Report: G4 As We Know It Is As Good As Gone.
09-06-12, 10:13 PM
#1
DVD Talk Limited Edition
Thread Starter
Report: G4 As We Know It Is As Good As Gone.
According to a report on Variety, G4 - one of the only TV stations in the world with a "geek" mandate - will be "rebranded" early next year, resulting in a change of focus and possibly a change of name as well.
In other words, it'll be an almost entirely new/different channel.
NBCU, the station's owners, are reportedly looking at turning it into a TV version of GQ, ditching the nerd focus in favour of something more "modern male".
Beginning in 2002 as a purely video game-oriented channel, G4 slowly evolved into a more general "young male tech/geek/game" site, with its most popular shows at the moment being Attack of the Show! - which in recent years lost both its popular hosts, Kevin Pereira and Olivia Munn - and American Ninja Warrior.
There's no details on just what a "modern male" rebranding would entail, but I'd bet you could expect a lot more coverage of micro-breweries, indie bands, expensive loafers and designer laptop bags.
http://kotaku.com/5941222/report-g4-...ium=socialflow
In other words, it'll be an almost entirely new/different channel.
NBCU, the station's owners, are reportedly looking at turning it into a TV version of GQ, ditching the nerd focus in favour of something more "modern male".
Beginning in 2002 as a purely video game-oriented channel, G4 slowly evolved into a more general "young male tech/geek/game" site, with its most popular shows at the moment being Attack of the Show! - which in recent years lost both its popular hosts, Kevin Pereira and Olivia Munn - and American Ninja Warrior.
There's no details on just what a "modern male" rebranding would entail, but I'd bet you could expect a lot more coverage of micro-breweries, indie bands, expensive loafers and designer laptop bags.
http://kotaku.com/5941222/report-g4-...ium=socialflow
Last edited by Sonny Corinthos; 09-06-12 at 11:19 PM.
09-06-12, 11:03 PM
#3
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09-06-12, 11:22 PM
#4
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Re: Report: G4 As We Know It Is As Good As Gone.
Not a shock with the mass exodus this year. Did they ever replace Kevin in Attack?
09-07-12, 12:23 AM
#7
Re: Report: G4 As We Know It Is As Good As Gone.
They tried it already with Spike TV. Ended up being syndicated Star Trek re-runs because they can't afford original programming right off the bat.
09-07-12, 12:32 AM
#8
DVD Talk Hero
Re: Report: G4 As We Know It Is As Good As Gone.
When Kevin left I figured something like this was about to happen. Shifting focus is industry code for another generic cable channel with wall-to-wall reality programs.
09-07-12, 07:12 AM
#10
DVD Talk Godfather
Re: Report: G4 As We Know It Is As Good As Gone.
Yeah, with Kevin and Sessler leaving this had to be inevitable. I wonder if another channel could pick up Attack of the Show.
09-07-12, 07:23 AM
#11
DVD Talk Legend
Re: Report: G4 As We Know It Is As Good As Gone.
I only (ocassionally) watch X-Play anyways.
09-07-12, 07:54 AM
#12
DVD Talk Hero
Re: Report: G4 As We Know It Is As Good As Gone.
I think that's why NBC picked it up.
I can't believe text-heavy reruns of Star Trek and COPS marathons aren't doing better, color me shocked.
Campus PD is hilarious.
I can't believe text-heavy reruns of Star Trek and COPS marathons aren't doing better, color me shocked.
Campus PD is hilarious.
Last edited by RichC2; 09-07-12 at 08:03 AM.
09-07-12, 08:12 AM
#13
DVD Talk Legend
Re: Report: G4 As We Know It Is As Good As Gone.
The problem with these male-oriented channel attempts (like Spike) is that they go after the same guys that love sports, and those guys would rather just be watching sports. At least G4 ostensibly went after the flipside of that coin. The only problem with that idea that is that audience gets the same information from the web, and earlier.
Now, a GQ-like station just sounds like a disaster waiting to happen. I doubt many straight guys are going to tune into shows about male fashion, even those who are into fashion. And the rest of GQ just covers topics like sports, politics, entertainment... all things viewers can already get elsewhere.
Now, a GQ-like station just sounds like a disaster waiting to happen. I doubt many straight guys are going to tune into shows about male fashion, even those who are into fashion. And the rest of GQ just covers topics like sports, politics, entertainment... all things viewers can already get elsewhere.
09-07-12, 08:54 AM
#14
DVD Talk Legend
Re: Report: G4 As We Know It Is As Good As Gone.
Not shocking. ALTHOUGH, Variety (and for that matter THR) isn't exactly reliable these days. If this had shown up at Deadline it would be a gurantee.
09-07-12, 09:12 AM
#16
Suspended
09-07-12, 04:16 PM
#17
DVD Talk Legend
Re: Report: G4 As We Know It Is As Good As Gone.
So nerd programming is not popular or profitable anymore?
09-07-12, 04:32 PM
#18
DVD Talk Legend
Re: Report: G4 As We Know It Is As Good As Gone.
used to really like AOTS, but haven't watched since the split with DirecTV. I was wondering why Kevin Pereria would leave such a cool gig, now I guess I know.
09-07-12, 04:54 PM
#19
DVD Talk Limited Edition
09-07-12, 05:02 PM
#20
DVD Talk Legend
09-07-12, 06:39 PM
#23
DVD Talk Platinum Edition
I kid. i kid.
09-07-12, 07:52 PM
#25
DVD Talk Limited Edition
Re: Report: G4 As We Know It Is As Good As Gone.
I had fond memories of that era of ZDTV/Tech TV too. Mainly because it had so many good background noise shows on.
The one show I really miss, though, is Extended Play. A version of that show lived on as X-Play, but I think there was something really special about the more feature heavy Extended Play. Kate Botello and Sessler had some really good chemistry, and during the Extended Play years the show wasn't so snark-tastic. X-Play tries too hard to have this biting humor that just never works for me.
The one show I really miss, though, is Extended Play. A version of that show lived on as X-Play, but I think there was something really special about the more feature heavy Extended Play. Kate Botello and Sessler had some really good chemistry, and during the Extended Play years the show wasn't so snark-tastic. X-Play tries too hard to have this biting humor that just never works for me.