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A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

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A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Old 08-06-11, 06:04 AM
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A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Rise took in an estimated $19 million on Friday (including $1.25 mil in midnight screenings). Here's an early estimate of the weekend from Deadline:

1. Rise Of The Planet Of The Apes (Fox) NEW [3,648 Theaters]
Friday $19M, Estimated Weekend $50M

2. The Smurfs - 3D (Sony) Week 2 [3,395 Theaters]
Friday $5.7M (-56%), Estimated Weekend $18M, Estimated Cume $73M
3. Cowboys & Aliens (DreamWorks/Universal) Week 2 [3,754 Theaters]
Friday $4.6M (-64%), Estimated Weekend $15M, Estimated Cume $66.6M
4. The Change-Up (Universal) NEW [2,913 Theaters]
Friday $4.5M, Estimated Weekend $13M

5. Captain America - 3D (Marvel/Disney/Paramount) Week 3 [3,620 Theaters]
Friday $3.7M, Estimated Weekend $13M, Estimated Cume $143.2M
6. Crazy, Stupid, Love (Warner Bros) Week 2 [3,020 Theaters]
Friday $3.7M (-43%), Estimated Weekend $11.5M, Estimated Cume $41.6M
7. Harry Potter/Hallows Pt 2 - 3D (Warner Bros) Week 4 [3,175 Theaters]
Friday $3.4M, Estimated Weekend $12M, Estimated Cume $342.6M
8. Friends With Benefits (Sony) Week 3 [2,398 Theaters]
Friday $1.5M, Estimated Weekend $4.5M, Estimated Cume $49.3M
9. Horrible Bosses (New Line/Warner Bros) Week 5 [2,025 Theaters]
Friday $1.3M, Estimated Weekend $4.5M, Estimated Cume $105M
10. Transformers 3 - 3D (Paramount) Week 6 [1,854 Theaters]
Friday $975K, Estimated Weekend $3.3M, Estimated Cume $344.5M
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Old 08-06-11, 09:35 AM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Wow. That's quite a bit more than I expected for this PotA movie.
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Old 08-06-11, 09:46 AM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

... and quite a bit less than anyone expected for The Change-Up. With the ad exposure and reaction during trailers, we were thinking it would come close to how Horrible Bosses did (at least before bad word of mouth kicked in).
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Old 08-06-11, 10:11 AM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

So now Reynolds has officially proven he's not the draw studios want to think he is.

Great # for Apes. I honestly expected sub-$40m. After all the good reviews, think I'm gonna go see it solo tomorrow.
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Old 08-06-11, 11:03 AM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Friday gross was revised up to 19.75 Mil
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Old 08-06-11, 12:28 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Boxoffice.com is estimating $52 million for the weekend. The production budget for Apes was $93 million. I think it's safe to assume a sequel will be greenlit.
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Old 08-06-11, 01:08 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Originally Posted by KillerCannibal View Post
So now Reynolds has officially proven he's not the draw studios want to think he is.
It could certainly be perceived that way or it could be that he just hasn't been in any well-received movies.

It's funny that in the end, Smurfs triumphed over Cowboys & Aliens. Not surprising of course.
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Old 08-06-11, 01:58 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Originally Posted by Mr. Cinema View Post
Boxoffice.com is estimating $52 million for the weekend. The production budget for Apes was $93 million. I think it's safe to assume a sequel will be greenlit.
I haven't seen it yet, but wouldn't a sequel just be another remake of the original?
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Old 08-06-11, 02:20 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Originally Posted by KillerCannibal View Post
I haven't seen it yet, but wouldn't a sequel just be another remake of the original?
Not really, because the earlier Apes movies (1968 and the Burton remake) had different origins for how the apes took over. Plus, a sequel could take the approach the 70's follow-up to "Conquest of the Planet of the Apes" - continue the story of Caesar. So if anything, we'd be looking at a remake of "Battle for the Planet of the Apes" - which are very small shoes to fill

