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Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing [Archive] - DVD Talk Forum
 
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View Full Version : Weekend Box Office (5/11 - 5/13): Hulk Smash Records, Dark Shadows Does Nothing


Matthew Chmiel
05-11-12, 12:54 PM
‘Dark Shadows’ Opens With $550K Midnights
... and that's all Nikki Finke has to report. However, I don't think Burton's fans do midnight screenings. To counteract that, I don't know if Burton has many fans left after his last batch of misfires.

Boxofficemojo has the weekend projected with:
1. The Avengers - $95.4 million (-54%)
2. Dark Shadows - $33.3 million

The Numbers has the weekend projected with:
1. The Avengers - $100 million over/under
2. Dark Shadows - $30 - $40 million

It'll be interesting to see how this weekend progresses based upon last weekend. The Avengers' estimates were way off all weekend and it was the rare time a film rakes in a lot more cash than the studio estimates it doing so. The better question: does it $400 million within its second full week of release?

islandclaws
05-11-12, 01:01 PM
The Avengers proved people are hungry for good movies. Seeing as how Dark Shadows doesn't fit that bill, I think $100m is feasible, and clearing $400m by this time next week is a possibility. Hell, I could see it beating the OW of Battleship, too. Not much buzz on that one from what I can tell.

Dr. DVD
05-11-12, 01:11 PM
I notice that my local theaters are running Dark Shadows screenings within five to ten minutes of Avengers. I wonder if WB is hoping to get some of the "spillover" from sold out Avengers showings? You know, where people make a trip to the theater wanting to see one thing, it sells out, so they go see something that's starting within the same time frame.

bluetoast
05-11-12, 01:15 PM
That's an interesting point, can the studios suggest/enforce showtimes?

Matthew Chmiel
05-11-12, 01:22 PM
That's an interesting point, can the studios suggest/enforce showtimes?
I know they usually can suggest/enforce how many screens a film is on. However, I don't know about screen size, capacity or showtimes.

Anyone care to give us the low down, dirty details?

starman9000
05-11-12, 01:45 PM
Seems like something the theater chain would do on it's own anyway.

Solid Snake
05-11-12, 01:54 PM
yeah. It seems like an in-house type of thing. I don't think the studios do anything on that.

windom
05-11-12, 01:59 PM
The timing seems odd for the Dark Shadows release. I think it would be a better late September/October opening. Of course, I also think it would have been better to bring it back as a TV series at somewhere like HBO (after True Blood ends its run of course).

Jules Winfield
05-11-12, 02:05 PM
The timing seems odd for the Dark Shadows release. I think it would be a better late September/October opening. Of course, I also think it would have been better to bring it back as a TV series at somewhere like HBO (after True Blood ends its run of course).

It might've helped if they had run ads earlier, a whole bunch earlier. Didn't they put out a trailer only like a month and a half ago? They must've really had confidence in the Depp/Burton combo after Alice in Wonderland.

P.S.-Oh and also they should've not fucked with The Avengers either.:)

Patman
05-11-12, 02:30 PM
Dark Shadows midnight showings on 1600 screens last night brought in a whopping $500,000.

superdeluxe
05-11-12, 02:31 PM
Dark Shadows midnight showings on 1600 screens last night brought in a whopping $500,000.

The Avenger effect, no one is going to go watch Dark Shadows.

Deftones
05-11-12, 02:47 PM
The Avengers proved people are hungry for good movies. Seeing as how Dark Shadows doesn't fit that bill, I think $100m is feasible, and clearing $400m by this time next week is a possibility. Hell, I could see it beating the OW of Battleship, too. Not much buzz on that one from what I can tell.

This time next week? If avengers has a $100 million weekend, it should break $400 million by Tuesday.

Mr. Cinema
05-11-12, 02:55 PM
The Avengers proved people are hungry for good movies. Seeing as how Dark Shadows doesn't fit that bill, I think $100m is feasible, and clearing $400m by this time next week is a possibility. Hell, I could see it beating the OW of Battleship, too. Not much buzz on that one from what I can tell.
I think The Avengers will be #1 until Men in Black 3 arrives. I think Battleship, at best, will have something like a $35-$40 million opening. I think Avengers will earn above that in weekend 3. But MIB 3 will likely have enough to get in the $60 million range, especially with the 3D surcharge.

Michael Corvin
05-11-12, 03:07 PM
I don't know if Burton has many fans left after his last batch of misfires.

Burton and Elfman need to both take a 10 year sabbatical. Hell Depp is reaching that territory as well.

redrum
05-11-12, 03:09 PM
i'd rather watch Avengers for a third time than see Dark Shadows

Dr. DVD
05-11-12, 03:38 PM
Seems like something the theater chain would do on it's own anyway.

Ok, so would the theater possibly be doing it so the people select DS as their second option if Avengers sells out and they still get concession revenue?

Shannon Nutt
05-11-12, 03:46 PM
Who exactly IS the audience for DARK SHADOWS? Other than the few fans of the TV series? It's certainly not a kids' film, and teens have no idea what DARK SHADOWS is. Johnny Depp alone isn't always a draw...remember The Tourist?

Still it IS summer movie season, so I think those $30 million predictions are spot-on. If it makes less than $25 million, maybe - just maybe - studios will be less anxious to give those Burton/Depp colaborations a greenlight in the future.

Dr. DVD
05-11-12, 04:11 PM
Still it IS summer movie season, so I think those $30 million predictions are spot-on. If it makes less than $25 million, maybe - just maybe - studios will be less anxious to give those Burton/Depp colaborations a greenlight in the future.

