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Warner launches catalog title pricing promotion

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Warner launches catalog title pricing promotion

Old 07-11-08, 02:47 PM
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Warner launches catalog title pricing promotion

JULY 11 | Warner Home Video is launching aggressive pricing initiatives for the fourth quarter, including its most comprehensive Blu-ray Disc promotion yet, say retailers.

Starting early September and rolling through first-quarter 2009, Warner will offer a Blu-ray point-of-sale rebate program with which retailers will essentially be able to order participating catalog titles for around $11.

Even with a retail mark-up on the featured titles—including The Fugitive, Enter the Dragon, Clockwork Orange, The Shining, The Aviator, Road Warrior and Swordfish—the price tag to consumers should be significantly less than the titles’ current average of $20 to $25 retail price at outlets such as Amazon.com and Best Buy.

In this program, retailers will buy the titles at their present pricing but obtain rebate money back upon the sale of each unit. That should ultimately amount to a relatively inexpensive $11 cost for retailers.

Additionally, Warner will offer rebates, although less extensive, for newer Blu-ray releases, including 300, The Departed, I Am Legend, Ocean’s 13 and We Are Marshall. This layer of the Blu-ray program also will run from early September to the first quarter, according to store sources.

The consumer price for these titles is likely to fall somewhere between $17 and $20. That would still represent a deal for shoppers, as titles such as 300 are now falling between $24 and $30 at outlets such as Amazon and Best Buy.
http://www.videobusiness.com/index.a...leid=CA6577564

Pro-B
Old 07-11-08, 02:50 PM
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This sounds like welcome news to me! I'd buy a lot more BDs if they were only a little cheaper.
Old 07-11-08, 02:52 PM
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Fantastic! Bring on the releases. Cassablanca I'm looking at you.
Old 07-11-08, 03:02 PM
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After their recent announcement about catalog titles selling poorly this seems to be a way to boost sales. Good for them. Hopefully it works.
Old 07-11-08, 03:08 PM
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Originally Posted by GizmoDVD
After their recent announcement about catalog titles selling poorly this seems to be a way to boost sales. Good for them. Hopefully it works.
This is news to me. I have not seen such a troubling announcement from Warner addressing their catalog sales.

Pro-B
Old 07-11-08, 03:43 PM
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Good news. May finally be time to make the BR jump in September.
Old 07-11-08, 05:10 PM
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Originally Posted by GizmoDVD
After their recent announcement about catalog titles selling poorly this seems to be a way to boost sales. Good for them. Hopefully it works.
Giz, did you mean sales of catalog titles in general on Blu-ray are slow? Or was there a specfic announcement from Warner Brothers that I missed?
Old 07-11-08, 05:27 PM
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Perfect timing! I was planning on stocking up in September on catalog releases to replace my HD DVDs (one less component to deal with).
Old 07-11-08, 05:47 PM
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Maybe they'll finally move all those Superman Returns BD's and we can get the TrueHD version in stores.
Old 07-11-08, 06:37 PM
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Fox should take some notes from this...
Old 07-11-08, 06:42 PM
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Good news. Let's keep the bickering out of this. I don't think that this can be spun in a negative light, as anything that drops prices has to be seen as a positive for consumers and the future of the format.
Old 07-11-08, 07:22 PM
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Cant post link but check out dvdtown.com and Warners response to not doing BD Live this year. It's the last paragraph. Catalog titles are harder to sell on Blu then it was on DVD.
Old 07-11-08, 08:09 PM
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Is L.A. Confidential part of this promotion?
Old 07-11-08, 08:17 PM
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Originally Posted by XavierMike
Fantastic! Bring on the releases. Cassablanca I'm looking at you.
Originally Posted by PopcornTreeCt
Is L.A. Confidential part of this promotion?
Something tells me it won't be new catalog titles such as Casablanca and L.A. Confidential. Note how they mention "participating" titles.
Old 07-11-08, 10:09 PM
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Sounds awesome but, sorry WB, I just decided not to buy any more catalog titles from you for the summer.
Old 07-11-08, 10:47 PM
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Probably older titles. Problem is many of them have been available for roughly $14.99 several times already.

They need to do BOGOs like Sony did last year. That will sell some titles for sure.
Old 07-11-08, 11:30 PM
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Originally Posted by GizmoDVD
Cant post link but check out dvdtown.com and Warners response to not doing BD Live this year. It's the last paragraph. Catalog titles are harder to sell on Blu then it was on DVD.
http://www.dvdtown.com/news/warner-n...this-year/5703

Warner Bros. do not believe that consumers want BD-Live before they really can make a difference.

This was made clear in London at a "Driving Digital Content" conference recently.

"Every studio is working on BD-Live, but it will have to be something absolutely mind-boggling for consumers to get excited" said Marc Gareton, Vice President of Warner Bros. International. So people should not expect to see any BD-Live titles from the studio in 2008 he concluded.

He said that he was happy with the performance of Blu-ray in general but that it was harder to sell catalog titles than it was on DVD. He said an option could be to include a "Free" digital copy so people got more choices should they decide to upgrade old titles to HD.

Source: HCC Magazine.
Not a single citing of poor sales. In general Warner appear happy with BR's performance.

