Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing

Matthew Chmiel · 05-11-12, 11:54 AM

Quote:

Originally Posted by Deadline

‘Dark Shadows’ Opens With $550K Midnights

... and that's all Nikki Finke has to report. However, I don't think Burton's fans do midnight screenings. To counteract that, I don't know if Burton has many fans left after his last batch of misfires.

Boxofficemojo has the weekend projected with:
1. The Avengers - $95.4 million (-54%)
2. Dark Shadows - $33.3 million

The Numbers has the weekend projected with:
1. The Avengers - $100 million over/under
2. Dark Shadows - $30 - $40 million

It'll be interesting to see how this weekend progresses based upon last weekend. The Avengers' estimates were way off all weekend and it was the rare time a film rakes in a lot more cash than the studio estimates it doing so. The better question: does it $400 million within its second full week of release?

KillerCannibal · 05-11-12, 12:01 PM

The Avengers proved people are hungry for good movies. Seeing as how Dark Shadows doesn't fit that bill, I think $100m is feasible, and clearing $400m by this time next week is a possibility. Hell, I could see it beating the OW of Battleship, too. Not much buzz on that one from what I can tell.

Dr. DVD · 05-11-12, 12:11 PM

I notice that my local theaters are running Dark Shadows screenings within five to ten minutes of Avengers. I wonder if WB is hoping to get some of the "spillover" from sold out Avengers showings? You know, where people make a trip to the theater wanting to see one thing, it sells out, so they go see something that's starting within the same time frame.

bluetoast · 05-11-12, 12:15 PM

That's an interesting point, can the studios suggest/enforce showtimes?

Matthew Chmiel · 05-11-12, 12:22 PM

Quote:

Originally Posted by bluetoast

That's an interesting point, can the studios suggest/enforce showtimes?

I know they usually can suggest/enforce how many screens a film is on. However, I don't know about screen size, capacity or showtimes.

Anyone care to give us the low down, dirty details?

starman9000 · 05-11-12, 12:45 PM

Seems like something the theater chain would do on it's own anyway.

Solid Snake PAC · 05-11-12, 12:54 PM

yeah. It seems like an in-house type of thing. I don't think the studios do anything on that.

windom · 05-11-12, 12:59 PM

The timing seems odd for the Dark Shadows release. I think it would be a better late September/October opening. Of course, I also think it would have been better to bring it back as a TV series at somewhere like HBO (after True Blood ends its run of course).

Jules Winfield · 05-11-12, 01:05 PM

Quote:

Originally Posted by windom

The timing seems odd for the Dark Shadows release. I think it would be a better late September/October opening. Of course, I also think it would have been better to bring it back as a TV series at somewhere like HBO (after True Blood ends its run of course).

It might've helped if they had run ads earlier, a whole bunch earlier. Didn't they put out a trailer only like a month and a half ago? They must've really had confidence in the Depp/Burton combo after Alice in Wonderland.

P.S.-Oh and also they should've not fucked with The Avengers either.

Patman · 05-11-12, 01:30 PM

Dark Shadows midnight showings on 1600 screens last night brought in a whopping $500,000.

superdeluxe · 05-11-12, 01:31 PM

Quote:

Originally Posted by Patman

Dark Shadows midnight showings on 1600 screens last night brought in a whopping $500,000.

The Avenger effect, no one is going to go watch Dark Shadows.

Deftones · 05-11-12, 01:47 PM

Quote:

Originally Posted by KillerCannibal

The Avengers proved people are hungry for good movies. Seeing as how Dark Shadows doesn't fit that bill, I think $100m is feasible, and clearing $400m by this time next week is a possibility. Hell, I could see it beating the OW of Battleship, too. Not much buzz on that one from what I can tell.

This time next week? If avengers has a $100 million weekend, it should break $400 million by Tuesday.

Mr. Cinema · 05-11-12, 01:55 PM

Quote:

Originally Posted by KillerCannibal

The Avengers proved people are hungry for good movies. Seeing as how Dark Shadows doesn't fit that bill, I think $100m is feasible, and clearing $400m by this time next week is a possibility. Hell, I could see it beating the OW of Battleship, too. Not much buzz on that one from what I can tell.

I think The Avengers will be #1 until Men in Black 3 arrives. I think Battleship, at best, will have something like a $35-$40 million opening. I think Avengers will earn above that in weekend 3. But MIB 3 will likely have enough to get in the $60 million range, especially with the 3D surcharge.

