Blu-ray's viral marketing video campaign (was: I can't stand this kind of crap)
11-21-07, 02:49 PM
#27
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I have a feeling if that ad showed a Blu-ray player ending up in the closet it would be getting cheers all around on this site. But then again, Blu-ray going obsolete doesn't make any sense at all, now does it?
11-21-07, 02:50 PM
#28
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Originally Posted by Harry Lime
I have a feeling if that ad showed a Blu-ray player ending up in the closet it would be getting cheers all around on this site.
11-21-07, 02:53 PM
#29
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Originally Posted by Harry Lime
I have a feeling if that ad showed a Blu-ray player ending up in the closet it would be getting cheers all around on this site. But then again, Blu-ray going obsolete doesn't make any sense at all, now does it?
Nope. Just like Beta....oh wait. These ads even point that out. Ironic.
11-21-07, 02:56 PM
#30
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Originally Posted by Harry Lime
I have a feeling if that ad showed a Blu-ray player ending up in the closet it would be getting cheers all around on this site. But then again, Blu-ray going obsolete doesn't make any sense at all, now does it?
11-21-07, 03:04 PM
#31
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Originally Posted by kefrank
i certainly can't speak for the whole site, but it would be equally as obnoxious to me.
I agree.
You should be able to promote your product based on it's own merits.
11-21-07, 04:08 PM
#32
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I'm not a supporter of either camp, rather simply a supporter of a quick resolution to the war, so I think I can say this and be relatively unbiased: Marketing's marketing. Anyone who views either camp's way of trying to push their products as morally superior to the other is a little naive, I think. Marketing products "based on their merits", while a quaint, rustic ideal, hasn't been a reality for decades. I think Toshiba or Sony would both pretty much stop at nothing to win the war. There is just a difference in strategy because of the differences in the products (one pricey, but with higher theoretical capability needs a hard sell vs. one that is at present equally effective in practice, and far more affordable, sells itself).
Are the ads misleading? Sure, but let's be honest: Sony HAS to push Blu-Ray harder, because at this point it has little PRACTICAL advantage to the consumer as compared to HDDVD, so the much higher player prices are a tough sell. When companies have a tough sell, they might take a few more risks and break a few more rules in trying to push it. With that said, I certainly don't think this a well-conceived campaign, especially the gaffe of having one of Sony's own failed formats in the junk closet. It isn't as easy to bully people with marketing as it used to be.
Are the ads misleading? Sure, but let's be honest: Sony HAS to push Blu-Ray harder, because at this point it has little PRACTICAL advantage to the consumer as compared to HDDVD, so the much higher player prices are a tough sell. When companies have a tough sell, they might take a few more risks and break a few more rules in trying to push it. With that said, I certainly don't think this a well-conceived campaign, especially the gaffe of having one of Sony's own failed formats in the junk closet. It isn't as easy to bully people with marketing as it used to be.
Last edited by MrDs10e; 11-21-07 at 04:15 PM.
11-21-07, 04:18 PM
#33
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Originally Posted by MrDs10e
I'm not a supporter of either camp, rather simply a supporter of a quick resolution to the war, so I think I can say this and be relatively unbiased: Marketing's marketing. Anyone who views either camp's way of trying to push their products as morally superior to the other is a little naive, I think. Marketing products "based on their merits", while a quaint, rustic ideal, hasn't been a reality for decades. I think Toshiba or Sony would both pretty much stop at nothing to win the war. There is just a difference in strategy because of the differences in the products (one pricey, but with higher theoretical capability needs a hard sell vs. one that is at present equally effective in practice, and far more affordable, sells itself).
Are the ads misleading? Sure, but let's be honest: Sony HAS to push Blu-Ray harder, because at this point it has little PRACTICAL advantage to the consumer as compared to HDDVD, so the much higher player prices are a tough sell. When companies have a tough sell, they might take a few more risks and break a few more rules in trying to push it. With that said, I certainly don't think this a well-conceived campaign. It isn't as easy to bully people with marketing as it used to be.
Are the ads misleading? Sure, but let's be honest: Sony HAS to push Blu-Ray harder, because at this point it has little PRACTICAL advantage to the consumer as compared to HDDVD, so the much higher player prices are a tough sell. When companies have a tough sell, they might take a few more risks and break a few more rules in trying to push it. With that said, I certainly don't think this a well-conceived campaign. It isn't as easy to bully people with marketing as it used to be.
