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Friday Box Office: Shrek 2, $28.5m - $50m since Wednesday

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Friday Box Office: Shrek 2, $28.5m - $50m since Wednesday

Old 05-22-04, 01:07 PM
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Friday Box Office: Shrek 2, $28.5m - $50m since Wednesday

1 SHREK 2 4,163 $28,500,000 211.2% / $6,846 $49,445,000 / 3
2 TROY 3,411 $6,990,000 117.7% / $2,049 $69,025,000 / 8
3 VAN HELSING 3,418 $2,933,000 177.5% / $858 $92,898,000 / 15
4 MEAN GIRLS 3,054 $2,061,000 241.6% / $675 $59,860,000 / 22
5 MAN ON FIRE 2,104 $980,000 170.4% / $466 $66,761,000 / 31
6 BREAKIN' ALL THE RULES1,318 $824,000 215.6% / $625 $7,032,000 / 8
7 13 GOING ON 30 2,028 $754,000 208.6% / $372 $50,322,000 / 29
8 NEW YORK MINUTE 2,360 $330,000 202.2% / $140 $11,650,000 / 15
9 KILL BILL VOL. 2 854 $295,000 57.8% / $345 $61,928,000 / 36
10 LAWS OF ATTRACTION 1,010 $289,000 87.7% / $286 $16,214,000 / 22
11 SUPER SIZE ME 148 $271,000 150.9% / $1,831 $2,239,000 / 15

Damn.

Troy looks to be dropping around 52% from last weekend, less than Van Helsing but still a bit steep for uberbudget flick #2 this summer.

Last edited by RichC2; 05-22-04 at 01:26 PM.
Old 05-22-04, 02:19 PM
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Shrek has a shot at a $90 mil weekend!
Old 05-22-04, 02:54 PM
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Sweeeeeet
Old 05-22-04, 03:04 PM
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It's getting my money monday, can't wait to see it.
Old 05-22-04, 04:19 PM
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Again, will this help us get a Puss in Boots movie? Loved that character!
Old 05-22-04, 04:33 PM
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Excellent for Shrek!
Old 05-22-04, 06:08 PM
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Sequels tend to do well on opening weekend plus it's on 4100 freakin' screens.
Old 05-22-04, 06:58 PM
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True, but this is a sequel that actually lives up to the hype.
Old 05-22-04, 07:06 PM
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I will be seeing this again. I laughed my ass off! I love the humor! The starbucks across the street from another starbucks was just classic! Knights was also another high point of the movie....cat nip
Old 05-22-04, 08:00 PM
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Originally posted by Dr. DVD
True, but this is a sequel that actually lives up to the hype.
A sequel with legs... Yep, it's good to hear that it turned out well. I'm not sure when I'll see it but I want to wait after this weekend.
Old 05-22-04, 08:50 PM
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Go Shrek Go!
Old 05-22-04, 09:41 PM
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Originally posted by rexinnih
Go Shrek Go!
The film totally deserves it.
Old 05-22-04, 11:30 PM
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Some minor update from BoxOfficeMojo

May 21-23, 2004: Projections and Analysis

Rank. Movie Title (Distributor) / Theater Count
Weekend Projection | % Change | Total Gross | Week #

1. Shrek 2 (DreamWorks) / 4,163
$95 million | - | $115 million | 1
This fractured fairy tale is breaking records as its mending a heretofore
soft summer.

The widest release ever is about to yield the biggest bow for an animated
movie ever (topping 'Finding Nemo's $70.3 million), likely the second best
weekend ever (behind only 'Spider-Man's $114.8 million) and the first
uber-opening of the summer. And the $95 million weekend projection might
be conservative given the variables with grosses this massive -- not to
mention that 'Shrek 2' was enjoying a 70% Saturday increase over its
already phenomenal $28 million Friday in many theaters as of the evening.
Saturday has an outside chance of topping 'Spider-Man's $43.6 million as
the biggest single day gross ever. We'll post the results on the site on
Sunday morning.

'Shrek 2' is now well-positioned to become the #1 movie of the summer (May
usually spawns this), just as its predecessor reigned over summer 2001
with its $267.7 million haul. Going into the season, common wisdom had
'Harry Potter and the Prisoner of Azkaban' and 'Spider-Man 2' as the
movies to beat for the crown, but 'Shrek 2' is on a $300 million
trajectory -- a gross that seems rosy even for Harry and Spidey.

When 'Shrek 2' garnered $11.8 million on Wednesday, DreamWorks was
heralding the dubious milestone of "biggest mid-week opening for an
animated movie," topping 'Pokemon: The First Movie's $10.1 million. Turns
out, only two days later, they would find such groping for records would
be unnecessary.

Though 'Shrek 2' was huge on Wednesday and Thursday, grossing $20.9
million, it's behaving as if people didn't realize it opened on Wednesday.
Generally speaking, a mid-week bow will soften the weekend and the
Wednesday-Thursday gross will make up at least 25% of the 5-day bow - and
usually far more for saturation releases. For 'Shrek 2,' Wednesday and
Thursday will amount to less than 20% of the 5-day haul.

