Blu-ray and DVD sales - We're number 2, but we try harder
10-07-10, 01:25 PM
#101
Suspended
10-07-10, 01:34 PM
#102
Senior Member
re: Blu-ray and DVD sales - #2, but we try harder
Does anyone think that Blu-ray including backward compatibility is unintentionally keeping DVD alive longer than studios had planned? When DVD was first released, the only way to watch anything on your shiny new DVD player was by buying a DVD, which was good for DVD sales. But with Blu-ray having backward compatibility, people with Blu-ray aren't forced to completely make the switch to Blu-ray Discs, but can play cheaper priced DVDs on their Blu-ray player if they want to.
10-07-10, 01:36 PM
#103
DVD Talk Limited Edition
Join Date: Aug 2005
Posts: 5,512
Likes: 0
Received 0 Likes
on
0 Posts
re: Blu-ray and DVD sales - #2, but we try harder
Well I think part of it is that it's taken quite a bit of time for HDTV's to be adopted as well. When DVD was released, pretty much everyone could see an amazing difference on the TVs they already owned. But Blu-ray requires an HDTV to really do it justice. Plus there was the whole confusion with Toshiba wanted a slice of the pie with HD-DVD.
10-07-10, 01:58 PM
#104
DVD Talk Limited Edition
re: Blu-ray and DVD sales - #2, but we try harder
Every time a big blow 'em up, shoot 'em up PS3-type action movie comes along and does gangbusters on Blu-ray, (TDK, Avatar, IM2), everybody starts oohing and aahing over the Blu-ray format having its big break-through...
Then, a few weeks later, when its market share has settled down into its standard 10% - 15% range, out comes the excuse Rolodex.
Then, a few weeks later, when its market share has settled down into its standard 10% - 15% range, out comes the excuse Rolodex.
10-07-10, 02:22 PM
#105
DVD Talk Limited Edition
Join Date: Aug 2005
Posts: 5,512
Likes: 0
Received 0 Likes
on
0 Posts
re: Blu-ray and DVD sales - #2, but we try harder
Every time a big blow 'em up, shoot 'em up PS3-type action movie comes along and does gangbusters on Blu-ray, (TDK, Avatar, IM2), everybody starts oohing and aahing over the Blu-ray format having its big break-through...
Then, a few weeks later, when its market share has settled down into its standard 10% - 15% range, out comes the excuse Rolodex.
Then, a few weeks later, when its market share has settled down into its standard 10% - 15% range, out comes the excuse Rolodex.
10-07-10, 02:39 PM
#106
DVD Talk Limited Edition
re: Blu-ray and DVD sales - #2, but we try harder
10-07-10, 02:40 PM
#107
DVD Talk Special Edition
re: Blu-ray and DVD sales - #2, but we try harder
I think this is the main reason we haven't seen Blu-ray take off like the studios wanted. When Blu-ray launched in 2006, there were still tons of people switching over from VHS (also, didn't they just stop manufacturing VHS tapes in '06?) and then all of a sudden you have not one but TWO new video formats out, but to get the full use of these formats you needed a hi-def setup, which at the time most people didn't have. I think people weren't willing or didn't see the need to upgrade at the time and I think even now a lot of people don't see a reason to upgrade their setup to hi-def. This is probably why studios keep pushing blockbusters and sporting events in their hi-def advertising campaigns. If you want people to buy into hi-def, are you going to show them Gone with the Wind or are you going to show them a big, flashy, eye-candy movie like Transformers? Maybe if there had been no format war and maybe if Blu-ray had launched a little later, more people might have bought in at the get go.
10-07-10, 03:21 PM
#108
DVD Talk Special Edition
re: Blu-ray and DVD sales - #2, but we try harder
Does anyone think that Blu-ray including backward compatibility is unintentionally keeping DVD alive longer than studios had planned? When DVD was first released, the only way to watch anything on your shiny new DVD player was by buying a DVD, which was good for DVD sales. But with Blu-ray having backward compatibility, people with Blu-ray aren't forced to completely make the switch to Blu-ray Discs, but can play cheaper priced DVDs on their Blu-ray player if they want to.
