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11:04AM "Last year was a very important year for LG Electronics...sales increased over $13 billion last year..result of a focus on novelty and stylish products that fit into consumers everyday lives" marketing spending and R&D investment isn't going down so expect more Blu-ray + (insert tech here) combos

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SAMSUNG’S LATEST AWARD-WINNING BLU-RAY PLAYERS OPEN UP A NEW MULTIMEDIA EXPERIENCE PORTAL

BD-P4600 Delivers HD Entertainment for the Whole Family in Contemporary Style;
BD-P3600 Satisfies Home Theater Enthusiasts with Superior Sights and Sounds

LAS VEGAS, January 7, 2009 – Samsung Electronics America, Inc., a market leader
and award-winning innovator in consumer electronics, today unveiled the world’s first
wall-mountable Blu-ray player, the BD-P4600, as well as the new standard for Blu-ray
performance and versatility, the BD-P3600. A 2009 CES “Best of Innovations” Award
Winner, the BD-P4600 unites a plethora of multimedia features in a svelte, first-in-class
package. The enthusiasts’ choice, the BD-P3600 promises top-notch video playback,
comprehensive audio decoding, and unprecedented networking capabilities for an
immersive, theater-like experience. Both players set a new direction for the Blu-ray
category with wireless networking, access to video and music streaming services, such
as Netflix and Pandora, as well as sleek designs. Samsung’s new Blu-ray players will
be on display at Booth #11033 during the International Consumer Electronics Show,
which will be held at the Las Vegas Convention Center, January 8 -11, 2009.

“Samsung is heralding a new direction for the Blu-ray industry with the BD-P4600 and
BD-P3600," said Reid Sullivan, vice president of Audio/Video and Digital Imaging
Marketing at Samsung Electronics America. “The BD-P4600 makes it easier than ever
to bring Blu-ray into the living room with its unique, wall-mountable design, while the
BD-P3600’s comprehensive specs place it on the short list of even the most discerning
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- more -

home theater consumers.”

The BD-P4600 and BD-P3600 include BD Live™ (Profile 2.0) and Bonus View (Profile
1.1) support, Full HD 1080p Blu-ray playback with DVD upscaling, and total HD
soundtrack support. Standard CD playback, with support for JPEG photos and DivX
videos, ensure even more entertainment value with the BD-P4600 and BD-P3600.

A New Era of Functional Design
Samsung’s newest Blu-ray players continue the trend of stylish and décor-friendly
electronics, with new versions of Samsung’s groundbreaking Touch of Color™ (ToC™)
design and touch sensitive controls. The BD-P3600’s traditional set-top form is just over
two inches tall, and comes encased in deep black with charcoal gray highlights curving
along the outer edges. The wall-mountable BD-P4600 is just 1.5 inches thin with a
piano black design infused with ruby highlights, and finished with clear, prism-like
edging. If wall-mounting is not an option, an integrated stand lets the BD-P4600 be
placed on a table at a 25 degree angle.

Cutting Wires Without Cutting Back on Entertainment
Both the BD-P4600 and BD-P3600 can wirelessly connect to the latest Blu-ray features
when the included 802.11b/g/n Wi-Fi dongle is connected to one of the players’ two
USB 2.0 ports, or via the traditional wired Ethernet connection. The two players can also
instantly stream more than 12,000 movies and TV episodes from Netflix and Pandora
music services (subscriptions required), to deliver an ever-expanding library of
entertainment into the living room without having to leave the house. And with 1GB
internal flash memory, both players can access the latest BD Live™ and Bonus View
Blu-ray features out of the box, leaving the USB 2.0 ports for wireless networking and
memory expansion duties when needed.

Speedy Control and Upgradeability
Samsung’s newest Blu-ray players improve traditional disc loading time to begin fast
playback and can eject a disc in a single second. The players’ touch sensitive controls
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help to create a seamless experience that is pleasing to see, hear, and ultimately, use.
To keep consumers updated with the latest features and improvements, Samsungs BD-
P4600 and BD-P3600 also can easily access upgrades wirelessly via the included
802.11b/g/n Wi-Fi dongle, through the wired Ethernet connection, by connecting a USB
drive, or with a CD / DVD / BD.

Total Full HD 1080p Video and HD Soundtrack Support
Samsung’s BD-P4600 and BD-P3600 promise Full HD 1080p playback of Blu-ray discs
and crisp upconversion of standard DVDs through the HDMI 1.3 connection. For a true,
Hollywood-quality experience, both players can internally decode the latest high-
resolution digital multichannel audio soundtracks, including Dolby Digital Plus™, Dolby
TrueHD™ and dts-HD HR / MA®. The BD-P3600 can also output any of the
soundtracks as a bitstream through its 7.1-Channel analog audio outputs, or as an
uncompressed PCM signal, for consumers desiring the best cinematic sound with an
older A/V receiver.

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Panasonic didn't spend much time on its new trio of Blu-ray players, but we caught a quick snap just to give you a heads-up of what's coming down the pike. The BD60 will support YouTube / Amazon Video on Demand content, while the BD80 will include BD-Live (Profile 2.0) support and the BD70V will simply go down as the "ultimate multi-format player." Or something like that.

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The DMP-BD60 has improved on Panasonic’s most recent entry model, the DMP-BD35, with a 10% power reduction. Its higher-end DMP-BD80 offers 7.1 channel analog to replicate the movie theater 7.1 surround sound experience.

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