If it's like their recent ouput, that's a good thing. They seem to be doing stuff more for self amusement than entertaining an audience. I will also say that I think this movie would have fared better to be a Halloween release; that would have probably given it a much larger opening weekend.

RichC2
05-11-12, 04:15 PM
Deadline has Avengers at $80+m for the weekend. Doesn't mean much, but I still think high 70s, low 80s.

Mr. Cinema
05-11-12, 04:28 PM
Avengers took in $12.3 million Thursday. US total now $270 million, new 7-day record (beating TDK's $238 mil). Worldwide is now $803.3 million.

madcougar
05-11-12, 04:30 PM
Avengers $112 million. Bank on it!

Superman07
05-11-12, 04:52 PM
I wonder if it breaks $1B this weekend worldwide. Does it open in any markets?

islandclaws
05-11-12, 05:00 PM
Next big market is Japan... in Aug.

Hokeyboy
05-11-12, 05:03 PM
Noddy Holder

Solid Snake
05-11-12, 05:08 PM
Next big market is Japan... in Aug.

whoa..why August?

Goldberg74
05-11-12, 05:54 PM
I saw The Avengers today... again. It was my third time. :D

Dragon Tattoo
05-11-12, 06:10 PM
whoa..why August?

Because no one even knows who these superheros are in Japan.

d2cheer
05-11-12, 06:11 PM
I saw The Avengers today... again. It was my third time. :D

You sir are an enabler...-wink-

MarineCorps
05-11-12, 06:50 PM
I saw The Avengers today... again. It was my third time. :D

If I had more free time I would go see it a third time. Probably anyways

Matthew Chmiel
05-11-12, 08:28 PM
Remember that these reports from my sources are still early. Warner Bros’ vampire sendup of the vintage TV series Dark Shadows began its release weekend by making a so-so $550K during midnight screenings overnight. But the re-teaming of Johnny Depp and Tim Burton is a disappointment. It isn’t drawing blood at the box office by only creeping out of the gate with about $10M today for at best a $32M weekend unless there’s a turnaround. Even with weeks of soft tracking, the comedy thriller was predicted to earn a minimum of $35M. But it should have opened to at least a $40M-$50M weekend with the popular Depp-Burton push that last sent Alice In Wonderland grosses soaring worldwide. Meanwhile the biggest is getting still bigger: Marvel’s The Avengers from Disney looks like around $25M for the day and a huge $80M second weekend. That means the holdover will drop only 70% after its record-setting domestic weekend opening. So what’s the total haul so far? Coming into Friday it was scoping up 75% of all tickets sales by online MovieTickets.com. Its North America gross is $270M and international $533.3M for a global cumulative of $803.3M. Disney thinks $1B is possible for its superhero juggernaut through Sunday.
As I mentioned in another thread weeks ago, I thought Dark Shadows had a legitimate shot of doing $40 million, if not more, during its opening weekend. However, I don't think any of us were expecting The Avengers to be the juggernaut it is. With bad word of mouth already spreading, the film will be out of theaters by the first weekend of June.

I still think Finke and others are/will underestimate The Avengers like last week. It also might see a massive jump tomorrow with kids out of school.

Supermallet
05-11-12, 08:48 PM
Movie studios do not suggest or enforce showtimes to theaters. If they did that, you'd see every movie starting at the same time because each studio would have done tracking to see when ticket sales are highest and then demanded all their movies be shown at those times.

resinrats
05-11-12, 10:26 PM
whoa..why August?
Because Captain America still doesn't have a favorable view of the Japanese. To him, they bombed Pearl Harbor only a few years ago. So he is making them wait. :D

Giles
05-11-12, 10:29 PM
The timing seems odd for the Dark Shadows release. I think it would be a better late September/October opening. Of course, I also think it would have been better to bring it back as a TV series at somewhere like HBO (after True Blood ends its run of course).

I also really don't understand why this movie was giving the IMAX treatment - nothing really screams out 'IMAX' worthy.

DonnachaOne
05-11-12, 11:14 PM
Anyone care to give us the low down, dirty details?

:wave:

Hi.

Distributors do not dictate showtimes absolutely. That's up to the cinemas. Still, none of the posts above are too far off the mark.

Tracking for high ticket sales is a huge factor. Time and again, whether it's tradition or convenience, it's been proven that most audiences come to see movies that start between 7pm and 8:30pm. Before 7 is seen as too early; 8:30 onwards is seen as too late. Naturally, there are some customers who intentionally target times before and after this time period. As a result, cinemas will schedule these primetime shows first, then work backwards from there to fill out the rest of the day. Typically, you will see a show scheduled five times a day, roughly every three hours, in the 10am, 1, 4, 7 and 10pm hours. This will naturally vary with the length of the film and the availability of screens.

Cinema chains have bookers who negotiate print rentals for the individual theatres. Since both the cinemas and the studios are looking to make money here, they tend to work as smoothly as possible together. The studio distribution arms do not want to directly compete too much either, because it's difficult enough as it is to maintain relationships with lucrative filmmakers, and when two films competing for the same target audience come out on the same day, both usually suffer.

Take for instance The Avengers. I have it on two 2D screens and two 3D screens, and thanks to some recent negotiations between IMAX, Warner Brothers and Disney, I can play it once in the afternoon and once in the evening, after the primetime period. Dark Shadows had the IMAX booked for months before The Avengers, since WB usually books IMAX for its event films (in case you were wondering why it's in the IMAX. Hey, Rock of Ages is too! Awesome...?). This is why The Avengers was initially a one-week "limited time only!" release, and therefore no 70mm prints were struck for it. Still, no-one wants to leave that sort of money on the table after a record-breaking weekend, and WB relented. You can't blame 'em. One day they might need a similar favor from Disney.

