Originally Posted by imagic

Samsung and Sony recently announced significant price cuts on their high-end LCD-based 55" and 65" UHDTV offerings. Additionally, Sony announced the imminent availability of a more economical UHDTV that forgoes the external speakers of the debut model, resulting in $500 savings at both screen sizes.


Sony and Samsung are chopping prices on UHDTVs

Both companies cut the price of their 55" UHD models by $1000, and the price of 65" units dropped $1500. As a result, Sony's XBR-55X900A now sells for $4000, while the 65-inch XBR-65X900A now sells for $5500. Under Samsung's new pricing, the UN55F9000 now sells for $4500, while the UN65F900 now sells for $6000.

In addition, Sony plans to sell 55" and 65" UHD models that don't include expensive front facing speakers. The price points for these new models are $3500 for 55 inches and $5000 for 65 inches. When Sony initially introduced the XBR-X900A line, many members of this forum criticized the company for the decision to include front-facing speakers. Most of the commenters mentioned that a soundbar or an AVR-based surround system is usually a standard accessory for a TV of this size and price.

There is a lot of debate about whether UHD is worth the premium price, and whether early adopters will regret it if they don't wait for HDMI 2.0. With prices dropping this quickly, buying a premium 2160p panel from one of the major manufacturers could be within reach of budget-conscious buyers sooner than expected. I know I'll be on the lookout next spring for clearance-priced UHDTVs.

How low do prices have to go, before you would consider a UHDTV over a 1080p model?

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