DVD Talk Forum - IMDB reports on Shrek 2 returns (?)

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Kube	07-12-05 11:08 PM

IMDB reports on Shrek 2 returns (?)

In an article about Dreamworks, IMDB mentioned that millions of people were returning their Shrek 2 DVDs. They said this was unexpected and costing the company big $. Anyone know what's up with this? Why the disks are being returned en masse?

ChristianB

07-12-05 11:10 PM

Mass merchants getting too much product as the studios simply make too many copies...exceeding preorders. Who cares? Saturate the market with TOO MUCH PRODUCT. Now, they're being returned.

Time to reprice and sell some more...

Christian

Kube	07-12-05 11:15 PM

Ahhhhhhhhhhh....that explains that. I thought they meant individual customers....

DoubleDownAgain

07-12-05 11:17 PM

http://dvdtalk.com/forum/showthread....ighlight=watch

nemein

07-13-05 05:17 AM

Please follow-up in the other thread. thx

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