I'm not affiliated with this store other than as a satisfied and enthusiastic customer.
Parasol is both a group of independent record labels and an independent pop music reseller. As such, I didn't think this sale would be very well received in the Hot Deals forum.
Here's the (relevant part of the) e-mail I received:
PARASOL IS HAVING A STOREWIDE SALE FROM MARCH 31st UNTIL APRIL 7th. A 15% DISCOUNT (pre-shipping and handling) will be applied to all orders finalized within this time frame. It will not, therefore, apply to folks holding orders beyond April 7th. To ensure meeting the sale's deadline, we strongly recommend your use of a credit card or Pay Pal for prompt payment.
This is an excellent opportunity to peruse our online shop at www.parasol.com to find a new favorite band or to buy something that you've had your eye on for the past few months. Please, phone us if we can be of any assistance in your purchasing decision. We listen to records all week long and would be happy to steer you in the right direction.
Note that the sale doesn't seem to be up at the site yet. Not sure if discounts are being applied yet, but I'm sure they will be soon.