$50 "Mega-Ticket" Testing?
#1
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$50 "Mega-Ticket" Testing?
I read that they are test marketing a new premium offering through Regal theatres with the World War Z "Mega Ticket".
This offers consumers a package containing a poster, movie title-branded 3D glasses, a digital download of the film, popcorn and an exclusive early screening of the film for $50.
The digital download will not be available until around the time the DVD is released.
Is this the future of the highly anticipated tentpole summer films?
***See link to the article on reply #10***
This offers consumers a package containing a poster, movie title-branded 3D glasses, a digital download of the film, popcorn and an exclusive early screening of the film for $50.
The digital download will not be available until around the time the DVD is released.
Is this the future of the highly anticipated tentpole summer films?
***See link to the article on reply #10***
Last edited by orangerunner; 06-23-13 at 06:05 PM.
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Re: $50 "Mega-Ticket" Testing?
I can't see too many films that this would succeed with (I'd like to know what they made off of World War Z), but I can see it working for Avengers 2 or the next Star Wars movie.
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Re: $50 "Mega-Ticket" Testing?
I would pay $50 to get a Bluray the day the movie hits theaters, just so I never have to deal with people in a theater again
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#10
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Re: $50 "Mega-Ticket" Testing?
I think this is a concept that may work for a handful of films each year in one or two theatres in the major markets.
This is aimed at the types who sleep over at the theatre to be first in line to see latest big movie. It's not for the average movie-goer.
I can see this working if there were something more like maybe some of the actors would be in attendance, signing autographs etc.
I guess giving you a digital copy or Blu-ray at the time of the show would just generate mass pirating so you don't get it until the the DVD comes out.
Of course if you buy and ticket and then really don't care to see the movie again, I guess you're out of luck.
Here is the article from Entertainment Weekly:
http://insidemovies.ew.com/2013/06/2...movie-tickets/
This is aimed at the types who sleep over at the theatre to be first in line to see latest big movie. It's not for the average movie-goer.
I can see this working if there were something more like maybe some of the actors would be in attendance, signing autographs etc.
I guess giving you a digital copy or Blu-ray at the time of the show would just generate mass pirating so you don't get it until the the DVD comes out.
Of course if you buy and ticket and then really don't care to see the movie again, I guess you're out of luck.
Here is the article from Entertainment Weekly:
http://insidemovies.ew.com/2013/06/2...movie-tickets/
#11
DVD Talk Hall of Fame
Re: $50 "Mega-Ticket" Testing?
three weeks ago I would have been mighty tempted to pay a premium to see Man Of Steel a bit early and get some swag.
Thank God that offer didn't apply then.
Thank God that offer didn't apply then.
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Re: $50 "Mega-Ticket" Testing?
WTF is someone going to do with 3D glasses? They're different from the home viewing glasses. And you still have to pay the stupid fee for other 3D films (unless theaters are going to waive this in the future, which I doubt).
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#17
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Re: $50 "Mega-Ticket" Testing?
I paid $5 to see it. If I pay $50 for to see a movie I better be issued a taser so I can zap any asshole who starts talking, texting or doesn't know how to chew softly.
#18
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Re: $50 "Mega-Ticket" Testing?
I read that they are test marketing a new premium offering through Regal theatres with the World War Z "Mega Ticket".
This offers consumers a package containing a poster, movie title-branded 3D glasses, a digital download of the film, popcorn and an exclusive early screening of the film for $50.
The digital download will not be available until around the time the DVD is released.
Is this the future of the highly anticipated tentpole summer films?
This offers consumers a package containing a poster, movie title-branded 3D glasses, a digital download of the film, popcorn and an exclusive early screening of the film for $50.
The digital download will not be available until around the time the DVD is released.
Is this the future of the highly anticipated tentpole summer films?
#19
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Re: $50 "Mega-Ticket" Testing?
Interesting concept. Too high of a price. No thanks.
#21
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Re: $50 "Mega-Ticket" Testing?
Movie branded glasses are collector items. Still have my Jaws 3-D ones. The sides, that go over the ear, are sharks.
#23
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Re: $50 "Mega-Ticket" Testing?
I was going to post that weeding out the riff-raff might be worth a small premium in itself. But unfortunately I think you'll just get a more entitled class of douchebag- with a little more (of their parents) money to burn and maybe a worse "f___ everybody else here" attitude.
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Re: $50 "Mega-Ticket" Testing?
It could be interesting if you're going by yourself. But if you're bringing a spouse and kids, what the hell are you going to do with 4 posters and 4 digital downloads? The value would actually drop after that point. I wouldn't be able to afford to bring a date.
And even if you get a spiffy pair of 3D glasses, are you going to have dozens or 3D glasses if you go to the movies a couple times per year?
This is an interesting experiment but needs some refining.
And even if you get a spiffy pair of 3D glasses, are you going to have dozens or 3D glasses if you go to the movies a couple times per year?
This is an interesting experiment but needs some refining.