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Weekend Box Office (11/5 - 11/7): Tyler Perry's House of Money

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Weekend Box Office (11/5 - 11/7): Tyler Perry's House of Money

Old 11-05-10, 11:31 PM
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Weekend Box Office (11/5 - 11/7): Tyler Perry's House of Money

Originally Posted by Deadline
FRIDAY 4:30 PM: Early North American box office reports reaching me indicate that DreamWorks Animation's Megamind 3D may be underperforming with an estimated $42M weekend from a giant release of 3,944 theaters with 2,634 of them 3D-equipped, Warner Bros' Due Date grossing on target with an estimated $35M from 3,355 theaters, and Lionsgate's For Colored Girls overperforming for an estimated $28M from 2,127 theaters. The Tyler Perry-directed film was only expected to gross $20M "but it's performing more on a par with Tyler's other films," an excited Lionsgate exec gushed to me this afternoon. Warner Bros is pleased that its comedy starring Robert Downer Jr and Zach Galifianakis is tracking on the high side of what an "R"-rated buddy comedy will do. This is exactly what The Other Guys starring Will Ferrell and Mark Wahlberg fared in this genre over the summer. But Megamind starring Will Ferrell was predicted to gross between $45M and $50M so $42M is on the low side of rival studios' expectations. But distributor Paramount just told me the actual number should go higher: "There are no kids out of school. Looks like mid- to high-40's, right where everyone expected. Won't know better til the evening." A rival studio exec isn't so sure: "Iíve always felt this movie was destined to open in the $40M area, give or take, and Iím not steering away from that now. It has always been alarming to me that my 11-year-old son has no interest in seeing MM as he should be right in the wheelhouse." More analysis tonight.
How to Train Your Dragon pulled in $43,732,319 on its opening weekend earlier this year, similar to what Mastermind is tracking at. That film ended up making $218 million domestically and another $275 million worldwide (for a total sum of $493 million). "Undepreforming?" Ha.

The Hangover pulled in $44,979,319 on its opening weekend from the summer of 2009. While it's not the busy summer season, Due Date will just do about $10 million shy of Phillips and Galifianakis' last film together. Not bad, but reviews haven't been too appealing either (unlike Hangover which opened to both audience and critical acclaim).

Tyler Perry will never be poor again. For Colored Girls is not a Madea property and doesn't carry the PG-13 like all of his previous films, but the R-rating. So $28 million is more than what anyone else expected. More power to him despite his films still continuing to suck.

I'm sure Red will have another little drop while Saw 3D and Paranormal Activity 2 plummet as Halloween season is over.
Old 11-06-10, 08:57 AM
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Re: Weekend Box Office (11/5 - 11/7): Tyler Perry's House of Money

For Colored Girls is also supposed to be Perry's best film. It got an NYT Critic's Pick.

127 should be doing well.

And remember, Dragon had amazing legs.
Old 11-06-10, 10:45 AM
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Re: Weekend Box Office (11/5 - 11/7): Tyler Perry's House of Money

Originally Posted by Deadline
Fox Searchlight is reporting that director Danny Boyle's Oscar-touted 127 Hours starring James Franco sold out every evening show at all 4 theaters in NY and LA. "At 11 pm, we’ve grossed approximately $73,800, average $18,454 with several late show numbers not in as yet. The film is far exceeding our expectations."
Old 11-06-10, 11:08 AM
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Re: Weekend Box Office (11/5 - 11/7): Tyler Perry's House of Money

Updated #s from Deadline:

1. Megamind (DreamWorks Animation/Paramount) NEW [3,944 Runs]
Friday $12.5M, Estimated Weekend $44.5M

2. Due Date (Warner Bros) NEW [3,355 Runs]
Friday $12.2M, Estimated Weekend $34.3M

3. For Colored Girls (Lionsgate) NEW [2,127 Runs]
Friday $7.5M, Estimated Weekend $21M

4. Saw 3D (Lionsgate) Week 2 [2,808 Runs]
Friday $2.6M (-75%), Estimated Weekend $8.7M, Estimated Cume $38M

5. Red (Summit) Week 4 [3,229 Runs]
Friday $2.5M, Estimated Weekend $8.5M, Estimated Cume $72M

6. Paranormal Activity 2 (Paramount) Week 3 [3,168 Runs]
Friday $2.3M, Estimated Weekend $7M, Estimated Cume $77M

7. Jackass 3D (Paramount) Week 4 [2,165 Runs]
Friday $1.6M, Estimated Weekend $5M, Estimated Cume $110M

8. Secretariat (Disney) Week 5 [2,614 Runs]
Friday $1.2M, Estimated Weekend $4.5M, Estimated Cume $52M

9. Hereafter (Warner Bros) Week 4 [2,365 Runs]
Friday $1.1M, Estimated Weekend $4M, Estimated Cume $28.5M

10. The Social Network (Sony Pictures) Week 6 [1,860 Runs]
Friday $1M, Estimated Weekend $3.5M, Estimated Cume $85M

****************************************

Red has been having a great run, glad to see it hold so well each weekend.
Old 11-06-10, 11:32 AM
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Re: Weekend Box Office (11/5 - 11/7): Tyler Perry's House of Money

