Originally Posted by Cameron

It is marketing. It always keep people wanting your product. When you have the vast library that Disney does, you can afford to release slowly. Take Aladdin. You start by using commercials....radio ads, tv, internet...you then crank up a new video of classic song like a whole new world by a hot new artist "Jessica Simpson" on disney channel. You do special promos at the theme parks celebrating the movie... You run the movie on ABC's wonderful world of disney the week before it comes out, so all the kids who just saw it are asking mom and dad for it...then when they get their new dvd you have trailers for the sequels available a little later....also you will find a new batch of toys at the disney store, and clothing all over....sell, sell, sell

fast forward a year, and you start promtoting, last time to own for seven years. with new commercials...you then start fresh with a new title....

it works....and the people who miss the boat end up paying double MSRP on ebay for it....people always want what they can't have....disney has embraced this...and made alot of cash

Originally Posted by Cameron

A quick Run Down on the Disney Vault...

The way it works...Ten Platinum titles

These will be released twice a year until 2007. They are available at retail for about a year at a time. When they go OOP, you will not see them again for 5 years (originally 10 years on vhs)...as of right now, they have given no wiggle room. I have also heard it said that seven year vaulting for other titles like Toy Story, and Pinocchio...however since these have not been scheduled for a re-release, its all up in the air. The article below can give you a full run down on all things disney dvd...check it out.


from Ultimate Disney (the full article)

On May 1, 2003, Disney announced a change in their release schedule for the Platinum Collection. Previously, Disney released one Platinum Edition DVD set a year (each fall) and put the title on moratorium the end of the following January, where it would remain for ten years. Their new plan calls for TWO Platinum Edition DVD sets a year (one in March, one in October), so that all original 10 titles will be released by the fall of 2007, which some forecast as the time when the next home video format (high-definition DVD) may truly begin to flourish. In addition, the moratorium periods will now be just five years.

Originally Posted by bcd

So if the LI's are the hardest to get a hold of, HOw much do you guys think the LIttle Mermaid LI would go for?

Originally Posted by Daniel-A

Just checked out Return to Never Land (its the only one I own) I saw one on eBay go for 31.00, but then there are otehrs that went for $4-8. Some people are dumb.