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Blu-ray's viral marketing video campaign (was: I can't stand this kind of crap)

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Blu-ray's viral marketing video campaign (was: I can't stand this kind of crap)

Old 11-21-07, 11:56 AM
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Blu-ray's viral marketing video campaign (was: I can't stand this kind of crap)

http://www.homemediamagazine.com/new...ticle_id=11591


I'm all for high def, and once bluray has the kinks worked out of the profiles I'm sure it will be a good format, but the BDA's marketing makes me throw up in my mouth. Is this kind of mudslinging needed?
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Old 11-21-07, 12:00 PM
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i agree. it's extremely obnoxious. and it's not helping the BDA shake the stereotype that Blu-ray is a format for PS3 teenage gamers.
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Old 11-21-07, 12:04 PM
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Desperate times call for desperate measures, no?
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Old 11-21-07, 12:06 PM
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Originally Posted by kefrank
..the stereotype that Blu-ray is a format for PS3 teenage gamers.
Awesome.
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Old 11-21-07, 12:10 PM
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Originally Posted by Damed
http://www.homemediamagazine.com/new...ticle_id=11591


I'm all for high def, and once bluray has the kinks worked out of the profiles I'm sure it will be a good format, but the BDA's marketing makes me throw up in my mouth. Is this kind of mudslinging needed?

Actually I had planned on buying a Blu-ray player in the not to distant future,
going neutral, but I may rethink my decision after seeing/reading those ads...
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Old 11-21-07, 12:15 PM
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So much for winning based on merits. I can't wait 'til combo players become the norm so this issue will be as moot as DVD-R vs. DVD+R.
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Old 11-21-07, 12:16 PM
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Honestly, in what way does that encourage anyone to buy into a format? Silly.
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Old 11-21-07, 12:17 PM
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I think its funny how they talk about Beta... I dont know if they did their homework.
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Old 11-21-07, 12:25 PM
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Originally Posted by True_Story1011
I think its funny how they talk about Beta... I dont know if they did their homework.
No doubt. Might as well throw the walkman in there too, Sony.
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Old 11-21-07, 12:27 PM
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"Did you know Blu-ray outsells HD DVD two-to-one?"
"That's why I bought it."

I've never been a fan of the bandwagon sell, although this forum has shown that there are plenty of people who are obsessed with sales figures and consider that a benchmark of quality.

The spots are pretty thoroughly lame, but they're not really any worse than what we saw in the video game market a little over fifteen years ago with the TurboDuo's embittered multipage ads in gaming rags and the whole "Genesis does what Nintendon't" routine. I guess the big difference there is that those ads said something, and these two videos are pretty vapid by comparison, but the tone is similar.

Blu-ray has enough going for it that the camp has things they can tout instead of just saying "HD DVD sucks! Buy Blu-ray!" and letting that be that. Hell, if you want to plug the product and trash the other format, why not just list the higher profile titles coming out in December? HD DVD's anemic release slate mocks itself.

Wearing the moderator hat for a moment, feel free to criticize the ads themselves, but don't turn this into a "pile on the format" or "defend Blu-ray at all costs!" argument. The post upthread reading "Desperate times call for desperate measures" is something I think is just going to spark another argument. Because other 'propaganda marketing' posts have been removed in the past, this one may be axed too, but I'll leave that to one of the other mods.
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Old 11-21-07, 12:41 PM
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Are those really from BDA? Or are those made by some zealous fans?
If from BDA, then a to them.
If from fans, then that's pretty funny.
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Old 11-21-07, 12:47 PM
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Two words: ******* lame.

I love my Blu-Ray's, and I love my HD DVD's. This crap is unnecessary and demeans the format.

