Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
#1
DVD Talk Hero
Thread Starter
Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
$20m is for Friday alone. They expect a huge drop on Saturday but still, $20m! That's insane.
Red pulled a very respectable number as well -- after licensing Summit apparently only had $20m on the line with Red (not counting advertising). The Social Network continues to perform extremely well. Secretariat had a small drop as well.
Edit: Revised numbers, Red is down by 1.3m but still fairly strong.
Red pulled a very respectable number as well -- after licensing Summit apparently only had $20m on the line with Red (not counting advertising). The Social Network continues to perform extremely well. Secretariat had a small drop as well.
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Edit: Revised numbers, Red is down by 1.3m but still fairly strong.
Last edited by RichC2; 10-16-10 at 12:01 PM.
#3
DVD Talk Legend
Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
Lol, that's great. I remember in my communications class the instructor was going on about how you could tell the mood of the country by what the top movies were, so he'd go through em every monday. It was especially funny when Bride of Chucky was #1.
#4
Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
Not really insane... there haven't been too many funny comedies this year and people are starving for those kinda movies.
#5
Banned by request
Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
Last night my theater sold out every show of Jackass. I haven't seen that happen since...I don't know, The Dark Knight maybe?
#6
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Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
The one thing about Jackass 3D is that it should be severely, and I mean day 1, front loaded. I expect at 45% - 60% fall off between Friday and Saturday.
fitprod
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Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
Who the hell knows, but I predicted the box office in this week's Box Office Mojo derby and I only pegged Jackass to take in $25 million or so. It's going to pass that by the end of today.
Wow, tells me what I know about the general public...
Wow, tells me what I know about the general public...
#8
Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
3D is back!
Social Network is going to end the weekend with about $63 mil. Should be another 30% drop. I think it'll have enough legs to reach $100 mil
Social Network is going to end the weekend with about $63 mil. Should be another 30% drop. I think it'll have enough legs to reach $100 mil
#9
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Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
BOC actually opened at #2.
#10
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Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
There's a reason why people make fun of communication majors.
#13
Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
http://www.deadline.com/2010/10/firs...2-red-8-5m25m/
Originally Posted by Deadline
1. Jackass 3D (Paramount) NEW [3,081 Theaters]
Friday $21.8M, Saturday $16.7M, Weekend $49.5M
As a studio exec joked to me Friday, "The Oscar race has been turned on its head". That's because Paramount's Jackass 3D aimed at the youth market not only earned twice the gross of Sony's Academy Awards-touted Facebook origins film starting its 3rd week Friday, but knocked it out of #1. Producers Johnny Knoxville's and Spike Jonze's stupid stunt pic directed by Jeff Tremaine earned a "B+" CinemaScore. Still the headline is that, despite the restriction of an "R" rating, it opened to a whopping Friday for the biggest single day ever in October. That included $2.5M from midnight shows, also the most ever for October. Plus a healthy Saturday after the "first to see" subsided. Guess this shows Hollywood that movies don't need a script and a plot, right? With a budget of only $20M, the studio would have been more than happy with the $30M weekend it expected from the higher ticket prices from the 2,452 3D-equipped locations. Now it might reach $50M after Sunday. (The first Jackass opened with a $22.8M weekend and the sequel to $29M.) Believe it or not, I'm told the filmmakers debated whether or not shooting a film in 3D would mess up their comedic timing.
Two of the biggest components of the Jackass 3D marketing campaign were premiering 10 minutes of 3D footage at Comic-Con via a mobile 3D screening room and the public spectacle of letting MTV's Jersey Shore cast been seen watching and talking about the new film. There's been relentless promotion by the Viacom sister company which first gave birth to the Jackass TV and movie franchise and even product licensing program (now featuring apparel, sunglasses, skateboards, even a Converse shoe, and hardbound book. As if Jackass fans read.) Last weekend, MTV marked the 10th anniversary of Jackass with 2 TV specials leading up to the film's release: Jackass: The Beginning and The Making of Jackass 3D featuring never-before-seen content from the gang: Knoxville, Bam Margera, Steve-O, Chris Pontius, Ryan Dynn, Jason “Wee Man” Acuña, Preston Lacy, Dave England, and Ehren McGhehey. MTV also showed the franchise's humble TV origins back in 2000 before it became a pop culture phenom. (P.S. The Making of Jackass 3D contains a visual of Deadline Hollywood. I couldn't be more proud)
2. Red (Summit) NEW [3,255 Theaters]
Friday $7.3M, Saturday $9.2M, Weekend $22M
Every studio passed on making the stylish PG-13 comedy Red aimed at the adult audience except for Summit Entertainment: now the Robert Schwentke-directed pic features Helen Mirren, Morgan Freeman, John Malkovich, and Bruce Willis -- some of them as past-their-expiration-date assassins. That's surprisingly strong considering the over-the-hill stars and subject matter. But, in pre-release screenings, I'm told the film played as a crowd pleaser by mixing the right amount of action with humor based on witty lines and deft timing. It was tracking across all quadrants with the strongest being male moviegoers over age 30. But that cast was the #1 reason people went to see the film based on the cult DC Comics graphic novels by Warren Ellis and Cully Hamner. Even Warner Bros, which owns DC, passed on the pic. (Agism, anyone?) I hear the film’s negative cost is around $58 million after subsidies are realized; but because Summit always licenses its films out to distributors in territories around the globe, the upstart studio’s financial exposure on the budget is only under $20 million.
