Go Back  DVD Talk Forum > Entertainment Discussions > Movie Talk
Reload this Page >

U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

Movie Talk A Discussion area for everything movie related including films In The Theaters
View Poll Results: Military-related commericals shown in movie theaters: right or wrong?
Yes, it's wrong before any kind of film.
15
21.13%
Yes, It's wrong before kids movies, but not a big deal before PG-13/R-rated films.
9
12.68%
No, I'm not disturbed by the U.S. military's propaganda commercials.
47
66.20%
Voters: 71. You may not vote on this poll

U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

Old 01-10-10, 11:49 AM
  #126  
DVD Talk Legend
 
Join Date: Oct 2000
Location: Daytona Beach, FL
Posts: 23,582
Received 228 Likes on 177 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

I hate ads in general, but it seems at some theaters they actually make an effort to wait until the movie is supposed to start and air this spot.

I don't mind the military putting on a spot, but I preferred the ones that were short and only lasted about 30 seconds back in the day. The style is what bothers me, they make it look like a music video/action movie directed by Michael Bay. I highly doubt that is what it is like.
Old 01-10-10, 03:06 PM
  #127  
DVD Talk Hall of Fame
 
Travis McClain's Avatar
 
Join Date: Apr 2008
Location: Western Hemisphere
Posts: 7,758
Received 176 Likes on 116 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

Originally Posted by Sean O'Hara
If the commercials air before the scheduled start of the show -- and that's how it's supposed to be done -- then it's not part of the paid experience. You're only paying for what comes after the start-time.

I don't see the big deal about the commercials -- I don't enjoy them, but they're better than the old days when you'd have to listen to Muzak until showtime.
You can't see those commercials until they permit you to enter the auditorium. Unless you know of a theater that allows you to enter auditoriums without paid admission, then they are, in fact, part of the "paid experience."
Old 01-10-10, 03:28 PM
  #128  
DVD Talk Legend
 
Join Date: Oct 2000
Location: Daytona Beach, FL
Posts: 23,582
Received 228 Likes on 177 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

One thing I do like about IMAX is that they don't have commercials. The one I go to tends to play music from the movie's soundtrack while waiting for a start.
Old 01-10-10, 04:08 PM
  #129  
DVD Talk Limited Edition
Thread Starter
 
Join Date: Jun 2004
Posts: 6,290
Likes: 0
Received 0 Likes on 0 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

If anyone is curious, I've noticed that European movie theaters play TONS of commercials after the starting movie time. The European movie theaters also seem to play more commercials than trailers - more time given to the commercials than the trailers, unlike in American theaters. I love trailers so I'm happy if a movie theater plays 5 trailers. So I prefer the commercials-to-trailers ratio more in USA than Europe at least.

The European movie theaters have reserved seating so you can time it to just come 15 minutes after the starting time, but it's a pain in the ass to find your seat in pitch black and inconsiderate climbing over people's feet that are trying to watch trailers.

So either way, everyone's screwed.

Which company was the first to have movie theater commercials by the way - Coke? I remember a time when the pre-movie commercial was just food or drink related.
Old 01-10-10, 04:20 PM
  #130  
DVD Talk Gold Edition
 
Join Date: May 2002
Location: waiting for forum.dvdtalk.com ...
Posts: 2,755
Likes: 0
Received 1 Like on 1 Post
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

they still release G-rated movies?

i hate all commercials prior to previews. but, since they are not going away, i voted for propaganda. i have no problem with the military advertising (in fact, locally, most of the ads are for the army or air guard). say whatever you want to your son - it's your family. pass on whatever values/morals/choices you want.
Old 01-10-10, 04:22 PM
  #131  
DVD Talk Limited Edition
 
Join Date: Jan 2002
Posts: 5,147
Likes: 0
Received 3 Likes on 3 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

The theaters around here stop playing commericals at the time the showtime is listed for. They run the 'shut off your phone' bits then. Then they start showing trailers. Considering they tend to show at least 10 minutes of trailers, anyone who wants to avoid the commericals can just go in at the showtime & still have time to find a seat before the acutal movie starts.

Personally, I don't mind the commericals. My friends and I usually MST3K them. Much better than a long time a go with a blank screen or not long ago with the slide show/dumb questions.
Old 01-10-10, 04:24 PM
  #132  
DVD Talk Legend
 
Join Date: Jun 2002
Location: Sacramento, Calif.
Posts: 13,525
Likes: 0
Received 3 Likes on 3 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

My kick last year was making sure I caught the Kid Rock "Warrior" National Guard commercial because of how incredibly bad it was. Seriously, that commercial was so damn cheesy I always laughed my ass off every time it came on.

