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Odd/awkward movie marketing

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Odd/awkward movie marketing

Old 12-06-07, 06:58 PM
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Odd/awkward movie marketing

They're running a commercial now for "Enchanted" where it says: "Walt Disney Picture's 'Enchanted', is the number movie in America two weeks in a row. And the #1 film you have to see!". Huh? Don't know, just seemed really stupid and desperate. Any other dumb movie ad quotes either print of commercials to laugh at? Either by the studio or critics.
Old 12-06-07, 07:08 PM
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I love the ones for really bad movies. They try to make the quotes really good, but it fails most of the time.
Old 12-06-07, 07:32 PM
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(Requisite spoof trailer joke)

I always thought Mary Poppins was mis-advertised:

<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/2T5_0AGdFic&rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/2T5_0AGdFic&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>
Old 12-06-07, 07:44 PM
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Dead Presidents. From the trailers (I think), and especially the DVD box art and description on the back, you would think the entire movie is about a bank robbery, when in fact it's probably the last 20 minutes or so.
Old 12-06-07, 07:53 PM
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The trailer for the shining. looks like a feel good family film:

<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/_3_a6VtRqsg&rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/_3_a6VtRqsg&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>
Old 12-06-07, 07:55 PM
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Originally Posted by RichC2
(Requisite spoof trailer joke)

I always thought Mary Poppins was mis-advertised:

<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/2T5_0AGdFic&rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/2T5_0AGdFic&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>
Wow, that's great!
Old 12-06-07, 07:56 PM
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Originally Posted by Dean Kousoulas
Dead Presidents. From the trailers (I think), and especially the DVD box art and description on the back, you would think the entire movie is about a bank robbery, when in fact it's probably the last 20 minutes or so.
I'll agree with this. It's been years since I've seen the trailer but I stumbled upon Dead Presidents on cable not too long ago and wondered what the hell this vietnam movie was and where the bank robbery movie I was expecting was.


I remember The Freighteners trailers advertising at as a comedy, and it was until about 2/3 of the way through when it truned into quite a disturbing movie.
Old 12-06-07, 08:02 PM
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The first thing I thought of are movie titles that don't translate into other languages well. Like "Jedi" means "Giant Throbbing Penis" in Thai or something.
Old 12-06-07, 08:07 PM
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<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/s2yTetmyNKU&rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/s2yTetmyNKU&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>

I wouldn't blame anyone who saw this trailer and expected aliens in Sunshine. There aren't any though.

Warning, though: If you haven't seen the movie, this trailer does give a lot away. Obviously, saying there are no aliens in the movie isn't a spoiler because if you saw the actual movie you wouldn't be expecting aliens, but the trailer will still spoil a bunch of the movie's surprises.
Old 12-06-07, 08:30 PM
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It wasn't deliberate but I remember a commercial for Cronenberg's "The Fly" followed by another one for Raid bug killer. Now that's advertising synergy!
Old 12-06-07, 08:33 PM
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The marketing for the 'Aqua Teen Hungerforce' movie shut down Boston for a day.
Old 12-06-07, 08:54 PM
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I always find it funny when a film, let's say a comedy, opens up and lands at #5 but the other 4 films above it are drama/action/horror/etc. Then the next week's ad for the comedy says "Come see the #1 comedy in America!" as though it's somewhere near the top spot. Sure, it might be the highest-ranking comedy for the weekly box office but it probably wasn't much of a solid performer.
Old 12-06-07, 10:12 PM
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Originally Posted by KillerCannabis
I always find it funny when a film, let's say a comedy, opens up and lands at #5 but the other 4 films above it are drama/action/horror/etc. Then the next week's ad for the comedy says "Come see the #1 comedy in America!" as though it's somewhere near the top spot. Sure, it might be the highest-ranking comedy for the weekly box office but it probably wasn't much of a solid performer.
Yeah, that makes me laugh too.

How about a commercial for a movie where "and the critics agree!". And then they flash a series of reviewer comments. In very tiny fonts. And if you freeze frame each one, they're all the same critic. I've seen that so many times. Sad and funny at once.
Old 12-07-07, 10:24 AM
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Originally Posted by KillerCannabis
I always find it funny when a film, let's say a comedy, opens up and lands at #5 but the other 4 films above it are drama/action/horror/etc. Then the next week's ad for the comedy says "Come see the #1 comedy in America!" as though it's somewhere near the top spot. Sure, it might be the highest-ranking comedy for the weekly box office but it probably wasn't much of a solid performer.

HA HA!!! They did it again. In today's Washington Post....."Awake" The #1 Thriller in America! Yeah, opened at number 5 at the box-office last weekend.
Old 12-07-07, 10:33 AM
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I hate the trailers where they have the movie characters "reacting" to critic blurbs...

"Roger Ebert says that I Am Legend is the best post-apocalyptic film of December!"

Clip of Will Smith in the film saying "That's what I'm talking about!"
Old 12-07-07, 03:01 PM
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A critic calls something, "The best film of the year!" in January.
Old 12-07-07, 03:27 PM
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I thought the advertisement for that Crocodile movie with Dominic Purcell that came out a few months ago were misleading, being that I didn't know it was about a crocodile until I read a review. "The true story about the most prolific serial killer in history..." or some such.


-Doc
Old 12-07-07, 05:27 PM
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Originally Posted by Groucho
"Roger Ebert says that I Am Legend is the best post-apocalyptic film of December!"
Let's be honest...it's way better than the other 17 post-apocalyptic films being released this December. And THAT is what I am talking about, dawg.
Old 12-07-07, 05:31 PM
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My favorite marketing is that of DVDs with similar covers AND/OR similar names so that they sit close to each other on the release wall. The 2 that come to mind right away was 'The Ring' and some other direct-to-video flick staring the same chick (the blond from 'Mulholland Drive' I forget her name right now) then there was the flick that was release not to soon after '300', similar cover once again.
Old 12-07-07, 05:35 PM
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Originally Posted by MartinBlank
Let's be honest...it's way better than the other 17 post-apocalyptic films being released this December. And THAT is what I am talking about, dawg.
I don't think Alvin and the Chipmunks is as much a post-apocalyptic movie as it is a sign-of-the-apocalyptic movie.

Bridge to Terabithia has been mentioned before as an example of strange marketing.
Old 12-07-07, 05:40 PM
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DVDs that are sold as "Unrated," implying you're getting the "porno" version of the movie.
Old 12-07-07, 06:36 PM
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Originally Posted by Brack
DVDs that are sold as "Unrated," implying you're getting the "porno" version of the movie.
My favorites are the one's that are PG13 in theaters, then "Unrated" on DVD.

"See the movie too hot for theaters...we drop 4, that's right FOUR f-bombs. Buy it, it'll piss your parents off!!!11!1!"

When a movie gets released like this I like to compare the running times between the theatrical and the "unrated" versions....WOW, 4 seconds of unrated-ness, neato!
Old 12-07-07, 07:11 PM
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Originally Posted by Groucho
I hate the trailers where they have the movie characters "reacting" to critic blurbs...

"Roger Ebert says that I Am Legend is the best post-apocalyptic film of December!"

Clip of Will Smith in the film saying "That's what I'm talking about!"
"The Washington Post says I AM LEGEND "is not a very good movie."

Will Smith: "Ahhh hell naw!"
Old 12-07-07, 10:06 PM
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I always hated the ads where they had:

"The scariest movie since...."

Or

"Funniest movie since..."

They always pick some movie from 6 months ago.
Old 12-07-07, 10:09 PM
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Saw this in the paper today:

"AWAKE IS THE #1 THRILLER IN AMERICA!"

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