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Why does FOX refer to themselves in the third person?

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Why does FOX refer to themselves in the third person?

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Old 03-07-01, 07:56 PM
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Whenever I watch FOX News, they say something like"

"Tonight, FOX Television Network aired a controversial show entitled..."
Old 03-07-01, 08:13 PM
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Rupert is a little slow and needs to be reminded of what his network is called.
Old 03-07-01, 09:50 PM
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probably for the same reason they all say "on another network"
Old 03-07-01, 10:09 PM
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Jimmy's not sure.
Old 03-08-01, 12:41 PM
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they all do it!

It is like a station identification thing. Not like they don't have enough,icons,symbols,logos,etc to tell you what station it is. Plus, each individual cable system has their own, "channel" that FOX is on. I know here in the NY Metro area it is on Channel 5. But if I remember in Ventura,CA at my cousins, it is FOX 11.

Old 03-08-01, 12:57 PM
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It's just another aspect of the despicable "art" of branding.
ugh.

Old 03-08-01, 09:09 PM
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I always thought it was a journalistic thing. They want to make a separation between themselves and the network. What do you want them to say when they do a story like that? Should they say "on some unnamed network" or should they say "WE aired" this show? I don't think either. So they make the distinction. You might not hear any other news channels or news shows doing that exact sort of thing because they are like CNN or something or they are a NBC, CBS or ABC affiliate and thus they did broadcast the show themselves. The only other comparison I can think of would be CNBC. But not sure what they do. They would probably also say either NBC aired or our sister-network NBC aired, rather than saying we aired, because NBC and CNBC are not the same thing. Same as the FOX network and FOX News channel are not the same thing.
Old 03-09-01, 01:25 AM
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I would think they would use WE, but they shouldn't be talking about the shows that THEY aired anyways. Then it just shows they were only airing the show to get controversy(e.g. who wants to marry a millionare?).
Old 03-09-01, 12:51 PM
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It's a psychological thing. Most any network does it. They will say their name as often as possible so it gets into the viewers' mind and (they hope) stays there.
Old 03-10-01, 04:48 PM
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Originally posted by guyot
It's a psychological thing. Most any network does it. They will say their name as often as possible so it gets into the viewers' mind and (they hope) stays there.
I agree. As if their little logo/symbol thing in the bottom corner wasn't enough, or the fact that they always play their own network commercials right before going back to whatever's playing.
Old 03-10-01, 06:55 PM
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Because they suck and don't want to be associated with themselves?
Old 03-14-01, 02:39 PM
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It's like the royal "We, " but in reverse.
Old 03-15-01, 10:23 AM
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The real reason is that the news is supposed to be an objective, autonomous division of a tv network so when they broadcast their self-promotion pieces (thinly disguised as "news" they have to treat it like they are outsiders. "Some happened on Fox tonight" is supposed to be like "Something happened in New Jersey tonight."

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