S-VHS was in the same boat as Blu-ray was, although the studios never really pushed that format becuase, I imagine, market tests showed it wasn't worth pursuing.
S-VHS was backward compatible and had superior picture and sound to standard VHS. The problem was that the tapes visually looked the same and functioned the same. It would have been to difficult to convince people to drop another $700 on a machine to replace the one they just paid $500 for.
This is still the same case with Blu-ray and DVD although Blu-ray prices have certainly come down ... but maybe too late.
Last edited by orangerunner; 10-07-10 at 11:46 PM.
10-07-10, 04:36 PM
#109
DVD Talk Hero
re: Blu-ray and DVD sales - #2, but we try harder
Blu-ray would have done much better in sales growth if not for a few factors totally under the control of the studios. The format war in retrospect was a disaster that set the market back 2 to 3 years. That alone was a major contributor that just confused the general populace. You have to blame the HD-DVD stalwarts at Warner for that decision. Toshiba does not try to compete with a rival format if Warner only backs one horse from the beginning.
As for catalog titles, the studios are pulling back for one major reason. Best Buy's decision to basically abandon catalog media in their stores (largely because they overpriced BD from the beginning, often selling at full MSRP) has sent a death-chill throughout the home video departments of each studio. There are simply no outlets willing to stock catalog titles in sufficient quantities anymore to support their production. Amazon just can't make up the deficit as an Internet retailer, most catalog purchases are impulse buys in a retail store.
As for catalog titles, the studios are pulling back for one major reason. Best Buy's decision to basically abandon catalog media in their stores (largely because they overpriced BD from the beginning, often selling at full MSRP) has sent a death-chill throughout the home video departments of each studio. There are simply no outlets willing to stock catalog titles in sufficient quantities anymore to support their production. Amazon just can't make up the deficit as an Internet retailer, most catalog purchases are impulse buys in a retail store.
10-07-10, 04:37 PM
#110
Senior Member
re: Blu-ray and DVD sales - #2, but we try harder
Sometimes I think that by marketing Blu-ray as a "premium product" studios effectively marketed Blu-ray out of the game right at the start.
10-07-10, 05:02 PM
#111
Suspended
re: Blu-ray and DVD sales - #2, but we try harder
Blu-ray would have done much better in sales growth if not for a few factors totally under the control of the studios. The format war in retrospect was a disaster that set the market back 2 to 3 years. That alone was a major contributor that just confused the general populace. You have to blame the HD-DVD stalwarts at Warner for that decision. Toshiba does not try to compete with a rival format if Warner only backs one horse from the beginning.
As for catalog titles, the studios are pulling back for one major reason. Best Buy's decision to basically abandon catalog media in their stores (largely because they overpriced BD from the beginning, often selling at full MSRP) has sent a death-chill throughout the home video departments of each studio. There are simply no outlets willing to stock catalog titles in sufficient quantities anymore to support their production. Amazon just can't make up the deficit as an Internet retailer, most catalog purchases are impulse buys in a retail store.
As for catalog titles, the studios are pulling back for one major reason. Best Buy's decision to basically abandon catalog media in their stores (largely because they overpriced BD from the beginning, often selling at full MSRP) has sent a death-chill throughout the home video departments of each studio. There are simply no outlets willing to stock catalog titles in sufficient quantities anymore to support their production. Amazon just can't make up the deficit as an Internet retailer, most catalog purchases are impulse buys in a retail store.
10-07-10, 05:05 PM
#112
Suspended
re: Blu-ray and DVD sales - #2, but we try harder
You're right on catalog. Retailers want nothing to do with it as they don't make anything off it since DVDs are practically priced as free. Why spend $20 on a BD when the DVD is $5?
10-07-10, 06:14 PM
#113
DVD Talk Hall of Fame
re: Blu-ray and DVD sales - #2, but we try harder
Blu-ray would have done much better in sales growth if not for a few factors totally under the control of the studios. The format war in retrospect was a disaster that set the market back 2 to 3 years. That alone was a major contributor that just confused the general populace. You have to blame the HD-DVD stalwarts at Warner for that decision. Toshiba does not try to compete with a rival format if Warner only backs one horse from the beginning.
