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Old 07-31-17, 02:22 AM   #1
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Hallmark channel to launch new streaming service (Hallmark Movies Now)

http://cordcuttersnews.com/hallmark-...aming-service/

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It looks like Hallmark Channel is not only launching a new channel called Hallmark Drama this year, but it is also launching a new streaming service.

The Hallmark Movie Channel announced this week the launch of a subscription on-demand streaming service called Hallmark Movies Now.

The new Hallmark Movies Now service will be available on iOS, Android, Roku, and Fire TV players among other devices. The service will cost $5.99 a month or $59.99 a year and offer over 800 hours of family-friendly content not available on the current Hallmark channels.

Hallmark also announced plans to create a new publishing division that will develop new original content and novelizations of previously aired Hallmark movies for those who want to read the stories.

These moves raise questions about the future of the Feeln service, which is owned by Hallmark and offers Hallmark-owned movies and movies licensed from others. This new Hallmark Movies Now service sounds a lot like Feeln. Is Hallmark Movies Now just Feeln rebranded?

Even the monthly price is the same at $5.99 a month, but the yearly price is a big jump. You can now get a year of Feeln for just $35.99.

Currently if you want to watch the Hallmark channels live your options are Sling TV or DIRECTV NOW for access to both the Hallmark Channel and the Hallmark Movie Channel.
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Old 07-31-17, 11:30 AM   #2
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Re: Hallmark channel to launch new streaming service (Hallmark Movies Now)

According to the official press release, it's coming on October 3rd.

http://awsprxdam.crownmediadev.com.s...es/2194964.pdf

I'd be surprised if they're just changing the name of Feeln to Hallmark Movies Now. Feeln just carries a handful of Hallmark movies. They're not really a Hallmark movie service.

I'm hoping this will be a full-on Hallmark streaming service, with their recent movies and TV shows. I'd be all over that.

But I noticed this in the press release:

Quote:
Launching October 3, the SVOD service – a wholly distinct offering from Hallmark Channel and Hallmark Movies & Mysteries – will be available on iOS, Android, Roku and Amazon Fire, among other devices. In addition, Crown Media’s MVPD partners will have the opportunity to offer Hallmark Movies Now as a supplementary subscription service to their customers. The announcement was made today as part of Crown Media Family Networks’ biannual TV Critics Association Press Tour.

For $5.99 a month or $59.99 a year, subscribers to the service will have access to between 800 and 1,000 hours of family friendly content not available on Crown Media’s linear channels, with newly refreshed offerings every week.
Do they mean that the streaming content will be totally different from the Hallmark Channel movies? Or that they'll only stream movies that aren't currently scheduled to air on TV?
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Old 07-31-17, 06:46 PM   #3
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Re: Hallmark channel to launch new streaming service (Hallmark Movies Now)

So it's only available to cable subscribers, am I reading that right?
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Old 07-31-17, 07:28 PM   #4
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Re: Hallmark channel to launch new streaming service (Hallmark Movies Now)

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Originally Posted by Bluelitespecial View Post
So it's only available to cable subscribers, am I reading that right?
No, it's $5.99 per month standalone.
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Old 07-31-17, 07:31 PM   #5
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Re: Hallmark channel to launch new streaming service (Hallmark Movies Now)

I would be very interested with this around Christmas and the holiday challenge, they'll do big business with this service. I hope there will be a Playstation app.

Last edited by Bluelitespecial; 07-31-17 at 08:34 PM.
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