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U.K. Newspaper Gives Away 'Superman Returns' "Bonus" DVD


British newspapers, which have been vying with one another over which can give away the most elaborate CD or DVD as a promotion, saw the competition move in a new direction today (Wednesday) as the Scottish-based Daily Record began giving away what it called "an unmissable DVD," the Superman Returns Bonus DVD. The newspaper did not indicate just what is included on the DVD. Unlike similar newspaper promotions, the Record does not include the actual DVD but instead two tokens that must be attached to a "collector voucher" printed in Tuesday's paper, then taken to an Asda supermarket, where it can be redeemed for the DVD.

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