Hi <name>,

We want to thank you for being a loyal member of our annual MoviePass plan. Your commitment to MoviePass has contributed to making our vision for an accessible and affordable moviegoing experience a reality. After experimenting with different models and options, we believe that our current monthly plan captures the need of our community — keeping prices low while continually striving to offer a wider selection of films.

As of today, aligned with Section 2.4 of our Terms of Use, your annual subscription plan will now allow you to see 3 movies a month instead of the previous unlimited offering, and you'll receive up to a $5.00 discount on any additional movie tickets purchased. This is the current standard plan now in effect for all current and new subscribers. Unless you choose to cancel your subscription prematurely, your plan will continue within these guidelines through the end of your annnual contract. Additionally, in making these adjustments to our annual plans, we intend to expand our offering of blockbuster and independent films so you can discover a wider variety of movies.

If this new plan no longer aligns with your viewing preferences, we completely understand and would be happy to offer you a refund for the remainder of your annual subscription. If you choose to cancel, please make sure to press the cancelation button below. By doing so you will receive a prorated refund and your annual subscription will be canceled. Cancelation will also prevent you from signing up for MoviePass again for the next 9 months. Please note that you have until 8/31/2018 to complete this process.
<CANCELLATION BUTTON>

If you choose to remain a MoviePass member under this new plan, you don't need to take any further action. Note that there will be NO additional charge for the remaining time of your annual subscription (except for additional movie tickets purchased beyond your 3 per month allotment).

The new plan's movie allotment for this month works as follows: because you began your annual subscription on August 24, any movie you saw on or past July 24 will count toward this month's allotment of movies. If you have already used your 3 movies for this month, you will still be allowed to purchase additional movies at a discount.

Your new plan will allow you to:
See both Blockbuster & Independent films
Choose from a rotating selection of films daily, accessible via our online schedule
Buy additional tickets with discounts of up to $5 (discounts will vary depending on your location and movie title selection)
Watch at 91% of movie theaters in the U.S.
Get invites to special events and screenings

We hope you choose to stay part of our MoviePass community as we revolutionize the moviegoing industry together.

Thank you for your continued support, The MoviePass Team

2.4.

(i) MoviePass reserves the right to change or modify the Service or subscriptions at any time and in its sole discretion, including but not limited to applicable prices, at any time, without prior notice. MoviePass reserves the right to change the rules of movie-going attendance and ticket availability to members in connection with the Service at any time. MoviePass reserves the right to change from time to time the number of eligible movies a member can see per month. MoviePass reserves the right to offer members a new price option if they exceed watching a certain amount of movies per month.**

If this new plan no longer aligns with your viewing preferences, we completely understand and would be happy to offer you a refund for the remainder of your annual subscription. If you choose to cancel, please make sure to press the cancelation button below. By doing so you will receive a prorated refund and your annual subscription will be canceled. Cancelation will also prevent you from signing up for MoviePass again for the next 9 months. Please note that you have until 8/31/2018 to complete this process.

Economist Carl Schramm has resigned from the board of directors of MoviePass parent company Helios and Matheson Analytics, claiming that management withheld financial information and made important decisions without the board’s knowledge.

Here’s the full text of Schramm’s resignation letter to CEO Theodore Farnsworth:

Dear Ted:

As you know, for several months now, I have raised questions and expressed concerns about the corporate governance of Helios and Matheson Analytics, Inc. (the “Company”). I have sought, often unsuccessfully, information about the Company’s financial status and operations, and explanations of Company strategy. I have objected to the manner in which a number of business decisions have been presented to the Board of Directors by management, without sufficient time for the Board to examine complex documents, to review significant transactions, or to discuss how the proposed actions fit into the Company’s strategic plan.

These concerns have increased substantially over the past eight weeks as management apparently has made a number of important corporate decisions and executed significant transactions either without Board knowledge or approval, or in Board meetings initiated with only a few hours of advance notice by email (at least one of which I did not even know had been called until the meeting had concluded). Just last week, I learned that management withheld material information from the Board for several months.

These and other actions have interfered with my ability to exercise my responsibilities as a board member. Taken together, they confirm that, despite my best efforts, my ability to effectively discharge my duties as a director has been compromised beyond repair.

Accordingly, effective immediately, I hereby resign from the Board of Directors of Helios and Matheson Analytics, Inc., and from any and all committees of which I am a member.

In accordance with Section 11(b)(1) of the Securities Act, from this date forward, I disclaim any and all responsibility for any part of any registration statement filed with the United States Securities and Exchange Commission by or on behalf of Helios and Matheson Analytics, Inc., or any of its affiliates, including but not limited to the Form S-3 filed on January 25, 2018, the Form S-3 filed on July 2, 2018, and any other corporate filings.

/s/ Carl J. Schramm