Now, to the schedule: for my four screens of The Avengers, I'll start my having a 2D and a 3D in the prime period, spaced far enough apart that customers won't be getting easily confused. I normally make this about forty minutes - customers don't confuse the showtimes as much, and the box office/concession lines won't overlap significantly. The busier showtime will usually be first so that customers who come late and don't like the seats have the option for the next showtime, or another film. So, let's say I have a 7:10 2D and a 7:50 3D. I'll throw in an 8:30 2D as well for the folks who come a little later (and for those who come at 7:50 and are disappointed to see it's 3D) and use the other 3D to fill out the schedule, in the 6 or 9 o'clock hour. I then work backwards from there and try for five showtimes in each auditorium.

It gets tricky with the length. The Avengers is two hours, twenty-three minutes long. Add fifteen minutes of trailers to that (this can be as much as nineteen minutes for surefire hits) and a turnaround time, which will vary depending on the size of the auditorium and expected turnout; this turnaround is usually half an hour at least, because advertisers book commercial blocks in the pre-show time. A 2hr 23m film just became a 3r 8m unit of time at least. I might be only able to show this four times in a day.
Good thing I have four screens of it.

If you have a bunch of screens, you can do it regularly: have the four prints of The Avengers play every fifty minutes, or close to it. You play 'em too close together though, and you'll have large gaps throughout the day.

Some studios get picky about this. For years Fox would absolutely refuse to allow a film of theirs to be scheduled in the 6 o'clock hour, because with the turnaround time, you won't get another showtime until 9ish, avoiding that juicy prime period. Now the bookers and distributors agree to have at least one show in the 7-8:30 period; everyone wins that way. Genre flicks, which usually aren't expected to gross much anyway, are not as strictly overseen - the freak crowd usually don't like to mix with the normies, so they'll more likely come to an 8:45 or 11-something show anyway.

This means that 7-8:30 usually gets stuffed with at least one showtime of each flick. That can be difficult for crowd control and customer satisfaction, but that's when most people want to come, so you plan as best you can. I may have four screens of The Avengers, but I also have three screens of Dark Shadows booked for us, and I need to make as many potential customers happy as I can. We look at tracking numbers for Dark Shadows and estimate how well it'll play at our location. The Avengers is still expected to be number one, so I'll schedule that first; Dark Shadows, I'll schedule accordingly, between Avengers shows so I don't have too many customers coming at once.

There's more complications, of course. Most chains will have at least one screen of an anticipated title on sale weeks in advance, so I could be stuck giving some plum showtimes to the title expected to fare less well. I might have to narrow the breathing room to increase traffic, so I might have to schedule The Avengers very close to my preexisting Dark Shadows times. Also, in the event of a sellout, I'd hope to have an available showtime of the same film (or a similar title, though that usually doesn't happen) soon after. 7:10 Avengers sold out? See Avengers 3D at 7:50, or the 2D at 8:30. Don't feel like waiting that long? I've got Dark Shadows starting at 7:30, and it's been well-promoted, so you might have been likely to see it at some stage anyway - and hey, you're here, you got all dressed and set to go out, so why not give it a shot? And remember the popcorn and drink.

I think that wraps much of it up...

Paul_SD
05-11-12, 11:22 PM
good info- thanks for posting that!

Supermallet
05-11-12, 11:42 PM
Yeah, what DonnachaOne said. :)

I've done show scheduling in the past, but don't do it regularly.

Draven
05-11-12, 11:43 PM
Saw The Avengers for the 3rd time tonight, 2D screening and the theater was mostly full. More full in that particular theater than a lot of opening weekend movies I've seen. It's truly impressive.

d2cheer
05-12-12, 12:57 AM
I loved the movie.. but anyone that thought this would make 100+ mil this weekend sorry just not going to happen... I posted 77 mil in the other BO thread and I still think I will be very close. If proved wrong then so be it...

And DonnachaOne great post.

Anubis2005X
05-12-12, 01:21 AM
Who exactly IS the audience for DARK SHADOWS? Other than the few fans of the TV series? It's certainly not a kids' film, and teens have no idea what DARK SHADOWS is.

I'm 30 years old, and I don't really know what Dark Shadows is. I heard it was some weird gothic soap opera? Does that still has some kind of audience? Huh...

resinrats
05-12-12, 01:29 AM
Who exactly IS the audience for DARK SHADOWS? Other than the few fans of the TV series? It's certainly not a kids' film, and teens have no idea what DARK SHADOWS is.

Twilight crowd whole loves vampires. Also, if there are a bunch of people who thought Titanic was a made up movie, not seeing the old show won't effect them wanting to see it or not.

Draven
05-12-12, 08:39 AM
I loved the movie.. but anyone that thought this would make 100+ mil this weekend sorry just not going to happen... I posted 77 mil in the other BO thread and I still think I will be very close. If proved wrong then so be it...


Looks (http://www.deadline.com/2012/05/dark-shadows-opens-with-550k-midnights/#utm_source=dlvr.it&utm_medium=twitter) like you are on track to be wrong.

stingermck
05-12-12, 09:31 AM
Wow

How do you know your movie is in trouble? When exhibitors want your pic to share supersized screens with your rival which is a mega-hit. Oops. Turns out Warner Bros felt it had no choice but to buckle under the theaters’ demands to extend Disney’s big screen run. So Warner Bros’ Dark Shadows is losing a morning show and an evening show to Marvel’s The Avengers every day from Friday until May 25

RichC2
05-12-12, 09:40 AM
Wow

That isn't very surprising, Avengers is mammoth.

d2cheer
05-12-12, 09:44 AM
Looks (http://www.deadline.com/2012/05/dark-shadows-opens-with-550k-midnights/#utm_source=dlvr.it&utm_medium=twitter) like you are on track to be wrong.

