How Iron Maiden found its worst music pirates -- then went and played for them
12-22-13 | 09:57 PM
#1
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How Iron Maiden found its worst music pirates -- then went and played for them
Wow...talk about knowing how to do business without acting like Metallic on a Bounty Hunt.
Storie here
Storie here
"Having an accurate real time snapshop of key data streams is all about helping inform people's decision making. If you know what drives engagement you can maximize the value of your fan base.*Artists could say ‘we're getting pirated here, let's do something about it’, or ‘we're popular here, let's play a show’," said Gregory Mead, CEO and co-founder of the London-based firm.
In the case of Iron Maiden, still a top-drawing band in the U.S. and Europe after thirty years, it noted a surge in traffic in South America. Also, it saw that Brazil, Venezuela, Mexico, Columbia, and Chile were among the top 10 countries with the most Iron Maiden Twitter followers. There was also a huge amount of BitTorrent traffic in South America, particularly in Brazil.
Rather than send in the lawyers, Maiden sent itself in. The band has focused extensively on South American tours in recent years, one of which was filmed for the documentary "Flight 666." After all, fans can't download a concert or t-shirts. The result was massive sellouts. The São Paolo show alone grossed £1.58 million (US$2.58 million) alone.
In the case of Iron Maiden, still a top-drawing band in the U.S. and Europe after thirty years, it noted a surge in traffic in South America. Also, it saw that Brazil, Venezuela, Mexico, Columbia, and Chile were among the top 10 countries with the most Iron Maiden Twitter followers. There was also a huge amount of BitTorrent traffic in South America, particularly in Brazil.
Rather than send in the lawyers, Maiden sent itself in. The band has focused extensively on South American tours in recent years, one of which was filmed for the documentary "Flight 666." After all, fans can't download a concert or t-shirts. The result was massive sellouts. The São Paolo show alone grossed £1.58 million (US$2.58 million) alone.
12-22-13 | 10:50 PM
#3
Banned by request
Re: How Iron Maiden found its worst music pirates -- then went and played for them
I was hoping that this was going to be like Jay and Silent Bob Strike Back, where they found individual pirates and went to their houses and then did shows for them.
This is still smart business, though.
This is still smart business, though.
12-23-13 | 02:48 AM
#4
DVD Talk Platinum Edition
Re: How Iron Maiden found its worst music pirates -- then went and played for them
South America has been the biggest, most loyal market for Metal Concerts for at least 30 years. Maiden didn't need any data other than past ticket sales to know this.
12-24-13 | 08:04 AM
#6
12-24-13 | 11:56 AM
#7
DVD Talk Platinum Edition
Re: How Iron Maiden found its worst music pirates -- then went and played for them
i would settle for another documentary where Dave Mustaine weeps about not being able to smoke hash out of an apple.
Last edited by Ropes Pierre; 12-25-13 at 01:29 PM. Reason: speeling
