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'Cars' wows theater owners in first public screening

Old 03-16-06, 10:22 AM
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'Cars' wows theater owners in first public screening

http://yahoo.reuters.com/stocks/Quot...=PIXR.O&rpc=44

Wed Mar 15, 2006 2:55 PM ET
By Gina Keating

LAS VEGAS, March 15 (Reuters) - Movie theater owners gave an enthusiastic reception to Pixar Animation Studios Inc.'s (PIXR.O: Quote, Profile, Research) film "Cars" at its first public screening at a Las Vegas trade show late on Tuesday.

Expectations are high for the movie since Pixar, which has agreed to be bought by Walt Disney Co. (DIS.N: Quote, Profile, Research), has an unbroken series of hits and makes films at the pace of about one a year.

The G-rated movie, set for release on June 9, tells the story of up-and-coming race car Lightning McQueen, who learns to savor life in the slow lane after becoming trapped in a once-thriving Route 66 town that the freeway bypassed and the world forgot.

"I thought it was a great movie," said Kevin MacLeod, executive vice president of Empire Co Ltd's (EMPnva.TO: Quote, Profile, Research) Empire Theatres, a Nova Scotia-based chain with 380 screens. MacLeod said he believed the film would have the same broad appeal as Pixar's biggest hit "Finding Nemo".

Theater owners have a vested interest in the success of the movie, since their business is selling movie tickets, but Sanders Morris Harris financial analyst David Miller was in the audience and called it "outstanding."

"If there is any film you know is going to be a hit, it's this one," he said on Wednesday.

Another attendee, who asked not to be named, described the film's race-car-themed story line and folksy soundtrack, featuring songs by Sheryl Crow and Brad Paisley, as "the perfect antidote to (gay cowboy movie) 'Brokeback Mountain'" for more conservative red-state audiences.

Mark Walukevich, vice president of international films for National Amusements, which operates 1,425 screens in the United States, Britain, Latin America and Russia, said "Cars" was "fantastic."

"On a scale of one to 10, it was an 11," he said. "The digital presentation was excellent, the sound track was great. I think internationally it will be a huge hit."

"Cars" is the first film since 1999's "Toy Story 2" to be directed by Pixar's creative director John Lasseter, who described the film on Tuesday as "very personal."

Lasseter said he was on a cross-country trip with his wife and sons when he got the idea for "Cars", which features the voices of Owen Wilson, Bonnie Hunt, Paul Newman, John Ratzenberger and racer Richard Petty.

"I had been working nonstop through the '90s ... and my wife Nancy said, 'Be careful, your boys may go off to college and you will have missed it,'" Lasseter said.

The theme of "Cars" mirrors what Lasseter said he learned on his family road trip: "The journey in life is the reward ... and it's that much more special when you have somebody to share it with."

Lasseter said Pixar aimed to "over-deliver" on "Cars" by packaging the film for theaters with the studio's Oscar-nominated short film "One Man Band" and bonus material interleavened with the film's credits.

"Stay at the end of the credits," Lasseter told exhibitors on Tuesday before the show. "I pulled out the stops on the credits."

© Reuters 2006. All Rights Reserved.


Well this is good news for the oft delayed 'Cars'. I'm hoping that the Disney-Pixar merger will be done by then and this movie goes on to make at least $300 million. Can't wait to see it in June!

Chris
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Old 03-16-06, 10:26 AM
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Originally Posted by mrpayroll
Expectations are high for the movie since Pixar, which has agreed to be bought by Walt Disney Co. (DIS.N: Quote, Profile, Research), has an unbroken series of hits and makes films at the pace of about one a year.
It actually takes four years or so for them to actually make their films.
They're released about once a year, though.
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Old 03-16-06, 10:43 AM
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"On a scale of one to 10, it was an 11," he said. "The digital presentation was excellent, the sound track was great. I think internationally it will be a huge hit."'
ho hum, yet another DLP film that will hardly get seen as such... come on theatres, upgrade your auditoriums.
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Old 03-16-06, 10:51 AM
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Agreed. DLP should be the norm by now.
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Old 03-16-06, 10:52 AM
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Originally Posted by mrpayroll
"On a scale of one to 10, it was an 11," he said.
yeah, but this one goes to 11!

this makes me hopeful for this film instead of skeptical. the trailers so far have been only slightly amusing.
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Old 03-16-06, 10:53 AM
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Originally Posted by RocShemp
Agreed. DLP should be the norm by now.
Loews/Cineplex did a great job denoting which theatres/auditoriums were equipped with DLP - with the AMC merging - they do a sucky job.
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Old 03-16-06, 10:57 AM
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Originally Posted by DrRingDing
yeah, but this one goes to 11!

