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FHM Magazine shutting down...

Old 12-14-06, 03:39 PM
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FHM Magazine shutting down...

http://www.huffingtonpost.com/eat-th...h_e_36217.html

FHM announced today that it would be shutting down, with the March issue to be its last. According to Radar's Jeff Bercovici, the American offshoot of the #1 British lad mag never caught up to Maxim and was somewhat stymied by Maxim owner Felix Dennis' launch of Stuff, which gobbled up available market share prior to FHM's launch. The mag has a circulation of 1.25-million (perspective: That's more than Vanity Fair, The New Yorker, Teen Vogue, Forbes, GQ or Esquire, according to the last Audit Bureau of Circulations tally in June 2006), but apparently it wasn't enough to keep owner Emap in the game; Emap's satement said they'd be "focusing resources on faster growth platforms." FHM staffers learned the news this morning, according to Gawker, which reported that the mag would cease production prior to the holidays.

----

Hmmm.. wonder what they will do with my sub that's good till 2026???
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Old 12-14-06, 03:54 PM
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Nice bargain
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Old 12-14-06, 04:04 PM
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Already posted in the appropriate thread:

http://forum.dvdtalk.com/showpost.ph...&postcount=602
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Old 12-14-06, 05:16 PM
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Originally Posted by Londo
Hmmm.. wonder what they will do with my sub that's good till 2026???
Sell it off to some other mag.

Highligts, probably
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Old 12-15-06, 12:42 AM
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Originally Posted by Chad
Already posted in the appropriate thread:

http://forum.dvdtalk.com/showpost.ph...&postcount=602
It's time to shut down this thread too.
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Old 12-15-06, 09:56 AM
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Originally Posted by kvrdave
Sell it off to some other mag.

Highligts, probably


That would quite actually kick some serious ass.....
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Old 12-15-06, 11:15 AM
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Not to get off topic. But can anyone explain the difference between Maxim and Stuff magazine? They seem identical. Actually FHM is just about the same as Maxim and Stuff too.
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Old 12-15-06, 11:23 AM
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I actually was starting to like FHM better than Maxim. They had Jenny McCarthy doing a monthly piece & often when I saw a cute bikini underwear outfit it was something I could actually buy instead of being designer.
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Old 12-15-06, 11:43 AM
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Originally Posted by Emma311
They had Jenny McCarthy doing a monthly piece & often when I saw a cute bikini underwear outfit it was something I could actually buy instead of being designer.

pics....?
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Old 12-15-06, 11:54 AM
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Originally Posted by movieguru
Not to get off topic. But can anyone explain the difference between Maxim and Stuff magazine? They seem identical. Actually FHM is just about the same as Maxim and Stuff too.
Well Stuff is written on a third grade level with third grade humor. Maxim is written on an eighth grade level with eighth grade humor.

I was starting to enjoy FHM as well with the new layout and celeb columns.
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Old 12-15-06, 02:49 PM
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I say they switch our subs so that we receive the UK editions now.
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Old 12-15-06, 03:49 PM
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That would be great.
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Old 12-15-06, 04:15 PM
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so does that mean i wont be receiving the 9 years of free subscriptions that Ive compiled using links posted in here?
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Old 12-15-06, 04:51 PM
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Old 12-15-06, 05:59 PM
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I always thought FHM stood for Fleshy Headed Mutants.
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Old 12-15-06, 07:25 PM
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i just subscribed - what does that mean now?
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Old 12-15-06, 10:04 PM
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Old 12-15-06, 10:12 PM
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Originally Posted by devilshalo
I say they switch our subs so that we receive the UK editions now.
I wish!!

It's too bad. I like FHM the best out of the three. Stuff is pretty crappy, sometimes I wonder why I even have a free subscription to it.
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Old 12-15-06, 10:17 PM
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Old 12-16-06, 07:21 PM
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Originally Posted by porieux
I always thought FHM stood for Fleshy Headed Mutants.
When I first saw FHM my friend told me it stood for For Horny Men and i believed him. I've called it that ever since.
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Old 12-17-06, 08:07 PM
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Originally Posted by twikoff
so does that mean i wont be receiving the 9 years of free subscriptions that Ive compiled using links posted in here?
yeah good point?!!? WTF?
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Old 12-18-06, 08:20 AM
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Originally Posted by devilshalo
I say they switch our subs so that we receive the UK editions now.
I second that. I used to have a subscription when I lived in the UK and still get the odd issue when my brother visits and the issues they have are twice as thick with more, lets say, "skin" exposed.
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Old 12-18-06, 05:51 PM
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If FHM is shutting down with "only" 1.25-million subscribers, I wonder what Maxim and Stuff each have.
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Old 12-18-06, 06:29 PM
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Originally Posted by yashan
If FHM is shutting down with "only" 1.25-million subscribers, I wonder what Maxim and Stuff each have.
The article at Mediaweek I read about FHM closing indicated that Maxim has about double the circulation of FHM. It didn't mention Stuff.
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Old 12-20-06, 09:30 PM
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May in part due to free subscriptions to the year 3000.
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