Deftones

Ouch. SoaP dropped on Saturday. That's not good news.

Joe Molotov

I bet SoaP makes way more money on DVD than it does in theaters.

RichC2

I expected that. But it has more to do with typical frontloading than poor WOM.

The final numbers are up at Box Office Mojo and have Snakes in at #2, making $13m, with Talladega at #1 with $14m.

That said, ShowBizData.com has seemingly conflicting numbers and Box Office Mojo doesn't have a daily breakdown. It's weird.

I think Snakes may be the first movie to not get the Thursday night previews counted into it's total.

marty888

This movie has been so "in your face" for the past six months that lots of people probably think they've seen it already.

Shannon Nutt

Alternate opinions on what was #1 this weekend. Box office Mojo says Ricky Bobby (with Snakes at 13 million), while Reuters says Snakes got $15 million and took the top spot:

http://boxofficemojo.com/weekend/cha...wknd=33&p=.htm

http://in.today.reuters.com/news/new...a-264246-1.xml

EDIT: I guess Box Office Mojo is one of the few NOT counting the Thursday night takes.

Mr. Cinema

Box Office Mojo estimates:

1 1 Talladega Nights: The Ballad of Ricky Bobby Sony $14,100,000 -36.3% 3,741 -66 $3,769 $114,686,000 $72.50 3
2 N Snakes on a Plane NL $13,850,000 - 3,555 - $3,895 $15,250,000 - 1
3 3 World Trade Center Par. $10,800,000 -42.3% 2,998 +41 $3,602 $45,005,000 $65 2
4 N Accepted Uni. $10,112,000 - 2,914 - $3,470 $10,112,000 - 1
5 2 Step Up BV $9,867,000 -52.2% 2,639 +172 $3,738 $39,448,000 $12 2
6 4 Barnyard: The Original Party Animals Par. $7,489,000 -22.8% 3,227 -84 $2,320 $45,995,000 $51 3
7 12 Little Miss Sunshine FoxS $5,675,000 +118.0% 691 +538 $8,212 $12,756,000 $8 4
8 6 Pirates of the Caribbean: Dead Man's Chest BV $5,012,000 -30.8% 2,277 -664 $2,201 $401,053,000 $225 7
9 N Material Girls MGM $4,620,000 - 1,509 - $3,061 $4,620,000 - 1
10 5 Pulse Dim. $3,528,000 -57.0% 2,323 - $1,518 $14,704,000 - 2
11 8 The Descent Lions $2,450,000 -46.9% 1,720 -375 $1,424 $22,333,000 - 3
12 9 Zoom SonR $2,400,000 -46.8% 2,501 - $959 $9,008,000 - 2
13 7 Miami Vice Uni. $2,360,000 -49.9% 1,680 -979 $1,404 $59,786,000 $135 4
14 10 Monster House Sony $1,900,000 -42.2% 1,673 -761 $1,135 $67,302,000 $75 5
15 15 The Devil Wears Prada Fox $1,350,000 -27.8% 824 -311 $1,638 $119,039,000 $35 8

If you add BOM's $6.1 number on Friday and Showbiz's $5.0 number on Saturday, that only leaves about $2.7 million today for SOAP.

Jackskeleton

Yeah, front loading had a lot to do with the drop. Besides that, WOM has actually been above average with folks saying that it was fun and a lot better than they expected.

Yeah, what's up with the lack of taking thursdays late night numbers into account?

The Antipodean

Just $14 million for the weekend? That's terrible no matter how you shake that snake, IMHO.

Joe Molotov

Ignoring the Internet hype, a $15 Million opening puts it in Anaconda territory, and well above Eight Legged Freak, Slither, Lake Placid, Pitch Black, The Cave, Bats, and pretty much any other modestly budgeted creature feature of the past few years. And of course, $5 Million above Serenity.

Jackskeleton

No shit. I can't believe... well, I can believe it, but that's besides the point, the internet mentality. The filmed cost 30 million before reshoots, 36 after and the marketing for this film was generated mainly for free by the general internet population and the odd title alone.

By all accounts, this is a great success.

onebyone

This is true, but I still wish it had done better. I was expecting at least $20 million. I guess I believed the hype too. Regardless, it's a fun movie that will do well on DVD.

Step Up really did well. Its marketing campaign is really something to be studied.

MASAMUNE2

what do the numbers mean? They seem pretty random


1. SNAKES ON A PLANE NEW LINE 3,555 7,805,000 2,195 n/a 7,805,000


???