Friday $21.8M, Saturday $16.7M, Weekend $49.5M
As a studio exec joked to me Friday, "The Oscar race has been turned on its head". That's because Paramount's Jackass 3D aimed at the youth market not only earned twice the gross of Sony's Academy Awards-touted Facebook origins film starting its 3rd week Friday, but knocked it out of #1. Producers Johnny Knoxville's and Spike Jonze's stupid stunt pic directed by Jeff Tremaine earned a "B+" CinemaScore. Still the headline is that, despite the restriction of an "R" rating, it opened to a whopping Friday for the biggest single day ever in October. That included $2.5M from midnight shows, also the most ever for October. Plus a healthy Saturday after the "first to see" subsided. Guess this shows Hollywood that movies don't need a script and a plot, right? With a budget of only $20M, the studio would have been more than happy with the $30M weekend it expected from the higher ticket prices from the 2,452 3D-equipped locations. Now it might reach $50M after Sunday. (The first Jackass opened with a $22.8M weekend and the sequel to $29M.) Believe it or not, I'm told the filmmakers debated whether or not shooting a film in 3D would mess up their comedic timing.
Two of the biggest components of the Jackass 3D marketing campaign were premiering 10 minutes of 3D footage at Comic-Con via a mobile 3D screening room and the public spectacle of letting MTV's Jersey Shore cast been seen watching and talking about the new film. There's been relentless promotion by the Viacom sister company which first gave birth to the Jackass TV and movie franchise and even product licensing program (now featuring apparel, sunglasses, skateboards, even a Converse shoe, and hardbound book. As if Jackass fans read.) Last weekend, MTV marked the 10th anniversary of Jackass with 2 TV specials leading up to the film's release: Jackass: The Beginning and The Making of Jackass 3D featuring never-before-seen content from the gang: Knoxville, Bam Margera, Steve-O, Chris Pontius, Ryan Dynn, Jason “Wee Man” Acuña, Preston Lacy, Dave England, and Ehren McGhehey. MTV also showed the franchise's humble TV origins back in 2000 before it became a pop culture phenom. (P.S. The Making of Jackass 3D contains a visual of Deadline Hollywood. I couldn't be more proud)
2. Red (Summit) NEW [3,255 Theaters]
Friday $7.3M, Saturday $9.2M, Weekend $22M
Every studio passed on making the stylish PG-13 comedy Red aimed at the adult audience except for Summit Entertainment: now the Robert Schwentke-directed pic features Helen Mirren, Morgan Freeman, John Malkovich, and Bruce Willis -- some of them as past-their-expiration-date assassins. That's surprisingly strong considering the over-the-hill stars and subject matter. But, in pre-release screenings, I'm told the film played as a crowd pleaser by mixing the right amount of action with humor based on witty lines and deft timing. It was tracking across all quadrants with the strongest being male moviegoers over age 30. But that cast was the #1 reason people went to see the film based on the cult DC Comics graphic novels by Warren Ellis and Cully Hamner. Even Warner Bros, which owns DC, passed on the pic. (Agism, anyone?) I hear the film’s negative cost is around $58 million after subsidies are realized; but because Summit always licenses its films out to distributors in territories around the globe, the upstart studio’s financial exposure on the budget is only under $20 million.
#14
DVD Talk Legend
Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
While Jackass 3D has a significant (-24%) drop-off from Friday-to-Saturday, the Saturday-to-Sunday drop-off is quite respectable (-33%). Regardless, most didn't expect it to do $50 million; most were projecting it at $30 million.
However, the film is going to have a larger than -50% drop next weekend because Paramount will be cannibalizing themselves with their release of Paranormal Activity 2. For a sequel to what should've been a "one-off" hit is tracking significantly high despite most thinking we would have another Blair Witch 2 on our hands.
Paramount has a lot of confidence in PA2's release, especially with the free advance screenings going on this Wednesday plus the last minute announcement that PA2 will be opening in most digital-IMAX theaters come Thursday at midnight.
However, the film is going to have a larger than -50% drop next weekend because Paramount will be cannibalizing themselves with their release of Paranormal Activity 2. For a sequel to what should've been a "one-off" hit is tracking significantly high despite most thinking we would have another Blair Witch 2 on our hands.
Paramount has a lot of confidence in PA2's release, especially with the free advance screenings going on this Wednesday plus the last minute announcement that PA2 will be opening in most digital-IMAX theaters come Thursday at midnight.
#15
DVD Talk Godfather
Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
I wonder if Paranormal Activity will become a franchise to replace Saw as the "It's Halloween, let's watch a scary movie" event.
#16
DVD Talk Gold Edition
#17
DVD Talk God
Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
Hopefully w/ the Jackass box office, they continue making them. Highly entertaining flicks.
#19
Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
Wait... Spike Jonze helps produce the Jackass movies? That makes absolutely zero sense to me. Neither do these box office numbers.
#20
DVD Talk Platinum Edition
Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
#21
DVD Talk Platinum Edition
Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
And he actually appears in some of the bits. If I recall correctly, he was one of the guys dressed up as an old man on a scooter in the first film.
#22
DVD Talk Legend
Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
I can't think of anything they can add to Paranormal Activity to make it much different then the original.
#23
DVD Talk Hero
Thread Starter
Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
Somewhat surprisingly, he still does do the odd Music Video or two:
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#24
DVD Talk Hero
Re: Weekend Box Office - Oct 15 - Oct 17 '10 - Huge Jackass wins the weekend
Yeah, I first knew of Jonze through his skateboarding videos long before he even directed music videos, much less movies.
I went to the 9:30 Sunday night showing - sold out!
I went to the 9:30 Sunday night showing - sold out!