If the BDA is responsible for these, they should be ashamed of themselves. Both formats should try and win the war on technical merits, not scare tactics.
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Old 11-21-07, 12:52 PM
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Originally Posted by namja
Are those really from BDA? Or are those made by some zealous fans?
If from BDA, then a to them.
If from fans, then that's pretty funny.
word on the street (whatever that means) is that they were created by a professional marketing company hired by the BDA, but i don't think that's really been confirmed.
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Old 11-21-07, 01:10 PM
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Why did the guy from the 1st spot buy "the new Blu-Ray player" if he already had a PS3? Maybe he didn't like the HD-DVD's, because he watching burnt-sDVDs on them... this thing is so full of holes
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Old 11-21-07, 01:13 PM
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big fucking deal... if i haven't read this thread, i won't even know there are tasteless BD commercials out there. P.S. i didn't even bother to watch the commercials, obnoxious or not, who cares (because the general public don't know this and chances are they don't really care).

Hell, i find the Sopranos hd-dvd commercial is full of it too...

I'm with Adam T, thanks for the info and move on...
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Old 11-21-07, 01:13 PM
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Originally Posted by Adam Tyner
Blu-ray has enough going for it that the camp has things they can tout instead of just saying "HD DVD sucks! Buy Blu-ray!" and letting that be that. Hell, if you want to plug the product and trash the other format, why not just list the higher profile titles coming out in December? HD DVD's anemic release slate mocks itself.
I agree. There are a lot better ways to promote your product than this type of marketing, which as you said, seems aimed at teens.

It seems that of all the companies, Disney is the best. Above all the other studios, they push their BD product just as hard as the DVD counterpart. They treat their releases with care and dignity.

Shame they are "associated" with this kind of drivel.
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Old 11-21-07, 01:14 PM
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Originally Posted by namja
Are those really from BDA? Or are those made by some zealous fans?
If from BDA, then a to them.
If from fans, then that's pretty funny.
Yeah, they certainly seem fan made... although the voiceover guy in the first has a familiar voice to me.

They're pretty lame, but I'm having a hard time seeing how someone could get so offended by them it would change their purchasing decision. Isn't this what companies always do?
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Old 11-21-07, 01:20 PM
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Originally Posted by Mordred
Yeah, they certainly seem fan made... although the voiceover guy in the first has a familiar voice to me.

They're pretty lame, but I'm having a hard time seeing how someone could get so offended by them it would change their purchasing decision. Isn't this what companies always do?
I suppose that's true. We have the Miller vs. Bud commercials on TV all the time. And Coke vs. Pepsi commercials. Although it's usually the #2 company (Millier/Pepsi) that is making these against the #1 company (Bud/Coke).

I agree that most consumers won't be so offended by them to a point where their purchasing decision is changed. I know I'm still buying a Blu-ray player once it becomes more affordable to me (I already own Blu-ray movies in anticipation of my hardware purchase).
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Old 11-21-07, 02:02 PM
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It wouldn't change my mind either.
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Old 11-21-07, 02:50 PM
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Much ado about nothing. Though I did get a chuckle about putting the Beta machine in the junk closet.
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Old 11-21-07, 03:00 PM
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Originally Posted by Adam Tyner
TurboDuo's embittered multipage ads in gaming rags
This sounds familiar but I can't picture it... What were the ads?
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Old 11-21-07, 03:06 PM
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I find the video very funny (junk closet) the guy is putting a reel to reel, 8-track player, LD player, and beta machine are all Sony's old stuff. I bet we will see the PS3 in there in no time. Why didn't they put a minidisc player in there? Before I get bitched at...I have a PS3 and an HD DVD player.

Last edited by TheKobra; 11-21-07 at 03:08 PM.
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Old 11-21-07, 03:08 PM
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Originally Posted by cleaver
This sounds familiar but I can't picture it... What were the ads?
The Johnny Turbo Story -- the site's kind of a pain to navigate, but click on the individual issues to see what I mean.
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Old 11-21-07, 03:24 PM
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Originally Posted by Adam Tyner
The Johnny Turbo Story -- the site's kind of a pain to navigate, but click on the individual issues to see what I mean.
He really gave Lords of Thunder a positive review: "this CD shooter will give you faith in the Lord!"
http://www.pinkgodzillagames.com/new...%20thunder.php
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Old 11-21-07, 03:40 PM
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I can't stand vague thread titles.
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