11-21-07, 05:27 PM
#35
I can't seem to verify this is from Sony so I really can't justify a response directed at them. However, this is certainly a childish way to respond as anyone who is a proponent of the Blu-ray format.
About the ads of the guy using his HD DVD player as a coaster and the guy who took his HD DVD player to the closet. I take it both these guys purchased an HD DVD player and are now NOT using them. Yeah, that makes a lot of sense. Not a well thought out ad campaign, if it is. all it shows is these two guys are idiots.
About the ads of the guy using his HD DVD player as a coaster and the guy who took his HD DVD player to the closet. I take it both these guys purchased an HD DVD player and are now NOT using them. Yeah, that makes a lot of sense. Not a well thought out ad campaign, if it is. all it shows is these two guys are idiots.
11-21-07, 06:48 PM
#36
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Originally Posted by namja
I suppose that's true. We have the Miller vs. Bud commercials on TV all the time. And Coke vs. Pepsi commercials. Although it's usually the #2 company (Millier/Pepsi) that is making these against the #1 company (Bud/Coke).
One thing I have always loved about both Coke and McDonald's is that neither of them ever even acknowledge their lead rival in commercials. They just act like they don't even exist.
These spots make BR appear more scared than confident.
11-21-07, 06:55 PM
#37
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Originally Posted by Qui Gon Jim
I agree. There are a lot better ways to promote your product than this type of marketing, which as you said, seems aimed at teens.
11-21-07, 06:56 PM
#38
But the difference between Coke and Pepsi, is the fact the population has already accepted BOTH.
11-21-07, 07:13 PM
#39
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Originally Posted by DVD Polizei
But the difference between Coke and Pepsi, is the fact the population has already accepted BOTH.
11-21-07, 07:18 PM
#40
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Originally Posted by brianluvdvd
Very similar to what I was going to post. #2 always has to put down #1 to try to weasel their way into that spot (Burger King vs. McDonald's, Pepsi vs. Coke, etc.) by propaganda instead of a superior product. What's funny is that if BR truly is #1, why are they acting like #2?
.
.
FACT: if you have to bring up the competition in your ads, you're losing the battle.
11-21-07, 07:21 PM
#41
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<-----------------Owned Beta and VHS, 8 track and cassette, LP's and CD's, DVD and VHS, now; DVD, Blu Ray and HD DVD.
You're right. I bought Blu Ray first for the titles offered, I picked up HD DVD because the price was too good to pass up. Basically pay for 10 discs and get the player for free. Neither because of who owned what or said whatever about what other people did or didn't yada yada yada
You're right. I bought Blu Ray first for the titles offered, I picked up HD DVD because the price was too good to pass up. Basically pay for 10 discs and get the player for free. Neither because of who owned what or said whatever about what other people did or didn't yada yada yada
Diet Coke... the soft drink of champions! 
11-21-07, 07:55 PM
#44
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Originally Posted by TheKobra
Why didn't they put a minidisc player in there?
Because nobody owned one.
Wasn't Beta technically the superior format, but it was mishandled. So even if Blu-Ray was superior, I guess it doesn't mean it will win.
11-21-07, 08:21 PM
#45
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Originally Posted by DVD Polizei
But the difference between Coke and Pepsi, is the fact the population has already accepted BOTH.
If you can't win on your product alone, resort to propaganda (but still lose).
11-21-07, 09:03 PM
#46
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Name calling doesn't bother me, but so called "viral" marketing does. There is something sleazy about something that is purported to be a consumer testimonial but is actually a paid ad. (If that's the case here)
Hiring someone to go on youtube and make a testimonial is akin to hiring someone to write Amazon customer reviews or epinions. Hopefully, these actually are just consumer videos.
Hiring someone to go on youtube and make a testimonial is akin to hiring someone to write Amazon customer reviews or epinions. Hopefully, these actually are just consumer videos.
11-21-07, 10:02 PM
#48
I buy whatever soda is on sale. And it's the same way with HD. People buy whatever is cheaper. They don't care about brand loyalty. Or most don't. Pepsi lovers would buy Coke if it was cheaper, and the same for Coke drinkers. You know who you are.
11-21-07, 10:15 PM
#49
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Originally Posted by DVD Polizei
People buy whatever is cheaper. They don't care about brand loyalty. Or most don't.
11-21-07, 10:16 PM
#50
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Originally Posted by Adam Tyner
Really? Most of my friends and family are doggedly loyal to one brand of soda. I know I am. That's getting pretty off-topic, though.