Beyond that, I think its very unfair to solely blame WB. The dynamics of the hi-def format war were complex with plenty of blame to pass around on both sides.
10-07-10, 06:21 PM
#114
DVD Talk Limited Edition
re: Blu-ray and DVD sales - #2, but we try harder
Looking at a movie like Iron Man 2, which most people probably agree is a movie that was made for Blu-ray, and then seeing that so far, 48% of people that bought the movie still bought it on DVD seems to show that quite a lot of people that should be into Blu-ray by now still see DVD as "good enough," which is a troubling sign.
10-07-10, 06:24 PM
#115
DVD Talk Legend
re: Blu-ray and DVD sales - #2, but we try harder
Well I think part of it is that it's taken quite a bit of time for HDTV's to be adopted as well. When DVD was released, pretty much everyone could see an amazing difference on the TVs they already owned. But Blu-ray requires an HDTV to really do it justice. Plus there was the whole confusion with Toshiba wanted a slice of the pie with HD-DVD.
Let's not forget (as mentioned may times) many have reduced their movie purchases for a number of reasons (ie. rentals, digital download, buyers remorse, etc).
10-07-10, 06:33 PM
#116
DVD Talk Limited Edition
re: Blu-ray and DVD sales - #2, but we try harder
[flame suit on]
10-08-10, 08:14 AM
#118
re: Blu-ray and DVD sales - #2, but we try harder
There are lots of catalog titles that I "want" on Blu but even if every DVD I own was on Blu and they were say only $1.00 to repurchase I still would not do it. There is no way I will ever rewatch all of the DVD's I own the way it is...a better format is still not going to give me more time to enjoy them.
10-08-10, 09:05 AM
#119
Suspended
re: Blu-ray and DVD sales - #2, but we try harder
10-08-10, 10:48 AM
#120
DVD Talk Legend
re: Blu-ray and DVD sales - #2, but we try harder
The format war hasn't been a factor for such a long time. It's not even worth mentioning.
Of course we'll hear the same thing as the last two years, that this Christmas will be important for the format and we'll see a huge number people adopting the format. But it wont happen.
Of course we'll hear the same thing as the last two years, that this Christmas will be important for the format and we'll see a huge number people adopting the format. But it wont happen.
10-08-10, 05:59 PM
#121
DVD Talk Reviewer & TOAT Winner
re: Blu-ray and DVD sales - #2, but we try harder
Does anyone think that Blu-ray including backward compatibility is unintentionally keeping DVD alive longer than studios had planned? When DVD was first released, the only way to watch anything on your shiny new DVD player was by buying a DVD, which was good for DVD sales. But with Blu-ray having backward compatibility, people with Blu-ray aren't forced to completely make the switch to Blu-ray Discs, but can play cheaper priced DVDs on their Blu-ray player if they want to.
Before deciding to re-buy a title on Blu-Ray that I already have on any other format, I watch what I have first on my new setup. Some DVDs still look pretty good, but others look like ass.
10-09-10, 01:14 PM
#122
DVD Talk Legend
re: Blu-ray and DVD sales - #2, but we try harder
Yes, the format war was indeed important, but I'm not getting into an argument over it. Most people don't have money to be throwing at BR the last two years. Doesnt matter if they had the market to themselves in 2009-2010. I know people that cut down on dvd purchases due to the economy, much less getting BR. I know other people who just bought a BR player. The adoption curve is going to take longer than dvd, but it will get there.
10-09-10, 02:00 PM
#123
DVD Talk Legend
re: Blu-ray and DVD sales - #2, but we try harder
What was the biggest seller for DVD four yrs in? While the format as a whole might be behind, I thought the new releases were at one point outpacing the big sellers in DVD's day.
10-09-10, 03:41 PM
#124
DVD Talk Gold Edition
Join Date: Oct 2001
Location: Midlothian, VA
Posts: 2,659
Likes: 0
Received 0 Likes
on
0 Posts
re: Blu-ray and DVD sales - #2, but we try harder
I'd imagine at the four year mark, it was probably "The Matrix"...as it was definitely at the top for awhile there early on...
