Haven't they come up with anything better than "sweeps" yet?
Sweeps has always struck me a silly for as long as I've been aware enough of TV to understand the concept (i.e. ever since way back in the 70s when I was a kid).
For a month every TV station is clamoring to get our attention by showing gimmicky specials or, *GASP* four all-new episodes of our favorite shows in a ROW! Meanwhile, shows that are working to build momentum and gain an audience, like ABC's "Eyes", are pulled and replaced by stupid gimmicky "news" specials that try to tell us we must watch or else we won't know how evil American Idol is, or how tap water can kill you or know what Tom Cruise had for breakfast that morning.
It's been like this forever, but why? With Tivo, digital cable and other technologies, isn't it possible now to get better viewer ratings and do it all year around and not have to resort to a couple months a year of this silliness?
I won't say anything because no one ever listens to me anyway. I might as well be a Leonard Cohen record. -Neil, The Young Ones