP James Meredith. He adds that customers have asked the chain to “design an alternative and creative solution” to keep others from lighting up their phones in the dark theater. Before a film starts, Cinemark will flash a message on the movie screen urging customers to launch CineMode. The app will dim the smartphone’s screen and ask users to turn the volume off so incoming calls only cause the phone to vibrate. Customers must stay in CineMode throughout the film. If they do, then the company says it will automatically send a coupon to be stored in the app’s Rewards section. Exhibition execs are struggling to find a strategy to satisfy the growing number of patrons who won’t leave their phones alone in the theater, as well as those who want to preserve the traditional experience. Some have said they’d consider scheduling separate screenings of a film designating ones where texting would be allowed, and others where it wouldn’t.
I applaud Cinemark for being the first major exhibitor to take a jump in policing cell phone use during films. Hopefully the other chains will take a step in the right direction.
11-14-12, 06:03 PM
#2
DVD Talk Ultimate Edition
Re: Cinemark to Reward Customers Who Don't Use Their Phones During Films
I think this is a really good idea. If I had a smartphone I would definitely utilize this app.
11-14-12, 06:22 PM
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Re: Cinemark to Reward Customers Who Don't Use Their Phones During Films
11-14-12, 06:34 PM
#6
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Re: Cinemark to Reward Customers Who Don't Use Their Phones During Films
I saw ads for this the last 2 films I saw, curious to what it was.
Thanks OP! I'll have to download this onto my iPhone now.
Thanks OP! I'll have to download this onto my iPhone now.
11-14-12, 06:52 PM
#7
DVD Talk Special Edition
Re: Cinemark to Reward Customers Who Don't Use Their Phones During Films
after my experience at Skyfall over the weekend, I'm all for anything that encourages good behavior at theaters. it's gotten out of hand now and I'm really tired of people treating every public space like they are in their own living room.
11-14-12, 06:58 PM
#8
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Re: Cinemark to Reward Customers Who Don't Use Their Phones During Films
What would be great is if the app could play a special message for anyone that calls during the showing:
"Hello, I'm watching a movie in a theater. I don't want to be rude to my fellow moviegoers, so I can't use my phone to answer right now. Call me back in a little while and I may be available then. Brought to you by Cinemark!"
"Hello, I'm watching a movie in a theater. I don't want to be rude to my fellow moviegoers, so I can't use my phone to answer right now. Call me back in a little while and I may be available then. Brought to you by Cinemark!"
11-14-12, 06:58 PM
#9
Re: Cinemark to Reward Customers Who Don't Use Their Phones During Films
Hmm, I forgot about this...so it cuts out vibrations as well...I'll be using this tonight then.
11-14-12, 07:09 PM
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Re: Cinemark to Reward Customers Who Don't Use Their Phones During Films
While I still prefer the more strict policy of Alamo Drafthouse, this is a step in the right direction.
11-14-12, 07:22 PM
#11
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11-14-12, 07:27 PM
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11-14-12, 07:30 PM
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Re: Cinemark to Reward Customers Who Don't Use Their Phones During Films
11-14-12, 08:16 PM
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11-14-12, 08:47 PM
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Re: Cinemark to Reward Customers Who Don't Use Their Phones During Films
Doesn't say what the coupon is for. Probably something like $1 off a large popcorn. They aren't going to discount tickets.
11-14-12, 10:20 PM
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Re: Cinemark to Reward Customers Who Don't Use Their Phones During Films
One addition: Once you launch CineMode, an assassin is sent to a loved one's house and waits. If you leave CineMode before the movie ends, your mother gets her throat cut.
11-14-12, 10:36 PM
#19
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11-14-12, 10:38 PM
#20
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Re: Cinemark to Reward Customers Who Don't Use Their Phones During Films
This is why I only go to reserved seating theaters. Considering you pay a premium per ticket you know damn well no one is going to start bullshitting on their phone. If they do, they're out.
11-14-12, 10:58 PM
#21
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Re: Cinemark to Reward Customers Who Don't Use Their Phones During Films
11-14-12, 11:07 PM
#22
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Re: Cinemark to Reward Customers Who Don't Use Their Phones During Films
thats why i tend to try to stick to midnight or first showings of a movie. because generally the people there actually WANT to see the movie
11-14-12, 11:30 PM
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11-14-12, 11:53 PM
#24
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Re: Cinemark to Reward Customers Who Don't Use Their Phones During Films
I just saw an ad for that before Skyfall. I'll have to check it out.
11-15-12, 06:18 AM
#25
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