Cool!! Not may times that I am happy to be wrong though. -wink-

arminius
05-12-12, 09:47 AM
Sometimes a director actor team really work (Herzog/Kinski) for many movies. Then again sometimes it just gets worser and worsest.

Matthew Chmiel
05-12-12, 11:29 AM
1. Marvel’s The Avenger (Disney) Week 2 [4,349 Theaters] PG13
Friday $29M (-64%), Weekend $100.0M, Cume $368.0M

2. Dark Shadows (Warner Bros) NEW [3,755 Theaters] PG13
Friday $10.5M, Weekend $28.0M

3. Think Like A Man (Screen Gems/Sony) Week 4 [2,052 Theaters] PG13
Friday $1.5M, Weekend $6.5M, Cume $82.0M

4. The Lucky One (Warner Bros) Week 4 [2,839 Theaters] PG13
Friday $1.3M, Weekend $4.1M, Cume $54.0M

5. The Hunger Games (Lionsgate) Week 8 [2,531 Theaters] PG13
Friday $1.2M, Weekend $4.3M, Cume $387.0M

6. Five-Year Engagement (Universal) Week 3 [2,569 Theaters] R
Friday $955K, Weekend $3.2M, Cume $24.5M

7. Pirates! Band of Misfits (Aardman/Sony) Week 3 [3,079 Theaters] PG
Friday $740K, Weekend $3.2M, Cume $23.2M

8. Best Exotic Marigold Hotel (Fox Searchlight) Week 2 (178 Theaters] PG13
Friday $665K, Weekend $2.8M, Cume $4.0M

9. Girl In Progress (Lionsgate) NEW [322 Theaters] PG13
Friday $408K, Weekend $1.5M

10. The Raven (Relativity) Week 3 [1,888 Theaters] R
Friday $405K, Weekend $1.2M, Cume $15.5M

DonnachaOne
05-12-12, 11:40 AM
Wow

That's terrible journalism (where is it from anyway?); Warner were under no obligation to give up Dark Shadows showtimes and could have exercised their right to the booking if they wanted - no-one forced them to give up their shows. It's better business to let Disney share the house, though, because if WB need a favor later they'd prefer friendly terms. Plus, that The Dark Knight Rises trailer gets seen my thousands more customers this way.

bluetoast
05-12-12, 11:47 AM
Thanks for that post DonnachaOne, very informative.

Supermallet
05-12-12, 11:57 AM
Sometimes a director actor team really work (Herzog/Kinski) for many movies. Then again sometimes it just gets worser and worsest.

Herzog and Kinski made five movies together, and Herzog said that by Cobra Verde the partnership was falling apart. Burton and Depp have done eight and will probably do 100 more if people give them money, because they're not aiming to make great movies. They just want to have a laugh together on set, it would seem.

That's terrible journalism (where is it from anyway?); Warner were under no obligation to give up Dark Shadows showtimes and could have exercised their right to the booking if they wanted - no-one forced them to give up their shows. It's better business to let Disney share the house, though, because if WB need a favor later they'd prefer friendly terms. Plus, that The Dark Knight Rises trailer gets seen my thousands more customers this way.

I don't know how it works in digital IMAX, but in film IMAX the studios do have a say in what is shown. My theater can opt not to book a film (we skipped Titanic because the logistics of it would be a nightmare), but our options of what we can book are limited because the studios do require X amount of showings on our IMAX screen per day.

superdeluxe
05-12-12, 12:08 PM
I loved the movie.. but anyone that thought this would make 100+ mil this weekend sorry just not going to happen... I posted 77 mil in the other BO thread and I still think I will be very close. If proved wrong then so be it...

And DonnachaOne great post.




It got over 29 million on Friday, several box office sites have upped their estimates to over 100 million

rexinnih
05-12-12, 12:44 PM
Damn, that is just amazing for the Avengers.

Mountain Biker
05-12-12, 12:49 PM
I loved the movie.. but anyone that thought this would make 100+ mil this weekend sorry just not going to happen... I posted 77 mil in the other BO thread and I still think I will be very close. If proved wrong then so be it...


rotfl

Goldberg74
05-12-12, 01:27 PM
You sir are an enabler...-wink-I can't help myself.

If I had more free time I would go see it a third time. Probably anyways

... and I'm seeing it again on Tuesday at the Santikos Palladium IMAX DBox (http://www.santikos.com/dbox.php). I guess it's like rumble seats. My buddy wants to go.

TomOpus
05-12-12, 02:54 PM
... and I'm seeing it again on Tuesday at the Santikos Palladium IMAX DBox (http://www.santikos.com/dbox.php). I guess it's like rumble seats. My buddy wants to go.Never been to a Dbox theater (didn't think the extra $ was worth it) but I saw it in an ETX theater and the actual floor was rumbling. Talk about an LFE.

Wazootyman
05-12-12, 03:35 PM
That's terrible journalism (where is it from anyway?); Warner were under no obligation to give up Dark Shadows showtimes and could have exercised their right to the booking if they wanted - no-one forced them to give up their shows. It's better business to let Disney share the house, though, because if WB need a favor later they'd prefer friendly terms. Plus, that The Dark Knight Rises trailer gets seen my thousands more customers this way.

