ads by google?
 

is this a new thing?

curious how that works
is google paying for 1 ad spot.. and in their spot, they are running several ads?
if thats the case, something doesnt seem fair there

The web sites agree to pay Overture/Google/Yahoo a certain amount per hit. Typically from 10 cents to maybe 15 cents.

It is in their best interest for Google to intelligently place those ads on sites willing to host it. It is also good for advertisers.

they are very large though...

this site is very free though...

actually.. i wasnt commenting on their size or anything
i was just curious if its worthwhile

you sell ad space to a company for x amount per hit
and they use that space to put up 4 ads, charging x amount per hit

if they get 2, 3, or 4 times as much money..

then couldnt you have skipped the middle man and sold ads to those same 4 people?

or do you have to be as big as goggle to get the big time ad deals?

The links found here from google are CPC, and you bid to get a certain placement. If you are the highest bidder you get the best placement. Mainly you get all your clicks from the Google search engine. They'll also put you on sites like DVDTalk.

What you are saying would be difficult since it would be impossible to find the same amount of sites/clicks and work out a deal with each of them.

Google is a very very good middleman.