Pro-B

Last edited by pro-bassoonist; 07-12-08 at 12:25 AM.
Old 07-11-08, 11:47 PM
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Originally Posted by Drexl
Something tells me it won't be new catalog titles such as Casablanca and L.A. Confidential. Note how they mention "participating" titles.
I smell The Wicker Man....
Old 07-12-08, 12:22 AM
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Awesome news! Looking forward to my Blu-Ray collection growing.
Old 07-12-08, 10:13 AM
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Originally Posted by DVD Polizei
I'm getting a Blu-ray player.
Old 07-12-08, 11:28 AM
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This is very welcome news, I've been buying BDs regardless of price and now my purse will see some relief...

Pro-B, thanks for the link to the news!

Amazon has L.A. Confidential listed at a $19.99 pre-order price, with no discounts.

That just may be SRP. Nonetheless, I just placed my order and with their pre-order price guarantee, if it lowers in price before release, I'll be refunded the difference.
Old 07-12-08, 11:55 AM
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BTW, Here is the full article for those that did not click through the link. Additional information is posted regarding some stores responses and the fact that the DVD counterparts will also be dropped (or get incentives) as well.

Warner launches pricing promotion
Initiative includes catalog, Blu-ray titles
By Susanne Ault -- Video Business, 7/11/2008

JULY 11 | Warner Home Video is launching aggressive pricing initiatives for the fourth quarter, including its most comprehensive Blu-ray Disc promotion yet, say retailers.
Starting early September and rolling through first-quarter 2009, Warner will offer a Blu-ray point-of-sale rebate program with which retailers will essentially be able to order participating catalog titles for around $11.
Even with a retail mark-up on the featured titles—including The Fugitive, Enter the Dragon, Clockwork Orange, The Shining, The Aviator, Road Warrior and Swordfish—the price tag to consumers should be significantly less than the titles’ current average of $20 to $25 retail price at outlets such as Amazon.com and Best Buy.

In this program, retailers will buy the titles at their present pricing but obtain rebate money back upon the sale of each unit. That should ultimately amount to a relatively inexpensive $11 cost for retailers.
Additionally, Warner will offer rebates, although less extensive, for newer Blu-ray releases, including 300, The Departed, I Am Legend, Ocean’s 13 and We Are Marshall. This layer of the Blu-ray program also will run from early September to the first quarter, according to store sources.


The consumer price for these titles is likely to fall somewhere between $17 and $20. That would still represent a deal for shoppers, as titles such as 300 are now falling between $24 and $30 at outlets such as Amazon and Best Buy. Warner did not comment by deadline.

Although retailers hope Warner’s Blu-ray strategy will pay off with boosted sales, some store sources worry that the format is becoming devalued too quickly.
“They are trying to get this software business going,” said one source. “But it’s really a double-edged sword. We’re happy to be able to offer it, but it can be a slippery slope. Consumers might get in the mindset that they want everything discounted. If that becomes the case, we will shorten the life of Blu-ray just like we did with DVD.”

At deadline, Newbury Comics buyer Ian Leshin had not yet learned of Warner’s Blu-ray plan. But he seemed to embrace the studio’s strategy. The New England chain found success with Lionsgate’s Blu-ray repricings earlier this year. Lionsgate was the first studio to permanently reprice its Blu-ray titles, including Terminator 2 and Devil’s Rejects, down $10 to a new $19.99 SRP. “Terminator 2 is our biggest-selling catalog title with the $19.99 SRP,” said Leshin. “It can become more of an impulse thing to buy.”

Warner’s Blu-ray rebate program comes on top of a straight repricing plan for a slew of standard-definition DVD titles that also goes into effect in September. As detailed in a July 2 newsletter to retailers, Warner will drop the price on varying titles to either a $19.96, $14.96 or $12.97 SRP. Some relatively new Warner theatrical DVDs are slated to fall to $19.96, including June 17 release Fool’s Gold and June 24’s 10,000 B.C. The discs originally streeted at a $28.98 SRP.
The $14.96 repricing will span such titles as Harry Potter and the Goblet of Fire and Blood Diamond, and the $12.97 price point will cover titles including Wedding Crashers and Ant Bully.

All studios often reprice titles as they age on shelves, but the retail community similarly has mixed feelings about such plans.
“My first thought is that I like repricings because it does provide our customers with a better value, where they can get the same title for less money and enjoy a better margin,” said Kirk Kirkpatrick, president of video at wholesaler WaxWorks VideoWorks. However, the studios “are repricing a little quickly on some, but they want to get the fourth quarter going.”
One retail executive was less enthusiastic about studio repricings in general, blaming them for unnecessarily encouraging customers to delay purchasing. The executive wishes pricing promotions were shorter in duration.
“Customers get in the habit of seeing the price go down and down, and they’ll get in the habit of waiting longer to buy,” the executive explained. “If you can do something that is very short-term, that will give customers a reason to buy.”
Old 07-12-08, 05:38 PM
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The studios have been terrible this year with getting good releases out. I don't see why people can blindly speak positives when we rarely get positive news regarding the format. I don't mind posting gushing remarks but there hasn't been any good Blu-ray news other than Criterion's announcement and The Godfather.
Old 07-12-08, 06:02 PM
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This is great news to me. There's a slew of Warner titles I have been wanting to add, but didn't want to shell out $25 for. I'll be filling in quite a few blanks in my collection when this whole thing comes down.

Thanks for the head's up.
Old 07-13-08, 03:25 AM
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MOD NOTE: Removed a whole bunch of bickering posts. Please do not even comment about how people spin things, as that only leads to more of THAT discussion which none of us want. Just use the REPORT function. Thank you.

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