Commercials are commercials - I wouldn't say that is propaganda. What I don't agree with is military recruiters hanging out at movie theaters. I was at a Century Theater maybe 2 years back and there was an Army guy with a little desk set up close to where the guy that rips your ticket stands.
Old 01-10-10, 04:46 PM
  #133  
DVD Talk Hall of Fame
 
Travis McClain's Avatar
 
Join Date: Apr 2008
Location: Western Hemisphere
Posts: 7,758
Received 176 Likes on 116 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

Originally Posted by mcfly
What I don't agree with is military recruiters hanging out at movie theaters. I was at a Century Theater maybe 2 years back and there was an Army guy with a little desk set up close to where the guy that rips your ticket stands.
See, this is bad placement. His desk should have been right next to the exit door. That way, he could ask, "Did you think it looked cool blowing shit up in Transformers? How would you like to do that for real?" At the ticket stand, you haven't seen the movie yet!
Old 01-10-10, 06:47 PM
  #134  
DVD Talk Hero
 
GoldenJCJ's Avatar
 
Join Date: Oct 2000
Location: Colorado
Posts: 27,925
Received 3,387 Likes on 2,171 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

Originally Posted by MinLShaw
See, this is bad placement. His desk should have been right next to the exit door. That way, he could ask, "Did you think it looked cool blowing shit up in Transformers? How would you like to do that for real?" At the ticket stand, you haven't seen the movie yet!
Or, say, get a free popcorn with your 4 year commitment to the military. With concession stand prices these days, it would almost be worth it.
Old 01-10-10, 06:53 PM
  #135  
DVD Talk Hall of Fame
 
Travis McClain's Avatar
 
Join Date: Apr 2008
Location: Western Hemisphere
Posts: 7,758
Received 176 Likes on 116 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

Originally Posted by GoldenJCJ
Or, say, get a free popcorn with your 4 year commitment to the military. With concession stand prices these days, it would almost be worth it.
Come to think of it, they should revise the G.I. bill. Instead of just getting college tuition, you should be able to get the equivalent in movie concessions. That would solve not only the recruiting problem, but give a boost to the theaters and candy companies, thereby helping the overall economy. I could get behind that.
Old 01-10-10, 08:13 PM
  #136  
Senior Member
 
Join Date: Jan 2008
Location: Just South of Nowhere
Posts: 632
Likes: 0
Received 0 Likes on 0 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

Any and all commercials are propaganda.

War happens. It sucked 30 years ago. It sucks now.
Deal accordingly.

If you "can't deal" with military commercials, or any previews for that matter, do what I do.
Ignore them, LIKE I DO ON TV. I have the brain power to do so.
Hit me up for my "How to manual".
Old 01-10-10, 11:09 PM
  #137  
DVD Talk Limited Edition
 
Join Date: Feb 2003
Location: Malvern, PA
Posts: 5,010
Likes: 0
Received 0 Likes on 0 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

Originally Posted by toddly6666
Are you sure you aren't thinking of when you were maybe 5 or 6 when you understood that concept? I don't remember anything at 4.
In that case, you're safe to say anything you want to your kid without fear of harm. So what's the problem?
Old 01-11-10, 02:32 AM
  #138  
DVD Talk Limited Edition
 
Join Date: Jul 2008
Location: STL
Posts: 7,084
Received 18 Likes on 15 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

Many countries require a certain number of years spent in the military. In the US we are forced to watch advertisements for the military before we see the newest Shrek and piss away $30 on high fructose corn syrup products. Life is hell.
Old 01-11-10, 02:50 AM
  #139  
DVD Talk Limited Edition
 
UAIOE's Avatar
 
Join Date: Jan 2002
Location: LV-426
Posts: 6,598
Likes: 0
Received 3 Likes on 3 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

Originally Posted by toddly6666
Which company was the first to have movie theater commercials by the way - Coke? I remember a time when the pre-movie commercial was just food or drink related.
I could tolerate *one* commercial that dealt with *product actually sold at the concession stand*. Theater serves coke, and there is a commercial for coke .There is a logical link there.

