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Toshiba HD DVD Superbowl Commercial Discusssion

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Toshiba HD DVD Superbowl Commercial Discusssion

Old 02-03-08, 12:03 PM
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Toshiba HD DVD Superbowl Commercial Discusssion

Today is the day. $2.7 Million dollar, 30 second commercial from Toshiba showing off HD DVD Players/Movies. Speculation is going crazy on what it might be from showcasing the new lower stand alone prices, cheaper software, badmouthing Blu-ray profiles, new studio announcement, going neutral etc.
Old 02-03-08, 12:06 PM
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I would be surprised if it was anything other than the video version of the radio commercial which just goes over the low price of the players and even comments that they upconvert DVDs.
Old 02-03-08, 12:10 PM
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Yeah, I'm inclined to agree. Toshiba's previous efforts have been middling to awful, and I'm not expecting this to be any different.
Old 02-03-08, 12:14 PM
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I'll be pissed if it's just one of the same commercials we've seen on Universal HD.
Old 02-03-08, 12:19 PM
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For $2.7 million it would have to be something new (which I think a few people already confirmed) and hopefully make a difference. I they were planning on dumping the format, and Universal/Paramount leaving, why spend $2.7 million just to advertise a clearance sale?
Old 02-03-08, 12:35 PM
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Not to sound like a total pessimist, but I'm not expecting an ad that'll mean anything to any of us. Probably just "this is what HD DVD is, here are some of the titles you can only get on this format, and this is how inexpensive our players are".

Last year's Super Bowl ad, if anyone's curious:
http://www.superbowlads.us/2007/02/toshibas_2007_h.html
Old 02-03-08, 12:38 PM
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Originally Posted by GizmoDVD
For $2.7 million it would have to be something new (which I think a few people already confirmed) and hopefully make a difference. I they were planning on dumping the format, and Universal/Paramount leaving, why spend $2.7 million just to advertise a clearance sale?
I thought these ad spots have to be booked months in advance by the NFL. So if that's the case, then they are locked in to the 30-second spot, regardless of current events.
Old 02-03-08, 12:38 PM
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Originally Posted by Adam Tyner
Not to sound like a total pessmist, but I'm not expecting an ad that'll mean anything to any of us. Probably just "this is what HD DVD is, here are some of the titles you can only get on this format, and this is how inexpensive our players are".
I tend to agree. If they were going to announce new studio support or badmouth BD profiles, it would probably fly over 99% of the viewer's heads. I think it will mainly be used to highlight player prices, and perhaps even another price drop could make a mainstream dent in front of this many eyeballs tonight.
Old 02-03-08, 08:25 PM
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We're into the 4th quarter and I still haven't seen the commercial. WTF?
Old 02-03-08, 08:52 PM
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I've been watching throughout and didn't think I missed any commercials. Not seen thus far... Did they decide to cut their losses and save a few million by not paying for the commercial?
Old 02-03-08, 09:09 PM
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Maybe they had a commercial with Tom Brady celebrating with a new player.
Old 02-03-08, 09:14 PM
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Originally Posted by bunkaroo
Maybe they had a commercial with Tom Brady celebrating with a new player.
The losers have to get something, right?
Old 02-03-08, 09:14 PM
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The commercial aired during the 3rd quarter. It was better than their usual stuff (featured Bourne Ultimatum wowing a bunch of guys sitting on a couch) but it wasn't groundbreaking.
Old 02-03-08, 09:16 PM
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Old 02-03-08, 09:18 PM
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I heard that there were regional ads (most, if not all, of which were in standard definition), but there wasn't a 'national' ad that everyone was seeing at the same time.

I re-read some of the initial press, and Toshiba never said they paid $2.7 million for an ad. They just said they bought an ad that'll air during the Super Bowl -- never saying it was a national spot -- and it was the writers who dropped in the $2.7 million price tag.
Old 02-03-08, 09:29 PM
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Did the American Gangster ad even say available in HD DVD? I didnt hear or see it.
Old 02-03-08, 09:30 PM
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http://www.myspace.com/superbowlads

It's not there either. What a dud.

Last edited by Erik68; 02-03-08 at 09:42 PM.
Old 02-03-08, 09:31 PM
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Originally Posted by MBoyd
Did the American Gangster ad even say available in HD DVD? I didnt hear or see it.
No.
Old 02-03-08, 09:32 PM
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i had a feeling it would be the same ad that was on their site earlier this week. I was shocked that it didn't even air in HD.
Old 02-03-08, 09:35 PM
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Did not see it in Chicago during the 3rd. Oh well - not a big market anyway.....
Old 02-03-08, 09:45 PM
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I didn't see an ad either. I did see the American Gangster ad but it didn't even push the HD-Dvd version of the movie. No mention at all about that version of the movie.
Old 02-03-08, 09:52 PM
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They did pimp the 2 disc DVD set of American Gangster, but you could only quickly see the HD DVD logo at the very end. Great promotion......
Old 02-03-08, 09:55 PM
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In NY, the Toshiba ad aired in HD.
Old 02-03-08, 09:57 PM
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Nothing here in Philly that I noticed.
Old 02-03-08, 10:01 PM
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Didn't see the ad in the SF/Bay Area - Contra Costa Area. We were getting bombed with a ton of politcal ads.

Assuming this was just a regional ad, this would go down as an epic fail for format promotion. I think it might officially be time for Toshiba to pack it in.

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