Just finished out my first month using MoviePass. I wound up seeing 10 movies at five different theaters starting on Nov 1st. Not a bad mixture of studio/indie movies.

1. American Made
2. Thor Ragnarok
3. Mansfield 66/67
4. Bad Mom's Christmas
5. Murder on the Orient Express
6. A Killing of a Sacred Deer
7. Justice League
8. Lady Bird
9. Three Billboards Outside Ebbing Missouri
10. Coco

Cinemark Unveils Monthly Movie Subscription Program to Battle MoviePass
By Dave McNary @Variety_DMcNary

Cinemark has unveiled a monthly subscription program, dubbed Movie Club, that lets customers buy a movie ticket a month for a discount price of $8.99, in addition to 20% off on concessions.

The Texas-based chain, which owns about 350 theaters with more than 4,500 screens, unveiled the program on Tuesday. It also allows members to roll over unused tickets every month and buy additional ones for friends at the lower price.

Cinemark’s move appears to be a specific response to MoviePass, which began offering unlimited films in theaters for $9.95 a month earlier this year.

MoviePass announced last month that it was debuting a limited-time subscription that allows users to pay $6.95 a month to watch a movie a day for a year, with the provision that users commit to a 12-month subscription.

MoviePass pays theaters the full price for a ticket, so it is in essence subsidizing its users’ moviegoing and losing money each time they check out a film. The average movie ticket cost $8.60 through the first three quarters of 2017, but in major cities, such as Los Angeles and New York, tickets often cost more than $10.

AMC, the country’s largest chain, threatened legal action against MoviePass in August and predicted that the the company would fail because its business model was not sustainable. There is anxiety among exhibitors that customers will get accustomed to paying a discounted rate for tickets, which will depress prices.

The move comes with domestic box office revenues for 2017 trailing last year by about 4% thanks to disappointing movie performance in the summer and in October, according to comScore.

* Discount applies to full price tickets only. Total discount will not result in a discounted ticket price below the lowest published non-promotional Adult price for the same movie, theatre and day. Present your card or member number to receive Tuesday Ticket Savings at participating theatres, only at the box office. Upcharges and exclusions may apply.

** AMC Stubs Insider rewards may be redeemed for concession purchases only.

AMC Stubs members are eligible for one large popcorn refill on day of purchase only. Premiere service available at participating locations only.

c. Ineligible Purchases.

The following purchases or products are NOT eligible toward earning points or redemption of rewards:
•AMC pre-paid discount, bulk or exchange tickets, Show Snack Coupons, passes or free admissions of any sort, subscriptions (including Movie Pass) or other discounted or bulk purchase items, either at the time of purchase OR time of redemption.