Michael Corvin · 05-11-12, 02:07 PM

Quote:

Originally Posted by Matthew Chmiel

I don't know if Burton has many fans left after his last batch of misfires.

Burton and Elfman need to both take a 10 year sabbatical. Hell Depp is reaching that territory as well.

redrum · 05-11-12, 02:09 PM

i'd rather watch Avengers for a third time than see Dark Shadows

Dr. DVD · 05-11-12, 02:38 PM

Quote:

Originally Posted by starman9000

Seems like something the theater chain would do on it's own anyway.

Ok, so would the theater possibly be doing it so the people select DS as their second option if Avengers sells out and they still get concession revenue?

Shannon Nutt · 05-11-12, 02:46 PM

Who exactly IS the audience for DARK SHADOWS? Other than the few fans of the TV series? It's certainly not a kids' film, and teens have no idea what DARK SHADOWS is. Johnny Depp alone isn't always a draw...remember The Tourist?

Still it IS summer movie season, so I think those $30 million predictions are spot-on. If it makes less than $25 million, maybe - just maybe - studios will be less anxious to give those Burton/Depp colaborations a greenlight in the future.

Dr. DVD · 05-11-12, 03:11 PM

Quote:

Originally Posted by Shannon Nutt

Still it IS summer movie season, so I think those $30 million predictions are spot-on. If it makes less than $25 million, maybe - just maybe - studios will be less anxious to give those Burton/Depp colaborations a greenlight in the future.

If it's like their recent ouput, that's a good thing. They seem to be doing stuff more for self amusement than entertaining an audience. I will also say that I think this movie would have fared better to be a Halloween release; that would have probably given it a much larger opening weekend.

RichC2 · 05-11-12, 03:15 PM

Deadline has Avengers at $80+m for the weekend. Doesn't mean much, but I still think high 70s, low 80s.

Mr. Cinema · 05-11-12, 03:28 PM

Avengers took in $12.3 million Thursday. US total now $270 million, new 7-day record (beating TDK's $238 mil). Worldwide is now $803.3 million.

madcougar · 05-11-12, 03:30 PM

Avengers $112 million. Bank on it!

Superman07 · 05-11-12, 03:52 PM

I wonder if it breaks $1B this weekend worldwide. Does it open in any markets?

KillerCannibal · 05-11-12, 04:00 PM

Next big market is Japan... in Aug.

Hokeyboy · 05-11-12, 04:03 PM

Noddy Holder

Solid Snake PAC · 05-11-12, 04:08 PM

Quote:

Originally Posted by KillerCannibal

Next big market is Japan... in Aug.

whoa..why August?

05-11-12, 12:01 PM	#2
KillerCannibal DVD Talk Legend Join Date: Aug 2006 Location: Behind the Orange Curtain Posts: 17,053	Re: Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing The Avengers proved people are hungry for good movies. Seeing as how Dark Shadows doesn't fit that bill, I think $100m is feasible, and clearing $400m by this time next week is a possibility. Hell, I could see it beating the OW of Battleship, too. Not much buzz on that one from what I can tell. __________________ DVDAf Horror Movie Challenges: 2007 2008 2009 2010 2011 2012

05-11-12, 12:11 PM	#3
Dr. DVD DVD Talk Legend Join Date: Oct 2000 Location: Daytona Beach, FL Posts: 18,486	Re: Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing I notice that my local theaters are running Dark Shadows screenings within five to ten minutes of Avengers. I wonder if WB is hoping to get some of the "spillover" from sold out Avengers showings? You know, where people make a trip to the theater wanting to see one thing, it sells out, so they go see something that's starting within the same time frame. __________________ "The greatest trick the devil ever pulled was convincing the world he didn't exist." -Verbal Kint in The Usual Suspects

05-11-12, 12:15 PM	#4
bluetoast DVD Talk Limited Edition Join Date: Mar 2006 Posts: 6,037	Re: Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing That's an interesting point, can the studios suggest/enforce showtimes? __________________ Uh oh...

05-11-12, 12:45 PM	#6
starman9000 DVD Talk Legend Join Date: Mar 2004 Location: MN Posts: 22,734	Re: Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing Seems like something the theater chain would do on it's own anyway.