The Antipodean

I'm no box office expert, but I feel like a movie that got as much FREE publicity as this one did should have done better - cover of EW, countless newspaper articles, etc. Regardless of how much it costs, it should've done more it seems like. It'll make money of course so that's probably all that matters, I'm just surprised since this was easily the most hyped movie of the summer other than Pirates 2 and DaVinci.

Dr_Evil

Ranking: 1
Title: SNAKES ON A PLANE
Studio: NEW LINE
Screens it is playing on: 3,555
Daily Gross: $7,805,000
Per screen Average: $2195
% Drop from last week: n/a
Total Gross: $7,805,000

RichC2

The thing about it, is Snakes on a Plane is a tough sell. Where as Pirates of the Caribbean is an all ages, multi-genre adventure, and Da Vinci Code had a huge following and offended religious leaders... Snakes is kind of pidgeon-holded into that category of self-aware camp, a genre that's rarely successful no matter how hyped it may be. If I were younger, I would have thought - frankly - how fucking stupid, why the hell would they make a movie like that? My tastes have grown and I understand the idea of pure entertainment now, but everybody has their own idea of fun.

A lot of people just wouldn't "get" the movie, or just not like it. But for the fans that hyped it up, and were there cheering their asses off, it's something they won't soon forget. And while the hype didn't make New Line as much money as they hoped, it certainly made for one hell of an experience.

The big surprise to me has been how well it's been received critically. It was at 62% on Rottentomatoes... it's now at 63% with 99 reviews.

Shannon Nutt

That's no surprise at all. The majority of people that see it are going to like it (if not love it)...the problem here is that no one's bothering to see it. I think perhaps far too many "average" moviegoers thought it might be a "good bad movie," when, in fact, it's a good movie, period.

I wouldn't be shocked if SOAP doesn't suffer much of a dropoff next weekend, as word of mouth gets out. But that's ASSUMING there's not a rush to pull the plug on the number of theaters it's in.

RichC2

Most "big" movies are booked for a 2 week minimum, it'll be in the same # of theaters next weekend (or close to), tho maybe fewer showings.

So it really does rest on how well it does next week(end).

Perkinsun Dzees

I'm glad that SOAP didn't do that well. It just proves that the American moviegoing public prefers intelligent, thought provoking movies over mindless, over-hyped Hollywood trash. This will send a strong message to Hollywood about what type of movies they should put out in the future.

onebyone

You must not pay very close attention to the box office.

d2cheer

umm... with what they paid for marketing and budget? A 15 mill opening has to be a disssssssapointment. On DVD they may make money back but in the theaters this will not make more than the 36 mill budget... and that is not counting advertising which is probably more like 20 mill, don't get me wrong this was a fun movie but calling it a great success is a little premature.

RichC2

Pirates of the Caribbean: DMC just broke $400m. Your point is void.

Shannon Nutt

Yes, let's take a look at this year's top 5 films:

Pirates of the Caribbean: Dead Man's Chest
Cars
X-Men: The Last Stand
The DaVinci Code
Ice Age: The Meltdown

Yep, no doubt about it, when I think of the intelligent, thought provoking movies of 2006, those are the films that pop into my head.

JumpCutz

fitprod

Actually, more to the point... It proves that the internet doesn't mean that much in the whole deal... The Blair Witch Project was a complete fluke, ever since then the impact of internet movie marketing (even though most of this was fan based) has been highly over valued.

Fantastic Four and X-Men 3 were trashed by the internet community, but what impact did that have on the repective films box-office take? None...

The killer trailers for the films sold them, not the internet hype...

I really enjoyed Sankes, but I can see why the general "non-internet savy" could care less about the film. And sadly, it seems like the internet community was more interseted in shaping the movie than seeing it.

All that being said, this will make a killing on DVD when it's released...

fitprod

Jackskeleton

20 million for advertising? How the hell do you even come up with that number? General rule of thumb is cut half (or 1/3rd, can't remember) of it's budget and that tells you how much is typically spent on marketing.

It has made a little less than half its budget back on opening weekend. Marketing was helped out greatly by the blogosphere and the internet, not to mention sam jackson being so gung-ho with pushing it as snakes on a motherfucking plane.

If it was a bigger budget or if it was a tent pole piece then it may be considered pulling in poor numbers. But considering the other models of these snake movies pulled in 16 million for Anaconda and 12 Million for Anacondas. This is the structure of what this film would have been like. Even check out the projection thread. Everyone seems to keep their guess in the mid teens to low twenty range for how much this could make.

R rating could be a major indicator.