this makes me hopeful for this film instead of skeptical. the trailers so far have been only slightly amusing.
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Agreed. Aside from Toy Story 1/2...i've loved all their movies. This one, however, hasn't gotten me excited at all.
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Old 03-16-06, 11:17 AM
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Originally Posted by Giles
Loews/Cineplex did a great job denoting which theatres/auditoriums were equipped with DLP - with the AMC merging - they do a sucky job.
Maybe I'm missreading you but are you saying all DLP theatres suck? I can understand film looking better for film based features but features shot digitally should be presented in a digital format.
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Old 03-16-06, 11:35 AM
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Originally Posted by RocShemp
Maybe I'm missreading you but are you saying all DLP theatres suck? I can understand film looking better for film based features but features shot digitally should be presented in a digital format.
No. He's saying that the merger has screwed up their notations of which theaters have DLP.
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Old 03-16-06, 11:51 AM
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Originally Posted by digitalfreaknyc
No. He's saying that the merger has screwed up their notations of which theaters have DLP.
thanks digi.
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Old 03-16-06, 11:52 AM
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Originally Posted by Giles
thanks digi.
Anything for you.
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Old 03-16-06, 12:08 PM
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ive seen cars. didnt really like it as much as pixar's other efforts.
Spoiler:
its could very well have been pitched as Doc Hollywood meets a Chevron commercial.
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Old 03-16-06, 12:14 PM
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I'm hopeful. Early reports of Finding Nemo were similar ("We didn't expect much but the movie full delivered”).
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Old 03-16-06, 12:35 PM
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Originally Posted by mrpayroll
Another attendee, who asked not to be named, described the film's race-car-themed story line and folksy soundtrack, featuring songs by Sheryl Crow and Brad Paisley, as "the perfect antidote to (gay cowboy movie) 'Brokeback Mountain'" for more conservative red-state audiences.
What an odd quote. It's like he's saying "Finally, a movie that's not about gay cowboys!", as if BBM was the only movie available for the past few months.
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Old 03-16-06, 12:37 PM
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Originally Posted by DRG
What an odd quote. It's like he's saying "Finally, a movie that's not about gay cowboys!", as if BBM was the only movie available for the past few months.
Well...he asked not to be mentioned cause he didn't want his ass kicked.

Why in the hell would they even put that in their report??

When's the movie coming out?
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Old 03-16-06, 12:42 PM
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Originally Posted by Giles
ho hum, yet another DLP film that will hardly get seen as such... come on theatres, upgrade your auditoriums.
Want to fork over the $3 billion to do it? Theaters can't afford that and studios would rather press DVDs.
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Old 03-16-06, 12:43 PM
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Originally Posted by DonnachaOne
Want to fork over the $3 billion to do it? Theaters can't afford that and studios would rather press DVDs.
Check out the George Lucas thread. He's got a pretty good idea on how to do it.
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Old 03-16-06, 01:04 PM
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Originally Posted by digitalfreaknyc
Well...he asked not to be mentioned cause he didn't want his ass kicked.

Why in the hell would they even put that in their report??

When's the movie coming out?

June 9th! And did I understand you correctly when you said that you DID NOT like Toy Story 1 & 2?

Chris
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Old 03-16-06, 01:12 PM
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Finally, somebody has taken those Chevron commericials and expanded them into a feature-length film. It's exactly what everybody's been clamoring for!
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Old 03-16-06, 01:15 PM
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Wow! Theater owners that will probably be exhibiting the film gave it an "enthusiastic reception"! Color me shocked.
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Old 03-16-06, 01:15 PM
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Originally Posted by mrpayroll
June 9th! And did I understand you correctly when you said that you DID NOT like Toy Story 1 & 2?

Chris
Yup...sorry. I saw them eventually on DVD...after I saw A Bug's Life (which I thought was genius). Just didn't do anything for me. In fact, I watched them both in one day.
maybe I need to watch them again.
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Old 03-16-06, 01:17 PM
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Originally Posted by TracerBullet
Wow! Theater owners that will probably be exhibiting the film gave it an "enthusiastic reception"! Color me shocked.
But you're missing the bigger picture! This is the antidote for the Brokeback virus that's been spreading! We'll just all have to live in gay-ville until june, apparently.
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Old 03-16-06, 02:14 PM
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Originally Posted by digitalfreaknyc
But you're missing the bigger picture! This is the antidote for the Brokeback virus that's been spreading! We'll just all have to live in gay-ville until june, apparently.
You can stay if you want, but I'm moving out next month to the sleepy little town of Silent Hill.
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Old 03-16-06, 02:46 PM
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Originally Posted by digitalfreaknyc
We'll just all have to live in gay-ville until june, apparently.

Sorry, there's very few women here and most of them won't give me the time of the day!

Oh wait a minute, I live in Glendale, CA and that's my everyday life!

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Old 03-16-06, 03:30 PM
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I can see the quotes... "Cars is the Bareback cure of the summer!"

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