"Microsoft has to compete in this arena, because it can't expect to dominate as it did in the browser wars," Yankee Group analyst Laura DiDio told NewsFactor. "They already have a leg up with MSN, which is among the top five search services available."
DiDio noted that Google is losing ground, and that when Microsoft brings to bear its considerable resources in research and development and marketing, the balance of power could shift
. "The Microsoft machine will kick into high gear with the launch of this search engine, and the key will be differentiating it from the competition by improving search capabilities," she said.
Now that's a bold