With the best code, the enrollment package is 21.90 for 7 movies.
Without any other deals, you need to buy 2 more at 29.95 each to fulfill. Ususally you can wait for a promo where you buy 2 or more and get free shipping, so thats
21.90 + 29.95 + 29.95 = 81.80 /9 = 9.08 per title
However 24.95 pre-orders count as fulfillments (Little Mermaid is one), so you can lower your cost per title with those. Also, they recently did a selection of the month with 2 titles for 29.95 (essentially a BOGO) which also counted as a fulfillment, which was another nice way to drop cost per title.
Also, we have this thread for questions like this: http://forum.dvdtalk.com/dvd-clubs/5...-ray-club.html