Bear in mind I haven't seen Rise yet either. But I'm planning on going this afternoon!
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Old 08-06-11, 02:34 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Originally Posted by brainee View Post
Not really, because the earlier Apes movies (1968 and the Burton remake) had different origins for how the apes took over. Plus, a sequel could take the approach the 70's follow-up to "Conquest of the Planet of the Apes" - continue the story of Caesar. So if anything, we'd be looking at a remake of "Battle for the Planet of the Apes" - which are very small shoes to fill
$93 million would buy a lot of school buses for the final battle.
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Old 08-06-11, 04:36 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Originally Posted by Sean O'Hara View Post
$93 million would buy a lot of school buses for the final battle.
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Old 08-07-11, 02:46 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Revised estimates from BOM:

1 N Rise of the Planet of the Apes Fox $54,000,000 - 3,648 - $14,803 $54,000,000 $93 1
2 2 The Smurfs Sony $21,000,000 -41.0% 3,395 - $6,186 $76,202,000 $110 2
3 1 Cowboys & Aliens Uni. $15,748,000 -56.8% 3,754 +4 $4,195 $67,368,000 $163 2
4 N The Change-Up Uni. $13,502,000 - 2,913 - $4,635 $13,502,000 $52 1
5 3 Captain America: The First Avenger Par. $13,000,000 -49.1% 3,620 -95 $3,591 $143,182,000 $140 3
6 4 Harry Potter and the Deathly Hallows Part 2 WB $12,160,000 -44.7% 3,175 -970 $3,830 $342,801,000 - 4
7 5 Crazy, Stupid, Love. WB $12,100,000 -36.7% 3,020 - $4,007 $42,185,000 $50 2
8 6 Friends with Benefits SGem $4,700,000 -49.3% 2,398 -528 $1,960 $48,538,000 $35 3
9 7 Horrible Bosses WB (NL) $4,620,000 -35.7% 2,025 -485 $2,281 $105,162,000 $35 5
10 8 Transformers: Dark of the Moon P/DW $3,015,000 -50.5% 1,854 -750 $1,626 $344,173,000 $195 6
11 9 Zookeeper Sony $2,150,000 -50.0% 1,724 -694 $1,247 $73,595,000 $80 5
12 10 Cars 2 BV $1,135,000 -51.7% 926 -837 $1,226 $184,719,000 $200 7
Foreign gross for Apes was $23 million.

Last edited by Mr. Cinema; 08-07-11 at 02:57 PM.
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Old 08-07-11, 09:53 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Originally Posted by Mr. Cinema View Post
Boxoffice.com is estimating $52 million for the weekend. The production budget for Apes was $93 million. I think it's safe to assume a sequel will be greenlit.
Considering that the Tim Burton POTA had a bigger opening 10 years ago, without even adjusting for inflation, they might want to see how this one holds up in the following weeks before deciding on a sequel.
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Old 08-07-11, 10:25 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

It was expected to open at around $30m from what I've read, so I'm sure they're extremely pleased. True they may want to wait on hold up to see if a sequel is financially responsible.
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Old 08-07-11, 10:36 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Originally Posted by KillerCannibal View Post
So now Reynolds has officially proven he's not the draw studios want to think he is.

Great # for Apes. I honestly expected sub-$40m. After all the good reviews, think I'm gonna go see it solo tomorrow.
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Old 08-07-11, 10:44 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