"I think ('Shrek 2's Wednesday bow) probably helps the weekend, unlike
other Wednesday openers which can dilute it," DreamWorks head of
distribution Jim Tharp told Box Office Mojo on Thursday. At the time,
Tharp thought 'Shrek 2' was headed for a $60-65 million weekend as did
many in the industry.

DreamWorks' exit polling on Wednesday indicated that 60% of moviegoers
were families -- the first 'Shrek,' like most animated movies, was 80%
family out-of-the-gate and then fell to 60% in its second weekend --
suggesting a broadening of the audience since the original. Among
families, two thirds were mothers and one third was dads, while 60% were
girls and 40% were boys. Among non-families, it was a 50/50 split between
males and females and those over and under the age of 25. Moviegoers loved
the picture overall as 81% rated it "excellent" and 11% "very good."

(Updated demographics for the weekend will be posted Sunday on the site in
the 'Shrek 2' analysis story.)

'Shrek 2' has revived the dormant DreamWorks, and it bodes well for their
aggressive-for-them summer slate: Steven Spielberg's 'The Terminal'
starring Tom Hanks on June 18, the Will Ferrell comedy 'Anchorman: The
Legend of Ron Burgundy' on July 9 and the Tom Cruise thriller 'Collateral'
directed by Michael Mann on August 6 -- all three of which are candidates
for $100 million plus.

2. Troy (Warner Bros.) / 3,411
$23 million | -50% | $85 million | 2
A drop that's neither promising nor alarming, and below 'Gladiator's $24.6
million second weekend (down 29%). At this point, the $150 million
production looks like it will end up with $140 million tops.

3. Van Helsing (Universal) / 3,418
$10 million | -52% | $100 million | 3
Maybe $15-20 million of life left in it.

4. Mean Girls (Paramount) / 3,054
$6.6 million | -35% | $64.5 million | 4

5. Man on Fire (Fox) / 2,104
$3.3 million | -35% | $69 million | 5
Old 05-23-04, 12:17 AM
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Originally posted by RichC2
Going into the season, common wisdom had
'Harry Potter and the Prisoner of Azkaban' and 'Spider-Man 2' as the
movies to beat for the crown, but 'Shrek 2' is on a $300 million
trajectory -- a gross that seems rosy even for Harry and Spidey.
Holy sheep dip!
Old 05-23-04, 12:40 AM
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[keanu] Whoa. [/keanu]
Old 05-23-04, 04:16 AM
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Hey now, let's not get ahead of ourselves. It's too early to say this movie is a hit or not.
Old 05-23-04, 09:51 AM
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Whoa! $43.4 million for Shrek 2's Saturday's haul. It's going to be close for a $100 million weekend box office take.
Old 05-23-04, 09:52 AM
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Originally posted by jaeufraser
Hey now, let's not get ahead of ourselves. It's too early to say this movie is a hit or not.
jaeuOWNED!
Old 05-23-04, 09:59 AM
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Originally posted by jaeufraser
Hey now, let's not get ahead of ourselves. It's too early to say this movie is a hit or not.
Hey man, make all the forum jokes you need. We both know I'm right.
Old 05-23-04, 11:22 AM
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Originally posted by Patman
Whoa! $43.4 million for Shrek 2's Saturday's haul. It's going to be close for a $100 million weekend box office take.
They're saying $44.3m now, ahead of Spidey. And about $104.5m for the weekend, $125m since Wednesday.
Old 05-23-04, 11:22 AM
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Rather than take my family of 4 to see them, I usually take the cheap way out and rent the DVD.
Old 05-23-04, 11:29 AM
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I just looked at the numbers on Box Office Mojo.

$44 million on a single day is freaking amazing!
Old 05-23-04, 11:31 AM
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Nice to see Shrek 2 make $105 million this weekend even if I didn't like it that much. I was scared we weren't going to have a "blockbuster" film this summer (especially after the "lackluster" openings of Van Helsing and Troy).

I just don't get how the film made $20 million on the first two days of it's release total and on it's third day makes $25 million easily. I know it's a family film and all, but did people not realize it came out on Wednesday?
Old 05-23-04, 11:31 AM
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Originally posted by scott shelton
Hey man, make all the forum jokes you need. We both know I'm right.
Like you were when you said Mean Girls would drop out of the Top 10 after the first week. It's still in the top 5! Is that a hit yet?
Old 05-23-04, 11:37 AM
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I just don't get how the film made $20 million on the first two days of it's release total and on it's third day makes $25 million easily. I know it's a family film and all, but did people not realize it came out on Wednesday?
They're still trying to figure that one out, it appears a lot of people did NOT know it came out Wednesday, or perhaps they just couldn't get there.

That said, our local radio station kept airing promos that said Friday, dunno how far spread that actually was but I found it odd.

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