I read it as WB wasn't being forced to give up the slots, but the exhibitors and Disney were strongarming them into doing it. As you said, if WB needs a favor, this is now a card they can play, because they did a pretty massive favor.

Goldberg74
05-12-12, 03:43 PM
Never been to a Dbox theater (didn't think the extra $ was worth it) but I saw it in an ETX theater and the actual floor was rumbling. Talk about an LFE.He's footing the bill for it... so I'm game to try it. ;)

TomOpus
05-12-12, 03:46 PM
He's footing the bill for it... so I'm game to try it. ;)Can't go wrong with that. Will be interested in hearing how it is because I don't know anyone that's experienced it.

My Other Self
05-12-12, 04:03 PM
Wasn't the Avengers supposed to leave IMAX theaters after its first week?

Supermallet
05-12-12, 04:15 PM
It was supposed to, then it made a gazillion dollars.

Man, no one is coming to see Dark Shadows in my IMAX. I had two people in the first show, maybe ten in the second.

TomOpus
05-12-12, 04:17 PM
Wasn't the Avengers supposed to leave IMAX theaters after its first week?I think that was the original plan until The Avengers took off like it did.

At one of my local IMAX theaters, The Avengers has 3 showings while Dark Shadows has 2 showings.

Doctor Gonzo
05-12-12, 04:21 PM
My family and I saw Avengers again last night, just as fun and thrilling the second time around and, just as it was on opening day when we saw it the first time, there were quite a few people in the theatre dressed as the characters in the movie.

No one, comic book geeks, little kids, adults or old folks made fun of any one of them - when ever some of them entered the theatre people clapped, hollered and cheered which made for a fun time before the movie started. Anyone see people dressed up at their theatre?

R6-hYkqy88Y

Spiderbite
05-12-12, 04:21 PM
The Avenger effect, no one is going to go watch Dark Shadows.

I don't think The Avengers has anything to do with Dark Shadows being a failure (if that is what transpires) though the studio will try to spin it that way to sooth Burton and Depp's egos.

Have you seen the trailers? The movie looks fucking awful. The trailer certainly isn't helping the flick and there hasn't been any positive word of mouth so far for the movie in the early stages, so I am assuming the film itself is terrible. I sure wouldn't plop 10 bucks or more down for it after seeing the trailer. Most people groaned after the trailer for it when I saw The Avengers.

But again, I saw Wrath Of The Titans after its awesome trailer and that movie was pretty bad.

My Other Self
05-12-12, 04:25 PM
If Dark Shadows was released in an off-month like February, late September or early October then I'm sure it would've made more than it is now.

arminius
05-12-12, 04:37 PM
I don't understand the reason for Dark Shadows being shown in IMAX. It doesn't seem the type of movie that would benefit from it.

brayzie
05-12-12, 04:37 PM
Have you seen the trailers? The movie looks fucking awful. The trailer certainly isn't helping the flick and there hasn't been any positive word of mouth so far for the movie in the early stages, so I am assuming the film itself is terrible. I sure wouldn't plop 10 bucks or more down for it after seeing the trailer.

I like Burton and Depp but I was surprised to see a Dark Shadows movie. I only know if it as some old show from the 70s (I think) that was re-aired on Sci-Fi channel.

The movie poster looks like a bad photoshop job.

Matthew Chmiel
05-12-12, 05:01 PM
I don't understand the reason for Dark Shadows being shown in IMAX. It doesn't seem the type of movie that would benefit from it.
Burton is a fan of the IMAX DMR process. Charlie and the Chocolate Factory and Alice in Wonderland both saw IMAX releases as well as this October's Frankenweenie. Warner originally wanted to release The Corpse Bridge in IMAX & 3D, but both were scrapped due to post-production time constraints.

Supermallet
05-12-12, 06:20 PM
DS looks awful in IMAX. It's super soft (I'm presuming due to needless use of CGI for backgrounds), so they had to slap a lot of edge enhancement on it.

Giles
05-12-12, 07:00 PM
It was supposed to, then it made a gazillion dollars.

Man, no one is coming to see Dark Shadows in my IMAX. I had two people in the first show, maybe ten in the second.

ouch.

DS looks awful in IMAX. It's super soft (I'm presuming due to needless use of CGI for backgrounds), so they had to slap a lot of edge enhancement on it.

IMAX 15/70 or IMAX-Digital, or both?

in regards to the IMAX version of 'Charlie' I remember the DMR'ing of the film didn't remove all the very obvious camera and crew reflection shots in Willy Wonka's glasses.

RoboDad
05-12-12, 07:07 PM
Man, no one is coming to see Dark Shadows in my IMAX. I had two people in the first show, maybe ten in the second.
I wouldn't see it in IMAX either. There is no incentive to. But the regular 9:30 showing at my theater last night was packed, and everyone seemed to really enjoy the movie. I know I did.
Have you seen the trailers? The movie looks fucking awful.
I've seen the trailers, and thought they were very good, and so was the movie. It may or may not be a failure, but that doesn't imply that it is awful.

Supermallet
05-12-12, 07:21 PM
IMAX 15/70 or IMAX-Digital, or both?

in regards to the IMAX version of 'Charlie' I remember the DMR'ing of the film didn't remove all the very obvious camera and crew reflection shots in Willy Wonka's glasses.

15/70. I won't be going into a digital IMAX until every last film IMAX has been ripped out.

