Is '30 Rock: Season One' still ringing up $14.95 at Wal-Mart??
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DVD Talk Gold Edition
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Friday Night Lights S1, S2, The O.C. S1-S4, House S1-S3, Smallville S?-S6 and a few others were also on the end cap for $14.95. Picked up FNL S2 myself. Strange part was that the same movies were in normal slots on shelf with reg price showing.