But my, my, how time flies when you're having fun. The A-List member count last night at midnight was 181,790. As we speak at this moment, it is exactly 182,275, which means that in 24 hours, we enrolled more than 7,000 people. Multiply 7,000 times 365, these are huge numbers. Now obviously that pace can't continue or we wouldn't think it could continue.

August 02, 2018 10:50 AM Eastern Daylight Time
NEW YORK--(BUSINESS WIRE)--MoviePass™, the nation’s premier movie theater subscription service and a majority-owned subsidiary of Helios and Matheson Analytics Inc. (Nasdaq:HMNY) (“Helios”), today pushed back on comments by some in the theater industry who have predicted, and in some cases declared, its passing.

Exhibitors know that without MoviePass they will be able to continue to charge exorbitant prices for theater tickets and gouge customers with overpriced concessions. This is exactly the attitude the taxicab industry took when Uber entered their market.

Furthermore, any crowing about the uptick in box office receipts this summer season should include the fact that a significant percentage of that total is directly attributable to MoviePass subscribers.

Here’s just a sample:

MoviePass contributed nearly one-fourth of the domestic box office receipts for Lionsgate’s “Blindspotting” through the first Tuesday after its release.
MoviePass ticket purchases represented nearly 17 percent of Thursday night previews for Paramount’s “Book Club.”
For Warner Bros.’ “Tag,” which MoviePass promoted in-app, its purchases represented 13 percent of the film’s opening weekend domestic box office totals
MoviePass ticket purchases accounted for about 12 percent of the entire theatrical run for Magnolia Pictures’ runaway documentary hit “RGB.”
Overall, we believe as much as 6 percent of the industry’s total box office receipts can be traced to our loyal subscribers. It’s clear that because of MoviePass, more people are seeing more movies at fair prices. Instead of wishing us away, the industry, particularly the independent film producers, should be congratulating and supporting us. Absent MoviePass, exhibitors are fighting to preserve profits in a declining box office environment. That’s the doomed strategy.

Yes, we’re going through a rough patch not unlike what other disruptive enterprises experienced in their early days. Much of our issues can be attributed to the unprecedented growth in a business that just 12 months ago did not exist.