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Toshiba goes Blu - Players, Laptops etc. due in 2009

Old 08-10-09, 11:21 AM
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Toshiba goes Blu - Players, Laptops etc. due in 2009

http://www.forbes.com/feeds/business...127685075.html

Press Release
Toshiba Applies to Join Blu-ray Disc Association
08.10.09, 03:01 AM EDT

BusinessWire - Toshiba Corporation (TOKYO:6502) announced today that the company has applied for membership of the Blu-ray Disc Association (BDA) and plans to introduce products that support the Blu-ray format.

As a market leader in digital technologies, Toshiba provides a wide range of advanced digital products, such as DVD recorders and players, HDTVs and notebook PCs that support a wide range of storage devices, including hard disk drives (HDD), DVD, and SD Cards. In light of recent growth in digital devices supporting the Blu-ray format, combined with market demand from consumers and retailers alike, Toshiba has decided to join the BDA.

Toshiba aims to introduce digital products that support the Blu-ray format, including BD players and notebook PCs integrating BD drives, in the course of this year. Details of the products, including the timing of regional launches, are now under consideration. We will make announcements in due course.

SOURCE: Toshiba Corporation
Old 08-10-09, 11:22 AM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Interesting interview:
http://www.trustedreviews.com/home
It's only Monday and already potentially the biggest news of the week has arrived: Toshiba adopts Blu-ray. I had a brief chat with Olivier van Wynendaele, assistant general manager of marketing and consumer products at Toshiba Europe [and former HD DVD front guy in Europe, of "don't fall for the BD hype" fame], to find out more.


It's an obvious question, but why now?

It's an obvious answer but because we want to manufacture Blu-ray products. We have had our eye on Blu-ray since HD DVD and have seen the format mature and prices have come down making products more affordable. There's also the development of BD Live, something which brings essential online capabilities and offers something beyond a purely physical format - so it became time to consider it. Especially in the UK, Japan and US where it is taking significant shares of the market even if is remains well below DVD.


Was there market pressure to entry the Blu-ray sector?

We are currently the DVD market leader, we want to secure this on Blu-ray. It will support sales of our TVs particularly where bundles are increasingly offered to consumers for a High Definition TV and Blu-ray player. Valuable and long term customers must be recognised. This was our strategy with HD DVD and now profile 2.0 brings the same online benefits to Blu-ray and that interest us for development of Internet enabled devices.


Blu-ray drives in laptops must also be a major driver in this?

The laptop market is actually not proven for Blu-ray yet, the DVD drive is still hugely dominant and market growth is largely in the netbook area which has little need for it. But it is definitely a developing sector and we are a top three manufacturer of laptops in Europe so we see its potential, especially for our Qosmio line before it evolves down other product lines.


Does this mean the end for Toshiba's DVD upscaling technology? You had previously pushed this as an alternative to High Definition optical discs.

The development of upscaling technology will continue in all Toshiba drives and DVD products. We do not want to give the impression it is competing directly against Blu-ray. It is a necessary technology to get the best from standard definition content and it will also be important in the future when upscaling 1080p to next generation 2k or 4k resolutions occurs so it is important to continue. Not that I'm saying that will be necessary for a while."


Do you think your experience with HD DVD can be beneficial to your approach to Blu-ray?

Yes. HD DVD has already given us experience with other solutions for online services and we understand its needs. We will only consider devices that can be connected to a network and we have many areas of cross compatible expertise.


Do you anticipate Blu-ray having a shelf life comparable to DVD? Many argue it is just a short term bridging solution for High Definition on-demand content.

It is impossible to tell the time frame for these things. All the time we see new market developments and new media, but for the foreseeable future Blu-ray will be very important. We have been very specific in waiting to come to market. We see the pricing as crucial to our timeframe and of course we are always working on many different technologies, but the time for Blu-ray is coming now.


When can we expect to see the first Toshiba Blu-ray products?

I cannot get into specifics but before the end of the year for sure. We will look to introduce standalone Blu-ray players and Blu-ray equipped laptops. In the UK HDTV and Blu-ray player bundling deals are also important so we may look at creating packages there.


In hindsight was the HD DVD and Blu-ray format war necessary?