05-11-12, 12:54 PM	#7
Solid Snake PAC DVD Talk Legend Join Date: Apr 2008 Location: Denton, Tx Posts: 22,160	Re: Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing yeah. It seems like an in-house type of thing. I don't think the studios do anything on that.

05-11-12, 12:59 PM	#8
windom DVD Talk Special Edition Join Date: Aug 1999 Location: Chicago, IL Posts: 1,572	Re: Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing The timing seems odd for the Dark Shadows release. I think it would be a better late September/October opening. Of course, I also think it would have been better to bring it back as a TV series at somewhere like HBO (after True Blood ends its run of course).

05-11-12, 01:30 PM	#10
Patman DVD Talk Hero Join Date: Apr 1999 Location: Duluth, GA, USA Posts: 37,452	Re: Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing Dark Shadows midnight showings on 1600 screens last night brought in a whopping $500,000. __________________ PatCave; Flickr; Dragon*Con 2012; Comic-Con 2012 According to DGibFen, I'm a "freaking genius." "Jee-sus, it's like Iwo Jima out there." - Roger Sterling

05-11-12, 02:09 PM	#15
redrum DVD Talk Gold Edition Join Date: Dec 2004 Location: St. Louis Posts: 2,445	Re: Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing i'd rather watch Avengers for a third time than see Dark Shadows __________________ DVDs

05-11-12, 02:46 PM	#17
Shannon Nutt DVD Talk Hall of Fame Join Date: Jun 2003 Location: Pittsburgh, PA Posts: 9,742	Re: Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing Who exactly IS the audience for DARK SHADOWS? Other than the few fans of the TV series? It's certainly not a kids' film, and teens have no idea what DARK SHADOWS is. Johnny Depp alone isn't always a draw...remember The Tourist? Still it IS summer movie season, so I think those $30 million predictions are spot-on. If it makes less than $25 million, maybe - just maybe - studios will be less anxious to give those Burton/Depp colaborations a greenlight in the future. __________________ http://www.highdefdigest.com/author/shannon-nutt.html XBox Live Gamertag: PittsburghNutt

05-11-12, 03:15 PM	#19
RichC2 DVD Talk Legend Join Date: May 2001 Posts: 19,981	Re: Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing Deadline has Avengers at $80+m for the weekend. Doesn't mean much, but I still think high 70s, low 80s.

05-11-12, 03:28 PM	#20
Mr. Cinema DVD Talk Legend Join Date: Oct 1999 Posts: 16,947	Re: Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing Avengers took in $12.3 million Thursday. US total now $270 million, new 7-day record (beating TDK's $238 mil). Worldwide is now $803.3 million. __________________ 1. Side Effects • 2. - • 3. - • 4. - • 5. - • 6. - • My Countdown Counting down to: Black Swan

05-11-12, 03:30 PM	#21
madcougar DVD Talk Limited Edition Join Date: Feb 2001 Location: Houston Posts: 5,302	Re: Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing Avengers $112 million. Bank on it! __________________ "Never underestimate stupid." Madcougar, 2002 X-Box Live Gamer Tag: Madcougar92

05-11-12, 03:52 PM	#22
Superman07 DVD Talk Limited Edition Join Date: Jul 2003 Location: SnogBox Posts: 5,937	Re: Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing I wonder if it breaks $1B this weekend worldwide. Does it open in any markets? __________________ "Chuck me!" "Hey, I'm Eddie. How do you like me so far?" - Keen Eddie I've seen him. He's like fire, and ice, and rage. Like the night, and the storm in the heart of the sun. He's ancient and forever. He burns at the center of time and sees the turn of the univrse.

05-11-12, 04:00 PM	#23
KillerCannibal DVD Talk Legend Join Date: Aug 2006 Location: Behind the Orange Curtain Posts: 17,053	Re: Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing Next big market is Japan... in Aug. __________________ DVDAf Horror Movie Challenges: 2007 2008 2009 2010 2011 2012

05-11-12, 04:03 PM	#24
Hokeyboy DVD Talk Legend Join Date: Oct 2001 Location: Fort Lauderdale, FL Posts: 13,295	Re: Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing Noddy Holder __________________ Here's to fire. Not the fast and furious kind that burns down shacks and shanties. But the slow, seductive kind that takes down pants and panties. -- Doug Story, 100% White Man, 100% Aryan Bring back wm lopez! And then there's HOKEYBLOG!!!