DDD's stupid email flyer "Rock and Roll, TV and ..."
#1
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DDD's stupid email flyer "Rock and Roll, TV and ..."
Just got my first ever spam from DDD. I buy a lot from them and so, I was inclined to tolerate it because, hey it might actually be useful.
Well, whoever is in charge of their spam better think it through again. The stupid thing doesn't have any prices in it!
All their prices are inlined images from their webserver. Don't they know that anyone serious about avoiding viruses and spyware will set their email not to load images that aren't in the message itself? Heck, lots of email clients ship that way by default (well, not microsoft's messenger, but using that is like painting a big bullseye target on your computer for all the spyware and trojans to aim at).
So a lot of us are getting this messages that say:
Purple Rain
Why Pay: $49.95?
Our Price:
Dallas
Why Pay: $49.95
Our Price:
etc...
Sorry guys, that's worse than sending nothing at all. Ya got one more chance, but if the next spam isn't functional, I'm unsubscribing and that had better work else I'll have to block all email from DDD, which would hurt them a lot and probably make my wife a lot happier. She keeps trying to get me to read this website called "SHOEtalk.com" instead of DVDtalk...
Here's what you did wrong:
1) Don't send HTML-only email, include a plain ASCII text equivalent in the message, the MIME standard is designed to handle that - remember that your goal is to sell DVDs, so functionality over form is important, can't buy it if the form is so fancy it falls apart, better to get the info across in a plain brown paper bag than not at all.
2) Keep your usage of images to a bare minimum and then include them in the message itself
Where's what you did right:
1) No web-bugs. As far as I can tell, you did not include any unique IDs to track exactly where, when and who reads the spam. VERY GOOD. Don't change, even if some fool "marketing consultant" tells you otherwise. Avoiding web-bugs and other tracking mechanisms shows that you respect your customer and their privacy. BIG PLUS.
Well, whoever is in charge of their spam better think it through again. The stupid thing doesn't have any prices in it!
All their prices are inlined images from their webserver. Don't they know that anyone serious about avoiding viruses and spyware will set their email not to load images that aren't in the message itself? Heck, lots of email clients ship that way by default (well, not microsoft's messenger, but using that is like painting a big bullseye target on your computer for all the spyware and trojans to aim at).
So a lot of us are getting this messages that say:
Purple Rain
Why Pay: $49.95?
Our Price:
Dallas
Why Pay: $49.95
Our Price:
etc...
Sorry guys, that's worse than sending nothing at all. Ya got one more chance, but if the next spam isn't functional, I'm unsubscribing and that had better work else I'll have to block all email from DDD, which would hurt them a lot and probably make my wife a lot happier. She keeps trying to get me to read this website called "SHOEtalk.com" instead of DVDtalk...
Here's what you did wrong:
1) Don't send HTML-only email, include a plain ASCII text equivalent in the message, the MIME standard is designed to handle that - remember that your goal is to sell DVDs, so functionality over form is important, can't buy it if the form is so fancy it falls apart, better to get the info across in a plain brown paper bag than not at all.
2) Keep your usage of images to a bare minimum and then include them in the message itself
Where's what you did right:
1) No web-bugs. As far as I can tell, you did not include any unique IDs to track exactly where, when and who reads the spam. VERY GOOD. Don't change, even if some fool "marketing consultant" tells you otherwise. Avoiding web-bugs and other tracking mechanisms shows that you respect your customer and their privacy. BIG PLUS.
#2
DVD Talk Legend
Re: DDD's stupid email flyer "Rock and Roll, TV and ..."
Originally posted by Jah-Wren Ryel
Just got my first ever spam from DDD. I buy a lot from them ...... Ya got one more chance, but if the next spam isn't functional, I'm unsubscribing and that had better work else I'll have to block all email from DDD, which would hurt them a lot .....
Just got my first ever spam from DDD. I buy a lot from them ...... Ya got one more chance, but if the next spam isn't functional, I'm unsubscribing and that had better work else I'll have to block all email from DDD, which would hurt them a lot .....
And I'm sure they'd be in real pain if YA blocked them.
#3
DVD Talk Gold Edition
If you don't want the e-mails, then you can change it in your account preferences.
I have it set to rec'v the notives, so when they offer the 20% discounts I can jump on it.
Though, it does seem that dvdtalk has the info before I rec'v DDD e-mail advising me of the sale
I have it set to rec'v the notives, so when they offer the 20% discounts I can jump on it.
Though, it does seem that dvdtalk has the info before I rec'v DDD e-mail advising me of the sale
#4
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Re: Re: DDD's stupid email flyer "Rock and Roll, TV and ..."
It's not spam if you have business dealings with the site that sent it.
Not if I never gave them the OK to send me junk mail. I've never ever received any from them before, and if there was an option to opt out when I first made a purchase from them, I opted out. Standard practice.
And I'm sure they'd be in real pain if YA blocked them.
You have no idea how much money I've spent there. I'm pretty sure I'm in the 99.9 percentile, and probably 99.99.
Not if I never gave them the OK to send me junk mail. I've never ever received any from them before, and if there was an option to opt out when I first made a purchase from them, I opted out. Standard practice.
And I'm sure they'd be in real pain if YA blocked them.
You have no idea how much money I've spent there. I'm pretty sure I'm in the 99.9 percentile, and probably 99.99.
#5
I believe this is the first time I've ever received email from them other than order conf's and shipping emails..maybe I have once before about some sale, but that may have come from dvdtalk