We thought it was the best technology at that time. The best solution for manufacturing and for immediately available Internet capacities. But HD DVD is done, rest in peace, and it is only Blu-ray. Yes it was worth the fight at the time, but now we move on.
-cinema/news/2009/08/10/Interview--Toshiba-Responds-to-Blu-ray-Move/p1
Old 08-10-09, 11:25 AM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Well, I am suprised, I wasn't expecting Toshiba to switch
Old 08-10-09, 11:34 AM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Do they make optical drives for Apple? Big rumor is that Apple will have Blu-ray in the next iMac.
Old 08-10-09, 11:56 AM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

I don't think it should be that suprising, considering the outcome of the format war and their head-scratching venture to continue making upconverting DVD players. They have to recoup somehow. I look forward in seeing what they will have to offer.
Old 08-10-09, 12:14 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Nice to see them make the switch. Upconverting DVD players, while still worthwhile for DVD watching, can't compete with the clarity of Blu-ray, a fact they have obviously accepted at this point.
Old 08-10-09, 12:32 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Glad to see them on board.
Old 08-10-09, 01:31 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Very cool.
Old 08-10-09, 01:35 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Originally Posted by MBoyd View Post
Do they make optical drives for Apple? Big rumor is that Apple will have Blu-ray in the next iMac.
that's the rumour mentioned over at blu-ray.com:

Apple has long dragged its feet when it comes to Blu-ray, but that might be about to change. According to news site Boy Genius Report, BD support is one of the features being added to iTunes 9. Additionally, a recent post on Apple Insider reports about Apple integrating Blu-ray into their new iMac line-up.

An announcement might happen as early as September.
Old 08-10-09, 02:21 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

I think Toshiba can do well in the market if they try and market a cheap player, but I personally won't be buying any of their players based on my experiences with their other gear. If I want a quality deck I can go for a Panny, the Oppo, etc. The cheap thing is the only reason I could see them getting any traction, except for those who are brand loyal to them.
Old 08-10-09, 02:42 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

If and when my Panny Blu player shits the bed, I'll buy a Toshiba to replace it. Just to support them because I think they did everything they could to save HD-DVD.
Old 08-10-09, 03:09 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

I hope the features in my A2s are easily ported to Blu-ray players...

-System bricking firmware updates
-Auto shut-off at temperatures >75 degrees
Old 08-10-09, 03:18 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Originally Posted by bunkaroo View Post
i think toshiba can do well in the market if they try and market a cheap player, but i personally won't be buying any of their players based on my experiences with their other gear. if i want a quality deck i can go for a panny, the oppo, etc. The cheap thing is the only reason i could see them getting any traction, except for those who are brand loyal to them.
+1
Old 08-10-09, 03:26 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

an idea would be to have an afordable player that could also do hd, I know such players already exist but would be a good way to differ from others
Old 08-10-09, 03:57 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Oooh, hopefully they'll make a BR player that's compatible with NUON!
Old 08-10-09, 06:27 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Nice. I like the idea of a Toshiba laptop with a Blu-Ray drive.
Old 08-10-09, 06:34 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Glad to see them on board. I have a huge HD-DVD collection, and a large BD collection as well. I commend Toshiba for their efforts, but like Olivier said, it's time to move on. But I'll never unload my HD-DVD players or my discs. I'm still very happy with the format. But I'd be foolish to boycott blu-ray, since I want HD movies going forward...
Old 08-10-09, 07:28 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Funny. My HD-A1 still works flawlessly.
Old 08-10-09, 07:32 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Originally Posted by The Bus View Post
Funny. My HD-A1 still works flawlessly.
So does mine. It's as heavy as a brick just like my BDP-S1.
Old 08-10-09, 07:37 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Originally Posted by The Bus View Post
Funny. My HD-A1 still works flawlessly.
Mine never really did. My HD-A30 wound up being kind of flaky too, and annoyingly, there were some titles that'd work on one but not other other. Happy Feet played on my A30 without any hiccups but not the A1, and Serenity would lock up near the climax on my A30 but was fine on the A1.

After all that, there's no chance of me considering a Toshiba Blu-ray deck.
Old 08-10-09, 07:40 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Now, if Toshiba can only sneak in HD DVD playback...
Old 08-10-09, 08:05 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

At least the DVD side of the HD-DVD combo's right? Does that count?
Old 08-10-09, 10:49 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Get me a damn BD XA1 stat!!
Old 08-10-09, 10:55 PM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

Originally Posted by DegenerateX View Post
Get me a damn BD XA1 stat!!
Actually, I agree with this......mostly.....I would buy a BD-XA2 in a heartbeat. My XA2 has been the best player of any format I have ever owned and would buy the BD equivalent no questions asked.
Old 08-11-09, 12:44 AM
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Re: Toshiba goes Blu - Players, Laptops etc. due in 2009

They SHOULD include HD-DVD playback on their Blu-Ray machines given how much they stuck with it. The least they could do is let people keep playing their discs.

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