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FOR IMMEDIATE RELEASE

SCHLOCKMEISTER UNLEASHES 5-YEAR ARCHIVE OF TALES FROM THE CINEMATIC CRYPT
CineSchlocker.com to serve as ongoing ode to 'bad movies' and other weirdness

Popular online columnist G. Noel Gross has launched a new website (CineSchlocker.com) featuring hundreds of the author's chicken-fried reviews, fringe-cinema interviews and frightful features.

At its end in 2006, "CineSchlock-O-Rama" was read by more than 17,000 subscribers and now, for the first time, has been collected within an online omnibus, CineSchlocker.com, named for the term Gross used to identify himself and fellow genre fans of unconventional tastes.

"I used to tell folks I loved 'bad movies.' I've since realized that's a flawed statement," Gross said.

"No entertaining movie is truly bad. Production value. Acting. Special effects. Ultimately, none of that really matters. Is it entertaining? That's the overriding test and why I find just as much joy in the rough hewn gems of a Herschell Gordon Lewis as I do the blistering brilliance of Hitchcock, Leone or Welles."

In addition to more than 550 reviews, CineSchlocker.com collects popular features such as "CineSchlock-O-Rama's Most Wanted," "Adventures in Geekdom" and yearly surveys of the "Best of Schlock."

G. Noel Gross, of Dallas, discovered B-movies as a youngster in the piney woods of East Texas where he spent many a Saturday afternoon glued to the TV watching flicks such as Food of the Gods, Squirm and Mako: The Jaws of Death when he should have been out doing something useful. At 36, little has changed.

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