Dear Borders Customer,

My name is William Lynch, CEO of Barnes & Noble, and I'm writing to you today on
behalf of the entire B&N team to make you aware of important information regarding your Borders account.

First of all let me say Barnes & Noble uniquely appreciates the importance bookstores play within local communities, and we're very sorry your Borders store closed.

As part of Borders ceasing operations, we acquired some of its assets including Borders brand trademarks and their customer list. The subject matter of your DVD and other video purchases will be part of the transferred information. The federal bankruptcy court approved this sale on September 26, 2011.

Our intent in buying the Borders customer list is simply to try and earn your business. The majority of our stores are within close proximity to former Borders store locations, and for those that aren't, we offer our award- winning NOOK™ digital reading devices that provide a bookstore in your pocket. We are readers like you, and hope that through our stores, NOOK devices, and our bn.com online bookstore we can win your trust and provide you with a place to read and shop.

It's important for you to understand however you have the absolute right to opt-out of having your customer data transferred to Barnes & Noble. If you would like to opt-out, we will ensure all your data we receive from Borders is disposed of in a secure and confidential manner. Please visit www.bn.com/borders before October 15, 2011 to do so.

Should you choose not to opt-out by October 15, 2011, be assured your information will be covered under the Barnes & Noble privacy policy, which can be accessed at www.bn.com/privacy. B&N will maintain any of your data according to this policy and our strict privacy standards.

At Barnes & Noble we share your love of books — whatever shape they take. We also take our responsibility to service communities by providing a local bookstore very seriously. In the coming weeks, assuming you don't opt-out, you'll be hearing from us with some offers to encourage you to shop our stores and try our NOOK products. We hope you'll give us a chance to be your bookstore.

http://cart2.barnesandnoble.com/shop...=&promoid=9976

50% Off 1 Item at BN.COM Coupon Details:

For each customer, this coupon can be redeemed only once per billing address online at BN.COM.

This coupon is valid from 12:00pm on October 5, 2011 through 6:00pm on October 5, 2011.

The 50% discount will be applied to the most expensive eligible item in the order - not the entire purchase - and will be deducted after all other eligible discounts are applied.

Additional Rules Governing Use of this Coupon: This coupon is (i) not redeemable for cash or cash equivalents (including Gift Cards and online Gift Certificates); (ii) not valid on past purchases; (iii) not eligible for purchases of the following products and services: Barnes & Noble Memberships, Gift Cards, Gift Certificates, gift-wrapping, textbooks, video games, digital content (including but not limited to digital books, magazines, and periodicals), NOOK(TM) and related accessories, other hardware and electronics, software, products available for pre-order, products from the Rosetta Stone Series, products available for in-store ship-to-home orders, shipping or handling expenses, or products marked as not eligible for "coupons or promotional discounts," (iv) not valid on purchases made from third parties accessible from the bn.com website (e.g., used books, PC and video games, etc.); (v) may not be combined with any other coupon; and (vi) may not be combined with the Educator program discount. This coupon is not valid at Barnes & Noble retail stores or Barnes & Noble College Bookstores. Void where prohibited by law.

This offer is subject to change or discontinuation without notice; we will, however, honor properly placed orders with valid methods of payment with sufficient funds placed prior to such change or discontinuation. Barnes & Noble is not responsible for typographical or pictorial errors.