DonnachaOne
05-12-12, 07:40 PM
That DMR processing involves so much edge enhancement of most movies - it's really bad in The Avengers whenever a dark shape moves against a bright background, like when Maria Hill and Nick Fury are on the stairs at the beginning - that I shudder to think how a soft Burton film might look.

As for Dark Shadows being in IMAX, it's because Warner Brothers tries to book every one of its big releases in IMAX theatres. I'll have to give up Prometheus after a week because of bloody Rock of Ages.

Supermallet
05-12-12, 07:51 PM
Oh yeah, I just heard about Rock of Ages. We're hoping that doesn't go film. And if it does, I hope our theater has the sense to not book it.

Matthew Chmiel
05-12-12, 07:57 PM
Oh yeah, I just heard about Rock of Ages. We're hoping that doesn't go film. And if it does, I hope our theater has the sense to not book it.
Warner usually does both 15/70 and Digital, but with it being official as of a week or two ago, I wonder if Warner will just send it out digitally only a la Final Destination 5.

DonnachaOne
05-12-12, 08:22 PM
Rock of Ages is, as far as I know anyway, both 15/70 and digital. Final Destination 5 was only put out in digital IMAX theatres because Harry Potter and the Deathly Hallows, Pt 2 had an eight-week booking and sales began to dip much sooner than expected. So, WB just went and threw their already-made 3D flick into the IMAX.

Obi-Wan Jabroni
05-12-12, 08:25 PM
That's terrible journalism (where is it from anyway?); Warner were under no obligation to give up Dark Shadows showtimes and could have exercised their right to the booking if they wanted - no-one forced them to give up their shows. It's better business to let Disney share the house, though, because if WB need a favor later they'd prefer friendly terms. Plus, that The Dark Knight Rises trailer gets seen my thousands more customers this way.

I've seen Avengers twice, at 2 different theaters, and neither had a Dark Knight Rises Trailer. Only one of them had Spider Man trailer. Only Trailers I saw both times were Brave and Battleship.

EDIT: I realized after I posted that we're talking about IMAX screenings, so nevermind. I think it's pretty safe to assume IMAX Screenings will feature the TDKR trailer. I didn't see it in IMAX.

DonnachaOne
05-12-12, 08:30 PM
Wow, those theatres suck. Who doesn't advertise their upcoming IMAX features?

Obi-Wan Jabroni
05-12-12, 09:03 PM
Wow, those theatres suck. Who doesn't advertise their upcoming IMAX features?

Didn't see it in IMAX, and I didn't realize that's what we were talking about until after I hit post. I also added an addendum to my post to say this, but looks like your reply beat me.

JesseCuster
05-12-12, 09:49 PM
I just read DS cost over $150 million?!?!? Sweet Jesus....what a turkey. It'll be lucky to make $50 mil domestic.

Tom Creo
05-13-12, 02:25 AM
Think Like A Man's numbers is just as impressive as The Avengers.

Ash Ketchum
05-13-12, 06:35 AM
Think Like A Man's numbers is just as impressive as The Avengers.

Relative to cost, maybe, but I'm guessing that 99% of the people on this forum who went to see THE AVENGERS did not go see THINK LIKE A MAN.

JesseCuster
05-13-12, 08:07 AM
Per Deadline.com, Avengers is now projected to do $104 million in its second weekend, obliterating all records.

Mr. Cinema
05-13-12, 11:16 AM
If weekend estimates hold for both US and international, then The Avengers will have earned just over $1 billion worldwide, after 19 days. $373.2 million US, $628.9 million foreign.

superdeluxe
05-13-12, 11:49 AM
1. Marvel's The Avengers
weekend: $103,163,000*-50%*Locations: 4,349*0*Avg.: $23,721*Total: $373,182,373*Wks.: 2*Dist.: Disney*

TomOpus
05-13-12, 11:57 AM
If weekend estimates hold for both US and international, then The Avengers will have earned just over $1 billion worldwide, after 19 days. $373.2 million US, $628.9 million foreign.Looks like it will take over the #3 spot (Harry Potter and the Deathly Hallows Pt2), all-time worldwide. It will be interesting to see how close it will get to Titanic and the coveted $2 billion mark.

Mr. Cinema
05-13-12, 01:23 PM
Avatar has the record for the highest 3rd weekend at $68 million. The Avengers would need to hold around 33-34% next weekend to break that record.

TDK's 3rd weekend drop was 42%.

Supermallet
05-13-12, 01:24 PM
Two people in my first IMAX show of Dark Shadows today.

Mr. Cinema
05-13-12, 01:28 PM
I'm not sure how much it would have helped, but it would seem that Dark Shadows would have benefited some by a November release. It's going to struggle to reach $55-$60 mil US. It should have a sizable drop next weekend and then it'll be dead and buried.

Deftones
05-13-12, 01:39 PM
Two people in my first IMAX show of Dark Shadows today.

were they boning?

Mike86
05-13-12, 01:40 PM
Yeah a Summer release for Dark Shadows was probably a mistake. Would've made more sense for it to come out around October or November. Pretty crazy numbers for The Avengers though.

Matthew Chmiel
05-13-12, 01:45 PM
Yeah a Summer release for Dark Shadows was probably a mistake. Would've made more sense for it to come out around October or November. Pretty crazy numbers for The Avengers though.
It should've been released in Spring or Fall, however, the tracking the past few weeks has been pretty soft. Not for lack of awareness, but for lack of it actually looking good. Warner also didn't know a specific film was going to be smashing records left and right.

Battleship will be interesting next week considering its tracking less than Dark Shadows has been and The Avengers is a lock for a $50 million plus third weekend.