Originally Posted by The Bus View Post
And remember, Dragon had amazing legs.
But was reviewed far better, so I don't think Megamind is going to follow that easily in it's path.
Old 11-06-10, 11:52 AM
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Re: Weekend Box Office (11/5 - 11/7): Tyler Perry's House of Money

Originally Posted by Matthew Chmiel View Post
"Undepreforming?" Ha.
As pointed out, reviews and wom aren't going to be as good as Dragon. It's good for 200m obviously, but given the starpower and superhero storyline, you can't help but think the studio probably had more in mind. It's all about expectations... yeah, many times those are unreasonable, but I don't think so in this case.
Old 11-06-10, 03:54 PM
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Re: Weekend Box Office (11/5 - 11/7): Tyler Perry's House of Money

Plus, How to Train Your Dragon's opening did underperform, especially coming off the $60 million dollar openings of Kung Fu Panda and Monsters vs Aliens. I think it's a tough call to assume Megamind will follow the same kind of success.
Old 11-07-10, 01:50 PM
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Re: Weekend Box Office (11/5 - 11/7): Tyler Perry's House of Money

My comment was that Dragon did well because of amazing legs (and great WOM). I don't think Megamind will have the same response.

The marketing was really confusing; I still didn't know what the movie was about, or if Megamind was even the villain or the hero.
Old 11-07-10, 10:07 PM
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Re: Weekend Box Office (11/5 - 11/7): Tyler Perry's House of Money

Looks like Megamind did just fine, almost hit that $48 mil prediction.
Old 11-08-10, 08:08 AM
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Re: Weekend Box Office (11/5 - 11/7): Tyler Perry's House of Money

Weekend Estimates:

1 N Megamind P/DW $47,650,000 - 3,944 - $12,082 $47,650,000 $130 1
2 N Due Date WB $33,500,000 - 3,355 - $9,985 $33,500,000 $65 1
3 N For Colored Girls LGF $20,100,000 - 2,127 - $9,450 $20,100,000 $21 1
4 3 Red Sum. $8,858,000 -17.4% 3,229 -120 $2,743 $71,871,000 $58 4
5 1 Saw 3D LGF $8,200,000 -63.6% 2,808 - $2,920 $38,801,000 $20 2
6 2 Paranormal Activity 2 Par. $7,298,000 -55.8% 3,168 -71 $2,304 $77,224,000 $3 3
7 4 Jackass 3-D Par. $5,097,000 -40.1% 2,165 -974 $2,354 $110,814,000 $20 4
8 5 Hereafter WB $4,020,000 -37.4% 2,365 -59 $1,700 $28,730,000 $50 4
9 6 Secretariat BV $4,002,000 -20.1% 2,614 -494 $1,531 $50,965,000 $35 5
10 7 The Social Network Sony $3,600,000 -20.3% 1,860 -907 $1,935 $85,047,000 $50 6
11 8 Life as We Know It WB $3,070,000 -24.3% 1,950 -910 $1,574 $48,510,000 $38 5
12 10 Conviction FoxS $1,555,000 -15.1% 672 +107 $2,314 $4,721,000 $12.5 4
13 9 The Town WB $1,190,000 -39.8% 801 -807 $1,486 $89,774,000 $37 8
14 13 The Girl Who Kicked the Hornet's Nest MBox $737,000 -16.4% 186 +32 $3,962 $1,947,000 - 2
15 N Fair Game (2010) Sum. $700,000 - 46 - $15,217 $700,000 $22 1
16 12 Easy A SGem $500,000 -53.2% 468 -794 $1,068 $57,249,000 $8 8
- 11 Legend of the Guardians: The Owls of Ga'Hoole WB $460,000 -73.8% 740 -1,270 $622 $53,990,000 $80 7
- 16 Waiting for "Superman" ParV $386,000 -25.1% 242 -88 $1,595 $5,399,000 - 7
- 14 Wall Street: Money Never Sleeps Fox $355,000 -54.7% 353 -580 $1,006 $51,909,000 $70 7
- 25 Despicable Me Uni. $321,000 +19.8% 307 -28 $1,046 $248,305,000 $69 18
- 27 Inside Job SPC $279,000 +51.5% 66 +32 $4,227 $970,000 $2 5
- N 127 Hours FoxS $266,000 - 4 - $66,500 $266,000 $30 1

Excellent holds for Red and Social Network Excellent start for 127 Hours ($66,500 per theater). Secretariat has recovered nicely from its unimpressive opening.

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