I could maybe, possibly semi-tolerate the commercials if they were specifically made for movie theater viewing, but the ones I've seen were the same commercials I see hundreds of times on regular TV.
Old 01-11-10, 08:38 AM
  #140  
DVD Talk Legend
 
Join Date: Sep 2002
Location: Puyallup
Posts: 16,430
Likes: 0
Received 6 Likes on 4 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

Originally Posted by dino88
Many countries require a certain number of years spent in the military. In the US we are forced to watch advertisements for the military before we see the newest Shrek and piss away $30 on high fructose corn syrup products. Life is hell.
lol truth. We got it pretty easy.
Old 01-11-10, 10:16 AM
  #141  
DVD Talk Hall of Fame
 
clckworang's Avatar
 
Join Date: Nov 2003
Location: The toe nail of Texas
Posts: 9,560
Received 762 Likes on 493 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

Am I the only who misses the days when they would show nothing at all before the movie? You would go into a lit theater, find your seat and there would just be quiet. And then came the moment when the curtains would start to open to reveal the movie screen, the lights would start to go down and then images on the screen. It was always an exciting little moment. I miss that.
Old 01-11-10, 09:17 PM
  #142  
DVD Talk Legend
 
Join Date: Jan 2004
Location: MA
Posts: 17,000
Likes: 0
Received 6 Likes on 6 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

Originally Posted by clckworang
Am I the only who misses the days when they would show nothing at all before the movie? You would go into a lit theater, find your seat and there would just be quiet. And then came the moment when the curtains would start to open to reveal the movie screen, the lights would start to go down and then images on the screen. It was always an exciting little moment. I miss that.
No previews either? What about the old days when they showed newsreels? Now that was propaganda
Old 01-11-10, 09:26 PM
  #143  
Senior Member
 
Hank1215's Avatar
 
Join Date: Jul 2004
Posts: 255
Likes: 0
Received 0 Likes on 0 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

I remember up until about the late 70's even early 80's most theaters and drive-ins I went to either showed cartoon shorts or Three Stooges shorts. And if it was a double feature you got the same in between the two movies.
Old 01-11-10, 09:41 PM
  #144  
DVD Talk Legend
 
Join Date: May 2001
Posts: 11,350
Received 302 Likes on 220 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

The latest National Guard clip feels like it's 15 minutes long. Still, I'm glad they're not showing the 3 Doors Down or Kid Rock ones anymore.
Old 01-11-10, 10:00 PM
  #145  
DVD Talk Gold Edition
 
Join Date: Oct 2000
Location: Pittsburgh, PA, USA
Posts: 2,456
Likes: 0
Received 0 Likes on 0 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

Originally Posted by Daytripper
The latest National Guard clip feels like it's 15 minutes long. Still, I'm glad they're not showing the 3 Doors Down or Kid Rock ones anymore.
Before Avatar, I heard the couple behind me start to laugh and joke about how incredibly long and redundant the ad becomes after thirty seconds or so. I'd say about half the audience was giggling at it in some form before it was over, so its certainly not doing what our tax dollars intended it to do.
Old 01-11-10, 10:35 PM
  #146  
DVD Talk Ultimate Edition
 
Join Date: Jan 2002
Location: Connecticut
Posts: 4,476
Likes: 0
Received 1 Like on 1 Post
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

Originally Posted by clckworang
Am I the only who misses the days when they would show nothing at all before the movie? You would go into a lit theater, find your seat and there would just be quiet. And then came the moment when the curtains would start to open to reveal the movie screen, the lights would start to go down and then images on the screen. It was always an exciting little moment. I miss that.
Tell me about it. And then the piano player would cue up and someone would accidentally let off a round and all hell would break loose.
Old 01-11-10, 10:38 PM
  #147  
DVD Talk Legend
 
Join Date: Jun 2002
Location: Sacramento, Calif.
Posts: 13,525
Likes: 0
Received 3 Likes on 3 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

When the theaters around here had "Throwback Thursdays" (showing older films for a cheap price), they showed them in the vein of how they originally ran in theaters. It was nice not to see commercials.
Old 01-12-10, 09:11 AM
  #148  
DVD Talk Hall of Fame
 
clckworang's Avatar
 
Join Date: Nov 2003
Location: The toe nail of Texas
Posts: 9,560
Received 762 Likes on 493 Posts
Re: U.S. Military-related Commercials Shown at Movie Theaters: Right or Wrong?

Originally Posted by Rockmjd23
No previews either? What about the old days when they showed newsreels? Now that was propaganda
Oh, there were trailers but not until the lights went down. I thought it just added to the mood. You'd get there early and have to wait patiently. There weren't any slides, ads or promos on a screen. There was just the closed curtain. And seeing that curtain open up and start to reveal a screen, it was always a "Here we go!" moment. If you get there early now, they try to "entertain" you with ads and bad movie promos.

I just reread my previous post and thought I would clarify that when I was referring to showing something before the movie, I guess I more meant showing things before the show time. Yes, they should preview/trailers, but not until show time.

Last edited by clckworang; 01-12-10 at 09:14 AM.

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Thread Tools
Search this Thread

Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service - Your Privacy Choices -

Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.