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Whatever Happened to New Release Tuesday?

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Whatever Happened to New Release Tuesday?

Old 12-18-08, 05:27 AM
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Whatever Happened to New Release Tuesday?

Kung-Fu Panda came out on a Sunday. Traitor comes out Friday. I just saw Burn After Reading is supposed to come out this Sunday.

What gives?
Old 12-18-08, 05:28 AM
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i imagine traitor and burn after reading is because they want it to be on shelves as long as possible before xmas.
Old 12-18-08, 05:53 AM
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Originally Posted by riotinmyskull
because they want it to be on shelves as long as possible before xmas.
Exactly. This tends to happen around the holidays.
Old 12-18-08, 06:41 AM
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Retailer ruin everything they touch.

The whole point of release day was supposed to be the excitement. With the ads and giveaways going on for years, it is played out and tired.
Old 12-18-08, 07:10 AM
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Originally Posted by Brian Shannon
Retailer ruin everything they touch.

The whole point of release day was supposed to be the excitement. With the ads and giveaways going on for years, it is played out and tired.
I don't think this is the retailers, I think it's the studios.
Old 12-18-08, 07:12 AM
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Originally Posted by Brian Shannon
Retailer ruin everything they touch.

The whole point of release day was supposed to be the excitement. With the ads and giveaways going on for years, it is played out and tired.
The point of release day being tuesday is so stores can stock their shelves on a relatively slow business day.
Old 12-18-08, 09:55 AM
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Judging by all the turmoil with this week (many stores accidentally streeting TRAITOR early, the studio saying "Go ahead and put it on the shelf", and other stores complaining because they still haven't received their shipments so they can't street it early) I think they will go back to Tuesday releases, in the new year at least. Titles are streeting the 27th because of people out there with gift cards, but after that, it should settle down.
Old 12-18-08, 10:09 AM
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Here's some insight from someone who spent 10 years in video retail:
Especially in crowded release calendar times like the holiday season, it's all about placement and exposure. So if Traitor, for example, releases on the same day as bigger titles like The Mummy 3 and Mamma Mia, it's not going to get the prime real estate - it's going to get buried in a lesser location as the third choice.
But if they wait and release it that Friday. They go to put it out and bam! "It's the only new release today - let's feature it and bump back one of these other ones, since they've already had a few days to sell!"

It may not always work like they want it to, but that's pretty much the thinking involved. Half the time they end up getting moved anyway, though. With Friday releases moved up to Tuesday for retailer ease and consistency, and Sunday releases going out Fri or Sat to capitalize on weekend shopping.


Be happy it's as consistent as it is. When I started working in video retail back in like 1990, movies came out anywhere between Tuesday and Thursday, with some on other random days of the week. It wasn't until several years later that Tuesday became consistently the common release day
Old 12-18-08, 11:59 AM
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The House Bunny comes out tomorrow, I believe.

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