After reading the subject header, I was hoping that Project Nim somehow took #1.
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Old 08-08-11, 08:18 AM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Originally Posted by Drexl View Post
Considering that the Tim Burton POTA had a bigger opening 10 years ago, without even adjusting for inflation, they might want to see how this one holds up in the following weeks before deciding on a sequel.
That is definitely true, but I hadn't heard of anyone walking out of Burton's version saying "This was the best movie of the summer!", which is something a LOT of people were saying about Rise as I was leaving on Friday, so word of mouth is going to be excellent.
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Old 08-08-11, 01:59 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Originally Posted by mdc3000 View Post
That is definitely true, but I hadn't heard of anyone walking out of Burton's version saying "This was the best movie of the summer!", which is something a LOT of people were saying about Rise as I was leaving on Friday, so word of mouth is going to be excellent.
Burton's crap was successful and they still didn't want to continue in that direction as most people hated his version. Most seem to like this one and a $54.8 mil opening is great when you consider this had no hype going for it. Nothing close to what Burton's version had a decade ago.

G.I. Joe opened on the same weekend last year with $54.7 mil and finished at $150 mil US. I think this will hold better than that.

Last edited by Mr. Cinema; 08-08-11 at 02:51 PM.
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Old 08-08-11, 03:38 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Originally Posted by Mr. Cinema View Post
G.I. Joe opened on the same weekend last year with $54.7 mil and finished at $150 mil US. I think this will hold better than that.
GI Joe was in 2009.

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Old 08-08-11, 04:01 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Originally Posted by fitprod View Post
GI Joe was in 2009.

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okay. SAME WEEKEND in 2009.
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Old 08-08-11, 04:09 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Originally Posted by Mr. Cinema View Post
okay. SAME WEEKEND in 2009.
There was less competition in 2009. The only films that also made an impact that month were District 9, Inglorious Basterds and The Final Destination.

This year there's a lot more "higher profile" films coming out within the next weeks which include: 30 Seconds or Less, Final Destination 5, Fright Night, Don't Be Afraid of the Dark, Apollo 18, and Shark Night 3D.

And by "higher profile," I really meant films I would prefer to see first over Rise of the Planet of the Apes (which I may or may not see tomorrow).
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Old 08-08-11, 04:09 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Originally Posted by Mr. Cinema View Post
okay. SAME WEEKEND in 2009.
^You were off by one year.




Now your whole theory is BATSHIT!
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Old 08-08-11, 05:33 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Originally Posted by Matthew Chmiel View Post
There was less competition in 2009. The only films that also made an impact that month were District 9, Inglorious Basterds and The Final Destination.

This year there's a lot more "higher profile" films coming out within the next weeks which include: 30 Seconds or Less, Final Destination 5, Fright Night, Don't Be Afraid of the Dark, Apollo 18, and Shark Night 3D.

And by "higher profile," I really meant films I would prefer to see first over Rise of the Planet of the Apes (which I may or may not see tomorrow).
Good word of mouth can cancel out competition. Apes is highly rated from fans and critics. I don't see any reason why it can't reach $150 million. Apes plays to a wider audience than the stuff you mention. I think that'll help.

Fantastic Four managed $154 mil and was dealing with War of the Worlds, Wedding Crashers, and Charlie and the Chocolate Factory. It also experienced a nearly 60% drop in weekend 2.

I think Apes will at least hold to 50%, but possibly high 40s. That would put it on track for at least the $150 mil mark. I think it'll play fairly strong during the week with the older crowd who grew up with the original.
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Old 08-08-11, 05:53 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Originally Posted by Sean O'Hara View Post
$93 million would buy a lot of school buses for the final battle.
Also don't forget the picnic park permit for the battle location.
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Old 08-08-11, 05:58 PM
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Re: A Whole Lotta Monkey Business at the Box Office: 8/5/-8/7

Originally Posted by Mr. Cinema View Post
Burton's crap was successful and they still didn't want to continue in that direction as most people hated his version. Most seem to like this one and a $54.8 mil opening is great when you consider this had no hype going for it. Nothing close to what Burton's version had a decade ago.

G.I. Joe opened on the same weekend last year with $54.7 mil and finished at $150 mil US. I think this will hold better than that.
Well, said!!
I believe years ago here in DVDTALK we had a forum of hit movies the public hated and this was on the list.
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