ok, some more updates.
it is the single disc version.
the store signage is very vague, but this could be an advantage. i talked to customer service and after much looking around they did find a master list, however the shelf tags didn't specifiy products only brands. what i would do is take a copy of the ad in with you, buy what you need from the brands marked (but not worrying about specific products) and when you get to the register point out the promo to the cashier. he is going to say that a coupon should spit out after the purchase, if/when it doesn't (it didn't for me) he will tell you to go to customer service and then they will give you the DVD. at least that is how it worked for me. i would also suggest not going at a busy time when management is being pulled in six directions at once. ;-)
it took a little work, but i didn't buy anything special and i got a free DVD