Fifth of TV viewers watching online: survey
07-30-08, 01:31 PM
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Fifth of TV viewers watching online: survey
http://news.yahoo.com/s/nm/20080729/tv_nm/online_dc_2
This is probably one of the reasons that viewership for the overnight and weekly Nielsens are down dramatically this last year or so.
Chris
Tue Jul 29, 5:36 PM ET
NEW YORK (Reuters) - A fifth of U.S. television viewers are putting down their remote controls and clicking on a mouse instead to watch primetime programs online -- particularly professional women, according to a new survey.
It showed that 50 percent of people viewing TV on the Web are watching programs as they become available and "appear to be beginning to use the computer as a substitute for the television set," Integrated Media Measurement Inc. (IMMI), which conducted the poll, said.
The other half are using the Internet to watch programs they have missed, or to re-watch segments or episodes they have already seen, IMMI, a company which links media exposure to consumer action, added.
"This is the first study to show there are a significant amount of people watching primetime shows online who are not watching some portion of those shows on television," Amanda Welsh, head of research for IMMI, said in a statement.
The report showed that the largest group of online TV viewers are white, affluent, well educated, working women aged 25 to 44.
IMMI said women are busy with their work and personal lives and don't have time to be tied down to live television-viewing schedules. They may not have time to watch their shows live, so they may use the online episodes to fill in the shows that they missed live.
IMMI recruited 3,000 teens and adults in New York, Chicago, Los Angeles, Miami, Houston and Denver for the survey and gave them cell phones with special software that tracks their media viewing.
Reuters/Nielsen
NEW YORK (Reuters) - A fifth of U.S. television viewers are putting down their remote controls and clicking on a mouse instead to watch primetime programs online -- particularly professional women, according to a new survey.
It showed that 50 percent of people viewing TV on the Web are watching programs as they become available and "appear to be beginning to use the computer as a substitute for the television set," Integrated Media Measurement Inc. (IMMI), which conducted the poll, said.
The other half are using the Internet to watch programs they have missed, or to re-watch segments or episodes they have already seen, IMMI, a company which links media exposure to consumer action, added.
"This is the first study to show there are a significant amount of people watching primetime shows online who are not watching some portion of those shows on television," Amanda Welsh, head of research for IMMI, said in a statement.
The report showed that the largest group of online TV viewers are white, affluent, well educated, working women aged 25 to 44.
IMMI said women are busy with their work and personal lives and don't have time to be tied down to live television-viewing schedules. They may not have time to watch their shows live, so they may use the online episodes to fill in the shows that they missed live.
IMMI recruited 3,000 teens and adults in New York, Chicago, Los Angeles, Miami, Houston and Denver for the survey and gave them cell phones with special software that tracks their media viewing.
Reuters/Nielsen
Chris
07-30-08, 07:11 PM
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I'd love to know what the ratio of legal (Hulu, etc) to unauthorized viewing these numbers consist of.
07-30-08, 07:32 PM
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The report showed that the largest group of online TV viewers are white, affluent, well educated, working women aged 25 to 44.
07-31-08, 07:13 AM
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I prefer online because there's no on-screen crap and fewer or no commercials!
07-31-08, 08:25 AM
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I don't have cable or a DVR and I work at night so I'm often sleeping when some of my fave shows air. I'll often watch the full shows on their network's website.
I was able to catch up on 30 Rock, Grey's Anatomy, The Real World and its spin off shows, and many others online over the last couple years.
I was able to catch up on 30 Rock, Grey's Anatomy, The Real World and its spin off shows, and many others online over the last couple years.
Last edited by Giantrobo; 07-31-08 at 08:28 AM.
07-31-08, 05:45 PM
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How does the cell phone track what they watch? And doesn't it mean that the people they gave the cell phones to had some familiarity with technology already, since they had to be able to use them to track what they watch? Seems like a pretty biased report, and then you only have 3000 people in six major cities, where I would think technology would be more readily available anyway.
