Target....I had bought it there back when it came out for $29.99, but since it had not yet been 90 days, I rebought it at the new price and returned it for half my money back! I am sticking to Target (and sometimes Walmart) for all my TV show season sets going forward, due to that 90 day return policy (which most high profile sets seem to sell for cheaper than within that time frame)...if Best Buy or Circuit City want my business, then they are going to have to do better than 30 days....