Traxan

Safe to say ID4-2 and Free State are flops. Not sure on Tarzan. BFG though... bad numbers. I live in SoCal and didn't see one ad for it.

1 1 Finding Dory BV $41,900,542 -42.6% 4,305 - $9,733 $372,250,144 - 3
2 N The Legend of Tarzan WB $38,135,000 - 3,561 - $10,709 $38,135,000 $180 1
3 N The Purge: Election Year Uni. $30,870,000 - 2,796 - $11,041 $30,870,000 $10 1
4 N The BFG BV $19,584,969 - 3,357 - $5,834 $19,584,969 $140 1
5 2 Independence Day: Resurgence Fox $16,500,000 -59.8% 4,091 -39 $4,033 $72,657,073 $165 2
6 3 Central Intelligence WB (NL) $12,330,000 -32.4% 3,166 -342 $3,895 $91,767,074 $50 3
7 4 The Shallows Sony $9,000,000 -46.4% 2,962 - $3,038 $35,251,647 $17 2
8 6 Free State of Jones STX $4,134,000 -45.4% 2,781 -34 $1,487 $15,199,711 $50 2

E Unit

At least ID4 2 made decent bank overseas. But I'm guessing they learned their lesson by now. Dory is killing it. Not sure what else is coming out to compete against it now. Thought ID4 was going to come close, but I guess not.

TomOpus

I called it last week about Dory being #1 again. Very strong fins.

I thought The BFG would do better. Maybe it should've been a Christmas release.

Obi-Wanma

Probably almost anywhere would have been better than 2 weeks after Dory. It's really not like Disney to release 2 kids films so close together.

Hokeyboy

BFG couldn't have been more poorly marketed. I'm not surprised it's tanking.

Disney is having an INSANE year. I think this might be unprecedented. Four $300million+ grossers, two of them either at $400m+ or will soon reach that landmark, two well-received animated films (both at 90%+ RT) making huge bank, a massively popular Marvel film, and still more Marvel and Star Wars films to come before year's end.

PatD

Is The BFG Spielberg's lowest grossing film ever?

TomOpus

Sugarland Express - $7.5 million
Empire of the Sun - $22 million

DWilson

It was poorly marketed in the sense that the message that was being put out didn't draw a crowd. However, there were ads all over the place, -you couldn't escape them, -and they showed pretty much the movie they had made. It was a Fantasy film aimed at the Kids/Family audience, and they were pushing a big FX-filled story over big name stars. Steven Speilberg (and his "ET" reputation), and, of course, the original book are the "stars" they were selling. The one thing that I'll agree is bad marketing is the title (which is meaningless if you don't know the book), but I guess they were stuck with that.

Perhaps it's just that mnot enough people were interested in the product they were selling.

I can only speak for myself, but as an adult with no children, there was nothing to motivate me to go to the theater to see it. Frankly, I find the Mark Rylance (as the giant) kind of creepy, but I guess he was supposed to reflect a kindly "Grandpa" figure. It just came across as overly sweet to me.

DWilson

Of course, you should also consider the budgets and the times in which they were produced. I like the fact that I'm reading an article (elsewhere) that's asking if Speilberg's washed up (after BFG), while noting that his last film ("Bridge of Spies") was profitable.

RichC2

It's too early to tell. But in terms of opening weekends no, Bridge of Spies, Munich, War Horse, The Terminal* and Tintin opened lower, as well as pretty much all his pre-1990 movies.

* - The Terminal barely opened lower, adjusted it'd be much higher.

resinrats

Maybe they should have renamed BFG. I hear that, I think Big Fucking Gun from video games. Not something I'd want to take my kids to. Maybe call it spell it out as Big Friendly Giant. At least that gives a hint of what its about.

TheMovieman

20	The Terminal	DW	$107,592,500	$77,872,883	6/18/04
21	Always	Uni.	$89,916,400	$43,858,790	12/22/89
22	War Horse	BV	$86,861,700	$79,884,879	12/25/11
23	The Adventures of Tintin	Par.	$84,506,600	$77,591,831	12/21/11
24	Amistad	DW	$81,416,300	$44,229,441	12/10/97
25	Twilight Zone: The Movie	WB	$80,218,700	$29,450,919	6/24/83
26	Bridge of Spies	BV	$71,316,300	$72,313,754	10/16/15
27	Munich	Uni.	$62,367,400	$47,403,685	12/23/05
28	Empire of the Sun	WB	$47,364,400	$22,238,696	12/11/87
29	The Sugarland Express	Uni.	$34,411,800	$7,500,000	3/31/74
30	The BFG	BV	$19,585,000	$19,584,969	7/1/16

(Dom Total Adjusted for ticket inflation. Based on these #s, it could just pass BOS depending on the holds)