---

Sony Launches BD Rewards Program
Mon Oct 06, 2008 at 03:00 PM ET

Sony has just announced the launch of its BD rewards program, set to begin with the debut of this week's 'You Don't Mess With The Zohan.'

The free program, entitled the Sony Pictures Blu-ray Club, rewards consumers for purchasing BD-live enabled Sony Pictures Blu-ray titles. Customers accumulate points which are tallied through BD-Live-accessible players, giving them the opportunity to earn Sony products and prizes, as well as the chance to become members of the greater Sony Rewards program.

Consumers join the program by creating user profiles via their network connected Blu-ray players. They can also create these memberships online at www.sonyrewards.com/bluray. They will then accrue points as applicable titles are purchased and registered, thereby automatically crediting the user's rewards balance and progress toward various rewards and prizes.

“Sony Pictures Home Entertainment is dedicated to providing consumers with the most dynamic Blu-ray Disc experiences possible,” said Lexine Wong, Senior Executive Vice President of Worldwide Marketing. "The Sony Pictures Blu-ray Club, made possible by the new interactivity of BD-Live, provides a unique incentive for our consumers who have embraced our Blu-ray high definition movies.”

To learn more about the program, go to the program's homepage at www.sonyrewards.com/bluray

---

---

---

---

---

---

---

---

"Also, each time you register 10 Blu-ray titles, we will automatically send you a $10.00 coupon that can be used to increase your Blu-ray library."

---

---

---

---

---

---

1. First make certain that you have a BD – Live enabled Blu-ray disc. You will find the BD Live logo on the back of your BD movie package.

2. Simply insert your BD-Live enabled disc into your network-connected Blu-ray Player and select BD-live from the Special Features section on the Menu. Once on the BD-Live screen you will see instructions in the My Profile section on how to create a User Profile, just click on the link and follow the on-screen guides.

---

---

---

---

Point Redemption Rules:

For DVD or CD items listed for less than 2,000 points in the Rewards catalog, members can apply a maximum of 200 Sony Rewards Points.

For DVD or CD items greater than 2,001 points but less than 10,000, members can apply a maximum of 500 Sony Rewards Points.

For items that are 10,001 points or more, members are allowed to apply an unlimited amount of Rewards Points.

Sony Card members have no point redemption limits.

---

---

---

---

---

---

---

---

---

---

---

---

---

---

It looks to be 100 points a title.

---

---

---

---

---

---

---

---

15. Q: How will I use my points when I buy from the Sony Rewards catalog?


A: That's easy. Just select an item from the catalog and put it in your shopping cart. When you proceed to checkout, we'll apply all of your eligible points toward your redemption. If you don't have enough points, you'll be given the opportunity to purchase additional points so that you can get the Sony stuff you want!

---

---

---