Silly question, but... you collect codes to redeem for tix to the new Spiderman movie (or any other movie for that matter).
You put in your codes from the product packaging, and then they email you something like the following:
Thanks for your order!
You've chosen to use 6 Spidey codes for Movie Ticket. This E-mail is your receipt.
Your digital code is XXXXXXXXXXXXXX. Movie Ticket Your code is available and emailed.
<--- (WTF does THAT sentence even mean?)
If you have any questions about your redemption, please visit the Spider-Man Rewards Program Terms and Conditions or FAQs.
Want to get more great stuff? Keep entering Spidey codes from specially-marked Kellogg'sŪ products, while supplies last, to add more points to your account!
Codes must be entered and redeemed by 6/30/13 or while supplies last. A maximum of 30 points may be earned per account during the program period; up to 8 codes may be entered per day. Each code may be used only once.
my question is WHERE do you actually redeem that online code to get the ticket?? I can't seem to find it anywhere.