Kumar J
05-13-12, 02:22 PM
Because no one even knows who these superheros are in Japan.
Actually when I was in Tokyo for a few years I heard they have to pay less for getting the movie running in the theaters later than US release dates.

Shannon Nutt
05-13-12, 04:19 PM
Yeah a Summer release for Dark Shadows was probably a mistake. Would've made more sense for it to come out around October or November. Pretty crazy numbers for The Avengers though.

I'm sure releasing it now has a little to do with the fact that Burton's FRANKENWEENIE is booked for an October release.

The Bus
05-13-12, 05:14 PM
Good to see <b>Avengers</b> doing solid numbers. I saw it again on a Sunday afternoon, and it was sold out. Mind you, it's been out here for three weeks.

PenguinJoe
05-13-12, 06:19 PM
Dark Shadows posters look like the ones for Mystery Men anyone notice that?http://www.movieposter.com/posters/archive/main/92/MPW-46376

Troy Stiffler
05-13-12, 06:32 PM
Good for The Avengers. It's about as good and satisfying as a big tentpole flick can get.

Nick Danger
05-13-12, 07:07 PM
Herzog and Kinski made five movies together, and Herzog said that by Cobra Verde the partnership was falling apart. Burton and Depp have done eight and will probably do 100 more if people give them money, because they're not aiming to make great movies. They just want to have a laugh together on set, it would seem.

It's been their plan all along. Wasn't Ed Wood a box office flop?

bluetoast
05-13-12, 07:16 PM
I dunno, but at least Ed Wood was a good movie.

Supermallet
05-13-12, 07:19 PM
I dunno, but at least Ed Wood was a good movie.

Exactly.

RoboDad
05-13-12, 07:23 PM
You know, since you obviously have such loathing and contempt for Burton/Depp, how about, oh, I don't know, you don't go see their movies?

Matthew Chmiel
05-13-12, 10:47 PM
http://i.imgur.com/6q7He.png

Here's what I'm calling now:

The Avengers does $33 - 34 million midweek with it crossing the $400 million mark on Wednesday. It'll end the week with $408 million as its domestic total.

If the drops remain consistent and drops each weekend by 50% and midweek by 47-50%, the film will end its domestic run barely over $550 million. It'll be number one again next weekend with Men In Black III finally taking over the number one spot on Memorial Day weekend. It surpasses The Dark Knight and becomes the third highest grossing film in domestic history alongside surpassing Harry Potter and becomes the third highest grossing film worldwide.

Warner will probably shit a brick if Dark Shadows does more than $60 million domestically based upon this weekend's poor performance.

Tom Creo
05-13-12, 10:54 PM
Think Like A Man gonna do $100 mil? A friend and I had a $20 bet on which would do better BO, TLAM or The Cabin in the Woods. I liked busting his balls the past few Mondays. Need some new ammo.

Matthew Chmiel
05-13-12, 11:03 PM
Think Like A Man gonna do $100 mil? A friend and I had a $20 bet on which would do better BO, TLAM or The Cabin in the Woods. I liked busting his balls the past few Mondays. Need some new ammo.
Hey, $40 million for a Joss Whedon involved picture prior to The Avengers ain't bad. :D I'm sure Lionsgate is happy on its performance as MGM sold it to them at an extreme discount based upon what the film actually cost to make and produce. I'm curious to how much MGM sold Red Dawn to FilmDistrict for as that had a production budget of nearly $75-80 million.

JesseCuster
05-13-12, 11:17 PM
Hey, $40 million for a Joss Whedon involved picture prior to The Avengers ain't bad. :D I'm sure Lionsgate is happy on its performance as MGM sold it to them at an extreme discount based upon what the film actually cost to make and produce. I'm curious to how much MGM sold Red Dawn to FilmDistrict for as that had a production budget of nearly $75-80 million.

I also think Cabin is going to do exceptionally well on DVD and downloads. Especially if they can assemble (see what I did there? :) ) some good extras and a good commentary.

davidh777
05-14-12, 04:25 AM
Two people in my first IMAX show of Dark Shadows today.

I apologize but rotfl

Jaymole
05-14-12, 08:58 AM
Two people in my first IMAX show of Dark Shadows today.

Did you get Burton's or Depp's autograph?

Michael Corvin
05-14-12, 10:00 AM
:lol:

arminius
05-14-12, 10:07 AM
What the hell is in the movie that cost 150 million? Depp's and Burton's salaries?

Supermallet
05-14-12, 11:09 AM
Avengers passes $1 billion in 19 days.

madcougar
05-14-12, 11:26 AM
I loved the movie.. but anyone that thought this would make 100+ mil this weekend sorry just not going to happen... I posted 77 mil in the other BO thread and I still think I will be very close. If proved wrong then so be it...

First of all... its' "proven wrong." Second of all... that's twice today you've been proven wrong. Time to eat crow my friend.

Avengers $112 million. Bank on it!

My "crazy" prediction wasn't that crazy after all.

fumanstan
05-14-12, 11:42 AM
My "crazy" prediction wasn't that crazy after all.

Yeah, but you overbid :(

DthRdrX
05-14-12, 11:45 AM
For the life of me I don't understand WB releasing Dark Shadows this time of year.

Hokeyboy
05-14-12, 12:12 PM
^They should have waited for October or November. ;)

d2cheer
05-14-12, 01:44 PM
First of all... its' "proven wrong." Second of all... that's twice today you've been proven wrong. Time to eat crow my friend.



My "crazy" prediction wasn't that crazy after all.

:lol: yea ok...

