philip74

it always makes me wonder what people are working in studios and are responsible for such cover design!
judging from the comments the public really seems to hate the design, so
maybe the studios should concentrate on what the customers want and not
force what they feel the customers want on us
sometimes feels like they are living in their own studio bubble and have no
clue what is going on in the outside world
they should definitely hire more true movie fans for such positions, because
they would never allow such horribly cover crimes to happen

tylergfoster

Well, that is totally the worst part! There are better Photoshop users on this board, and they do silly things like stick the Batmobile into family photos!

Michael Corvin

Actually I think you have the bubble thing backwards. You aren't the target customer. You are aware of the film and going to buy the movie regardless. They can already count on your purchase. The target customer is joe schmoe walking by the shelf and sees Tom Cuise's head as it's hard to miss.

It's one thing to design a cool cover. It's another thing to design a cool cover that will draw in people that know nothing about the movie. That's where the star of the movie and giant floating heads comes in.

tylergfoster

This is a good plan, but if it's really what they're going for, they should try using a photo of Tom Cruise instead of a smoothed-out Crash Test Dummy.

Drexl

I can just imagine the reaction to Collateral's cover. "Oh look, a buddy cop movie with Tom Cruise and Jamie Foxx!"

philip74

or they`ll think "hey, the new wolverine movie has a black dude in it"

dg3

Good to hear. It's one of my favorite movies.

RocShemp

Cover art makes it look like DTV trash.

Artman

But on the other hand, movie title/cover designs are pretty recognizable to most people... by changing it so dramatically don't they lose the branding and familiarity that the previous art provided for yrs?

Instead of an elegant Spielberg film this now looks like a Replicant/Sixth Day sequel, with an almost unrecognizable Tom Cruise.

zekeburger1979

It's good to read that both are involved with this. I'm going to pretend that I understood everything in that article.

dg3

I have to agree it's lame. It should look gritty, not overly Photoshopped. Cruise's face hasn't been that smooth since he was 9.

RocShemp

This was posted over at AVS:

http://www.avsforum.com:80/avs-vb/sh...1#post18394501

RocShemp

For you steelbook lovers:

http://www.avsforum.com/avs-vb/showt...1#post18215281

Mr. Cinema

This was in my gold box last week for 18.99, so I pre-ordered. I'd pay more as I love this film, but I don't the price being better than that for the foreseeable future.

TomOpus

Blu-ray.com review

DVD Beaver review

Giles

^ from the rave review - I can't wait to resee this!

Solid Snake

guess I need to buy this for sure now. *sigh* That fucking cover though..ugh

lamphorn

Truly awful cover art. Where did they get that font, a 1993 edition of MS WordPerfect? I wouldn't have even noticed it in the store because it looks like SyFy-sploitation straight-to-video crud.

I've never been one to print up custom cover art from the internet, but I might do it for this one.

Geofferson

Yeah, terrible cover art. Every thing else sounds great though.

E Unit

Collateral had ass art as well. That's why I'm now in the custom cover business. Behold, my first custom cover.

doctorthodt

I don't understand why people care about such superficial garbage like cover art. The cover art could be Tom Cruise taking a dump directly into Colin Farrell's open mouth for all I care, as long as the contents of the disc itself are solid.

Yavin

I believe that is the second image on the lenticular slipcover.

doctorthodt

In that case I'm buying 2 copies.

buckee1

The Beaver review was as always, superb. Day one purchase for me.

jdslater1

I wonder if the UK release will be exactly the same now we have had a review in of it.
Really want the steelbook.
Also we get artcards! Surely the evil stepchild of DVD/BD extras.