Mr. Cinema
05-14-12, 04:08 PM
I think The Avengers has a decent shot at $600 million. To have such a mega opening and to only have dropped 50% means word of mouth is through the roof. It's currently ahead of The Dark Knight by $60 million after the 10 day release point.

Decker
05-14-12, 04:45 PM
It would be nice if the phenomenal success of these comic book movies somehow, someday translated into increased sales of, you know, actual comic books.

Solid Snake
05-14-12, 04:56 PM
they do a bit don't they? Not massive I assume but...there's got to be a slight increase, no?

The Antipodean
05-14-12, 05:01 PM
It would be nice if the phenomenal success of these comic book movies somehow, someday translated into increased sales of, you know, actual comic books.

Agreed.... I know there's a lot of reasons why it doesn't (comics too expensive, impenetrable continuity, lack of reader friendly material, "low fi" reading experience...) but as a comics fan for 30 years, it's a bummer that no comic can sell more than 100k when Avengers made a billion dollars in a couple weeks.

madcougar
05-14-12, 05:50 PM
:lol: yea ok...

I'm glad you admitted you got pwned twice today!

America!

madcougar
05-14-12, 05:51 PM
Yeah, but you overbid :(

Touche.

majorjoe23
05-14-12, 06:02 PM
they do a bit don't they? Not massive I assume but...there's got to be a slight increase, no?

They do when there's a very specific thing to point readers toward, like Watchmen or V for Vendetta or the Scott Pilgrim books. There are about 70 billion Avengers books, because Marvel tends to flood the market with material when a new movie is out.

Hokeyboy
05-14-12, 06:06 PM
They should have released that flood of Avengers books in October or November. :confused:

majorjoe23
05-14-12, 08:20 PM
Well, they probably should have released them six months ago, so the collected editions would be ready for the movie's release.

islandclaws
05-15-12, 01:34 PM
Impressive holds all around this weekend. Hunger Games only down 19%, looking like $400m isn't out of the question.

superdeluxe
05-15-12, 01:42 PM
$8.1M Monday for The Avengers as confirmed by Gitesh
Pandya of Box Office Guru:

http://mobile.twitter.com/giteshpandya

57% drop.

Mr. Cinema
05-15-12, 01:53 PM
For comparison, The Dark Knight's 2nd Monday was $10.5 million. And that was late July with school out. I think the $8.1 mil for Avengers is very solid considering it's only mid May.

d2cheer
05-15-12, 02:05 PM
For comparison, The Dark Knight's 2nd Monday was $10.5 million. And that was late July with school out. I think the $8.1 mil for Avengers is very solid considering it's only mid May.

I would agree.

Matthew Chmiel
05-15-12, 02:19 PM
For comparison, The Dark Knight's 2nd Monday was $10.5 million. And that was late July with school out. I think the $8.1 mil for Avengers is very solid considering it's only mid May.
To argue, most college students have already started their summer break.

I caught it for my third time last night in RealD + D-Box and the screening had less than twenty people in it. However, it was also $22 a ticket.

Yeah, if I see the film a fourth time, I'm sticking to 2D.

Solid Snake
05-15-12, 02:23 PM
Dbox...educate me on what the difference is from...non D-Box.

islandclaws
05-15-12, 02:29 PM
The seats rumble and move in D-Box.

RoboDad
05-15-12, 03:00 PM
To argue, most college students have already started their summer break.

To counter, based on 2010 US census data, taking the more common age range of "college students" (18-21), there are approximately 10 million enrolled students. However, just using the typical middle school / high school age range (10-17), there are approximately 35 million enrolled students.

Therefore, college students represent a relatively small percentage of "school" population. Further, I would argue that, based on my own anecdotal evidence, most of the college students I know are a) broke, and b) more focused on finding summer jobs than hanging out at the local multiplex.

RichC2
05-15-12, 03:08 PM
Therefore, college students represent a relatively small percentage of "school" population. Further, I would argue that, based on my own anecdotal evidence, most of the college students I know are a) broke, and b) more focused on finding summer jobs than hanging out at the local multiplex.

What college students are you hanging out with? They sound much more motivated than the ones I knew in college and know now.

superdeluxe
05-15-12, 04:12 PM
To argue, most college students have already started their summer break.


Depends if you are on a quarter or semester system.

davidh777
05-15-12, 06:59 PM
I'd also think the college crowd has a lot more flexible schedules and perhaps more discretionary income, and probably has a better chance of having already seen the movie.

They do when there's a very specific thing to point readers toward, like Watchmen or V for Vendetta or the Scott Pilgrim books. There are about 70 billion Avengers books, because Marvel tends to flood the market with material when a new movie is out.

Well, and it's like if someone wants to read, you could tell them "It's sort of based on the Ultimates, but Hulk and Loki hark back to the very first issue from the '60s, which you can get in Masterworks or Essentials or Omnibus, and if you like Whedon you should try Astonishing X-Men etc."

Solid Snake
05-16-12, 03:56 AM
Depends if you are on a quarter or semester system.

He did say "most"

d2cheer
05-16-12, 03:46 PM
Tuesday: $8,477,854

Mr. Cinema
05-16-12, 07:13 PM
Boxoffice.com is predicting $56.5 million for The Avengers, giving it a total of $459 mil. Battleship at #2 with $47 million.

Supermallet
05-16-12, 10:19 PM
I would be so happy if Avengers beat Battleship.

DonnachaOne
05-16-12, 10:31 PM
One of my friends said it best with something to the effect of "The Avengers has kinda killed the rest of the summer movies for me. I might have seen Battleship, but now? Who's fighting aliens, Taylor Kitsch? Why should I care? He's not the Hulk."